Zou Jinhong
catering training teacher
catering consultant
once worked at McDonald's
China Top Ten Catering Experts
China Service Master
One of the driving forces of Chinese catering industry
dreamed of establishing or assisting in establishing the top ten catering brands in the world
Eight Regular Management Sponsor
China Hotel. Member of China Cuisine Association
Member of International Confucian Merchants Association, Member of Guangdong Business Chamber of Commerce in Beijing
Senior Trainer of Times Guanghua, Senior Trainer of New Boya, Visiting Professor of Oriental Cuisine College, and Senior Consultant of many catering enterprises.
I have served or trained more than 218 outstanding enterprises such as McDonald's, Prince Hotel, Beijing Metropolis Hotel, Garden porridge court, Kemantang Restaurant, Maojia Hotel, Kunming Liuji, Mong Kok Hotel, Huatian Hotel, Kungfu, Tian Tian Ju Yuan Wei, Liuji Restaurant, Guangdong Building and Maojia Hotel. He is a mentor and friend of China catering enterprises.
create and promote the growth of enterprise turnover by more than 1 billion yuan, with the future goal of 1 billion yuan. Efforts have been made to spread knowledge, and the number of students has reached more than 111111. Introduction to McDonald's
1. Introduction to McDonald's
2. Development history of McDonald's
3. Founder of McDonald's Kingdom-Crocker
4. Vision of McDonald's
5. TCL concept of McDonald's
6. Seven values of McDonald's
7. Organizational chart of McDonald's
8. Enterprise and society < Service
III. Cleanliness
IV. Management of McDonald's
I. Rational operation management system
II. Operation system of McDonald's-on-site operation management
III. Store operation management system
IV. Operation secret of McDonald's standardization-McDonald's manual
V. Walking management system
Through cultural and institutional managers
11. Make concerted efforts to support the boat-assist management during peak business hours
11. Interesting communication system
12. Introduction of responsibilities of managers and consultants in management group
13. Interesting in-store contact system
1. Providing food introduction
2. McDonald's menus around the world
3. Trot supply, improve food production technology
V. Kitchen open day allows customers to witness the whole process of food production
VI. What are the core products of McDonald's
VII. Why McDonald's products sell well
VIII. McDonald's food safety management system McDonald's service
I. McDonald's service management
II. McDonald's customer satisfaction system
III. Let customers satisfy. In every detail
4. Experience 111% customer satisfaction with your heart
5. Three major demands of service-FAF (prompt, correct and cordial)
6. Service procedures of McDonald's restaurant during low peak hours
7. Reduce the amount of food, provide set meals and help customers order food to improve the efficiency of ordering food
8. Take-away high-efficiency consumption
XI. Fairy tale children's paradise McDonald's training
I. McDonald's complete training system
II. McDonald's training magic
III. The best personnel training expert-Hamburg University
IV. The curriculum of Hamburg University
V. Flexible teaching methods, Attach importance to the construction of practice base
VI. On-the-job training-the ladder for qualified employees
VII. How McDonald's implements primary training for employees
VIII. Smile training-free service
IX. Managing and developing McDonald's personnel through training
I. McDonald's talent concept
II. McDonald's talent concept
III. Mcdonald's has taught me a lot-a record of an employee's growth
5. A day for a McDonald's manager
6. The early iron triangle of McDonald's-three leaders
7. Two McDonald's CEO
8. Zhou Weicheng, vice president of McDonald's who started as a waiter
9. The image of McDonald's in the three steps of recruitment interview management
1. McDonald's vision. Uncle McDonald-synonymous with happiness
Fourth, establish a good image through public relations communication
Fifth, ronald mcdonald house and Children's Charity Foundation (RMHC)
Sixth, strengthen McDonald's brand image with professional thinking
Sixth, continue to consolidate McDonald's brand image with innovative products. McDonald's marketing and publicity
First, McDonald's early marketing strategy
Joint advertising fund system
IV. Promotion tactics
V. McDonald's overseas marketing strategy
VI. Attractive signboard advertisements
VII. TV advertising
VIII. Paying attention to children's market
IX. Enlightenment from social network marketing
X. My favorite marketing activities
XI. Marketing of McDonald's brand. McDonald's franchise system
II. Franchise headquarters
III. Relationship between McDonald's headquarters and branches
IV. McDonald's international expansion
V. McDonald's franchise threshold is locked at 2 million yuan
III. Comprehensive enlightenment of McDonald's franchise system
I. Leasing-based real estate management is a hidden profit point
II. Store management, brand management and capital management are four in one
IV. Mutual restriction, cooperative relationship between * * * and * * *
V. McDonald's and its partners-suppliers
V. The 24-hour business strategy of one store and two stores
VI. Five criteria and three major steps for McDonald's site selection
VII. Diligence and thrift. Mcdonald's company management manual
appendix 2, ten sentences of McDonald's ordering terms
appendix 3, McDonald's bathroom checklist
appendix 4, quotations of McDonald's founders and some staff
postscript
references.