Introduction

Recently, due to the chain reaction caused by the epidemic, many catering industries are in danger of closing down, making catering bosses change their business.

Many companies can't do anything about this big situation, but a young slash-and-burner, Zhang Tianyi, has once again broken into the limelight, and he's the highly talented student who has a master's degree from Peking University but chooses to sell rice noodles.

His approach has been criticized by many, but this time Zhang Tianyi has proved his mettle, and his barbaric brand has been reborn through online transformation.

One, slash-and-burn youth

Slash-and-burn youth, as the name suggests, are people with multiple lifestyles. In other words, they are also people who don't follow the rules, and Zhang Tianyi is one of them.

Born in 1990 in Changde, Hunan province, known as the international wetland, Zhang Tianyi is a school bully in everyone's eyes and a youth with a literary label.

As a student, he was smart, handsome and flamboyant in general, and when he didn't graduate from the university, he was admitted to the law program of Peking University, where he was ranked first at that time.

In terms of writing, Zhang Tianyi did not lag behind, which is his biggest hobby besides studying, he put pen to paper and wrote out a lot of small works with humanistic feelings, which were published in major famous magazines and newspapers.

Two, the son of business

In addition, he also has a status, that is, business. In today's world, it's extremely rare to find a person who is both a businessman and a writer. He used to be a vegetable seller, an insurance agent, and even an online store.

It is evident that he has always challenged himself. At the age of 19, he began working as a dumpling restaurant owner, researching various kinds of wagashi, and by the time he graduated, he had already expanded two stores.

He was in college at the time, so his behavior could be chalked up to "hard work," and people gave him nothing but thumbs up.

After graduation, the Peking University master's student wanted to be a Beijing rice noodle store owner rather than a high profile writer or jurist. His move was hotly debated.

Three, stick to yourself

Zhang Tianyi is a person who dares to think and dare to do, and also has the confidence of the ordinary people, in 2014, he based on his favorite Hunan Changde rice noodles, founded the first store "FuNiuTang".

From "I want to be cool" to "start practical" idea, is Zhang Tianyi slowly realized, he thinks, "powder, soup, meat" is a delicious rice noodles need to have the basic conditions. The first thing you need to do is to get your hands on a good meal, and you'll be able to do that.

Therefore, he also invited a professional master teacher from his hometown of Changde, Hunan province, to ensure the specialization and universality of the recipe.

He insists on his own style at all times, even every requirement of the store. He feels that it is really very scary for people to be alienated, and losing one's own characteristics is equal to alienation.

Four, the status quo

Zhang Tianyi once said, IQ and wisdom are not the same, he likes to be more paranoid people, rather than smart people. It is his "barbaric" style that makes many people come to patronize his store.

His boldness made the store more and more popular, his rice noodles and authentic good taste, people have wanted to come over to taste, less than three months, he once made more than 10,000 pounds of rice noodle sales.

Now, affected by the epidemic, he shifted to the mode of Internet sales, a month's performance climbed, reaching a not amazing 300,000 performance.

For the "slash youth" Zhang Tianyi, what do you think, welcome to comment