Green tea restaurant is no exception, but recently, under the continuous pressure of IPO, declining turnover rate and performance loss, the company has? Forced? Go to the market This is a helpless move because the green tea restaurant is in trouble.
The trademark right is damaged, and the cottage restaurant can't play. As early as 2005, the green tea restaurant applied to the relevant departments for the unique text and graphic trademarks of the enterprise. However, the trademark is now invalid. It is reported that the trademark was transferred to others twice in 2009 and 10, but the re-application of the trademark was blocked later because the opinions given by the relevant departments were that the trademark was too general and seriously lacked distinctiveness, but the follow-up enterprises did not attach great importance to it. This means that the green tea restaurant has been operating for five years without a registered trademark since its establishment. But this will face many risks. In the past eight years, shops posing as green tea restaurants have mushroomed all over the country, and some even opened chain stores and franchise stores. Invisibly, it will increase the competitive pressure and business risk of green tea restaurants. ?
The epidemic in 2020 has had a great impact on many enterprises, and the passenger flow and profits of green tea restaurants have also dropped significantly. In addition, similar brands can be seen everywhere, consumers have more and more choices, and the company's performance has also been tested. The company planned to expand from a long time ago, but because of the shortage of funds, it could not bear the huge rent, water and electricity, decoration and labor costs, so the company chose financing loans.
Management is chaotic, and negative news is constantly listed, but it is not certain whether listing can alleviate the shortage of funds. After all, in addition to the decline in performance, the scale of green tea restaurants. Small but not refined, it is difficult to form a standardized scale. Many subsidiaries in the group have repeatedly violated the invoice and tax management regulations and received administrative punishment, which also exposed their management shortcomings. In addition, in 2020, green tea restaurants were exposed to food safety problems. If it is not rectified in time, it will inevitably affect the judgment of investors and the capital market.
It is precisely because of these difficulties that the operation of green tea restaurants is facing great challenges. However, as long as the relevant management can pay attention to it in time, make strategic plans and arrangements correctly, and clean up the negative factors, I believe it will definitely turn challenges into opportunities, get out of the predicament and realize new life.