1, visual communication design has been paid more and more attention by enterprises and users, mainly because visual communication can cope with difficult tasks and help enterprises convey their ideas and information to target consumers or users, thus bringing better business value to enterprises.

2. Visual communication design specialty accurately locates the demand of talent market, which is divided into two development directions: brand and cultural creation direction, network and new media direction. Graduates' employment destinations mainly include professional design companies, design firms, propaganda departments of government agencies, art teachers in primary and secondary schools, TV stations, publishing houses, brand service agencies, and design departments of brand manufacturers.

3. As the earliest major in the design department of Yunnan University for Nationalities, visual communication design has always been based on the purpose of running a school and actively integrated into the national strategy. According to the employment quality report of graduates in Yunnan province in recent years, the favorable rate of graduates of this major ranks in the top three in the province. The results of the questionnaire survey on graduates' satisfaction by employment units show that they are very satisfied, and the degree of satisfaction accounts for 90.3%.