4 years of entrepreneurial experience from the media. At first, I didn't work full-time from the media, but now I have resigned and regarded the media as my main business! At present, my income is 31,111+a month. In fact, when I first started preparing to be a self-media, I also took many detours, was cheated many times, and paid a lot of tuition fees. Compared with you in front of me, I'm actually a qualified old leek. Fortunately, I learned to accumulate experience in failure, and then on the road of self-media, I did better and better. Although I am not a super V, my income is enough to support my daily life! (Only on behalf of me personally) To be honest, the threshold for starting from the media is quite low. As long as you have a mobile phone or a computer and a little self-media skills, it will be enough to support you to get started from the media. In fact, many people say why he can't make money from the media. The reason is very simple, that is, he hasn't found a way and the reason why some white people who are wandering at the door of the media are hesitant is that there are always some unscrupulous institutions that swindle and let you pay the fee to apply for an account, spend money to increase your salary and so on. Here, I need to remind you that any self-media account is registered for free. If you encounter the situation of asking you to pay the fee when registering, then you must be wary of the following. I have compiled a dry goods suggestion for starting from the media for newcomers with zero foundation. You can learn from it! The main contents are: platform selection, content positioning, collection of materials, publishing planning, learning to deal with pictures, learning to typeset execution, and then the super-long dry goods content, it is recommended to praise+collect and study slowly! First, platform selection There are really many self-media platforms now, so many novices don't know which platform to start with. As for me, I divided the self-media platform into three categories: article category, video category and community category. 1. The top 111 articles are backed by Baidu's self-media platform, and the content can be displayed on Baidu's page. The overall income is still relatively high. If you insist on updating every day, the monthly income will not be less! Tencent's content platform Big Fish, also known as Penguin, is a little more difficult than the first two, because it has a novice period and needs to be updated for a period of time before it will be profitable. After the novice period, 11,111 readers will get 11-31 yuan. Today, newcomers can do headlines, the traffic is relatively high, the internal recommendation mechanism is reasonable, and it is recommended by machines, so even if you are a new number without fans, you can get exposure. The income is also good, as long as someone reads your article, you can get the income. Alibaba's platform, the income is very considerable, you need to constantly update your works, and persistence is the success! 2. The community-based Zhihu Q&A platform, which answers high-quality content, gains a lot of money, and there are more opportunities to make money, such as product recommendation and paid columns. Zhihu still pays more attention to paying for knowledge. Douban is suitable for friends who have a strong literary and artistic background. They can write film reviews and book reviews, publish books, or receive cooperation from films and directors. You can distribute a lot of content in Jane's books, you can earn rewards by content, and you can also pay for reading. Little Red Book also contains a lot of content, most of which are notes sharing, graphic notes, videos and live broadcasts, which can earn profits by putting goods on shelves and cooperating with commodity brands, all of which are ways with considerable profits. 3. Video Watermelon video is the video section in today's headlines. There will be a lot of traffic and exposure like the articles with headline numbers, and the income will be settled according to the amount of play, and the income will not be less. Good-looking video this platform has low requirements for video quality, and the video edited by novice Xiaobai can also be sent, which is very suitable for novice video editing. I don't need to say much about Tik Tok. I believe everyone has a certain understanding of Tik Tok. There are many active users in Tik Tok, so the traffic is also large. There are still many ways to realize his money, such as advertising, shaking shops and live broadcast. Iqiyi video number is iQiyi's self-media platform, which is more suitable for making some film editing and film commentary works. To sum up: If you are super white, it is recommended to pick WeChat official account and Jian Shu to practice first, because other platforms require higher verticality in the field, please bring up the basic writing first. Second, the content positioning of people who want to be self-media, most people are rushing to earn income, and perhaps a small number of people are out of love. But in any case, income is the fundamental driving force for us to persist for a long time. If you want your account to be profitable for a long time, then before you start to do self-media, you should clearly know what kind of account you want to do. Do you want to do emotion or technology, history or entertainment, American literature or photography? If your positioning of your account is still very vague, then you can't guarantee whether you can continue to output content in this field, and your account will be difficult to last for a long time! So my advice is to find something you like and are good at! So what exactly should we do? Before you become a self-media, you should ask yourself four soul questions: 1. What subject am I interested in? 2. What is my resource allocation? Can these resources of mine help me? 3. What can I do with my ability? 4. Are there similar videos on the market? How are they doing? Then why ask these four questions? In fact, what do you want to do? What can you do? Is it possible that this will catch fire? If you think about these questions clearly, you are almost familiar with what you are positioning from the media. If you still don't know how to position yourself from the media, you can take a look at this answer I wrote before. In this answer, I wrote in detail how to position yourself as a self-media and how to find the self-media field that you like and are good at! Third, learn to organize the material As a self-media person, you should always pay attention to the content of the material related to your own positioning. A good memory is not as good as a bad pen. When you see good material, you must write it down. For example, when I see a good title, a good sentence and a good topic, I will write it down in my notebook. You need pictures to write articles, and you also need pictures to cover them, so I specially arranged a picture folder and made a detailed classification to facilitate the search and use. Fourth, the document planning is determined to make an account, you can't fish for three days and dry the net for two days, and how to determine the frequency of updating in a week. You treat your account at will, so fans will treat you at will! My post planning is recorded in my notebook with a pen. Although the market plan can't keep up with the changes and many plans can't be completed on time, I won't be confused every day if I put these on paper. 5. Learning to deal with pictures from media operation, writing is only the most basic skill, and if you want the article to have the finishing touch, you still have to master the skills of dealing with pictures. If the quality of WeChat official account's illustrations and cover pictures is good, it can add a lot of points to the article. As for the cover design of WeChat official account, you can use the monster, the manuscript design or the maker sticker, but there are few free fonts in these softwares, and many fonts can be used for commercial purposes only after payment. Therefore, I suggest that if you have time, you must learn PS skills by yourself. The future direction of self-media development is inseparable from PS. 6. Learn to typeset. It is easy for beginners to ignore typesetting when they first start writing articles. There is a certain difference between self-media articles and compositions written by schools. If you are from the media, you don't need to leave two spaces at the beginning of each paragraph when you write an article, and you should get rid of the shackles of "composition" in title and content. "Campus writing" is unpopular in the media. After writing an article, you can use your mobile phone to see if the typesetting is comfortable and concise, and then look at other people's typesetting articles and compare them to know where your problems are. VII. Execution Although you have read the dry goods skills compiled by many people, then you feel that you have mastered it yourself, but you will always encounter various problems when you operate from the media. You must try it yourself and be self-disciplined, especially for beginners who have no experience, you must try it more. If you master the skills you should have from the media, making money is a natural thing. Generally speaking, it is essential to persist for 11 thousand hours if you want to make achievements in an industry. I hope everyone can find their love and tenacity on this road. Written at the end: a journey of a thousand miles begins with a single step. If you have seen enough dry goods and have an idea, then start to put it into action! Codeword is not easy, I hope you can give me a compliment! If you have any other questions about self-media, you are welcome to communicate with us.