1. Definition of community
People or organizations with the same value proposition and long-term interests spontaneously organize themselves online or offline according to certain interests.
From a sociological point of view, a community is a person's organization. With the advent of the Internet era, social networks have become more popular, the contact between people has become more convenient, and the digital construction of community organizations with the help of the Internet has become easier and more convenient. Whether people are connected through different social media such as Weibo, WeChat, community forums, post bars and Tik Tok, or through traditional offline schools, institutions, groups and associations, digital communities can be formed. The community we collectively refer to refers to this kind of digital community, but many people think that the community is a WeChat group, a circle of friends or a QQ group, a class reunion, and an industry association. This is a one-sided view. The function and potential of associations are greater, and the given ability and application range are wider. The hot social e-commerce in recent years is a brand-new business model based on social interaction, commodity binding and interpersonal relationship fission.
2. Membership mode
Membership system is actually an enterprise marketing rights mechanism for consumers, providing better services or products for consumers, not only in community mode, but also in traditional consumer service industries such as retail, catering, beauty and health. In Alibaba, the earliest Internet B2B, the members of TrustPass are also digital members. The purpose is to provide packaging services for products, set different levels to divide high-value members, provide ladder quotations, and improve product profit margins.
From the development of the times, new technologies will bring new business opportunities and challenges, and new models will emerge as the times require. People-oriented consumption and service is the inevitable result. Innovative means and application scenarios will enable more and more people to choose better, more convenient and more affordable shopping or service methods, social space will be integrated online and offline, and social networks will penetrate deeply. The 5G era will inevitably bring new economic growth and seize new opportunities to meet a better future.