1, we should pay more attention to the writing method of TDK. Generally speaking, titles, keywords and descriptions are written in such a way that titles contain keywords and descriptions contain keywords. Try to include main keywords and some long tail keywords.

2, through the optimization of the outer chain, we should diversify the construction of the outer chain, and remember not to use a single anchor text for the construction of the outer chain, which is easily judged by search engines as over-optimization, thus being downgraded.

3. avoid the whole picture. Although pictures can improve the popularity of the website and let people know at a glance what the whole website is doing, too many pictures do not mean that it is conducive to the optimization of the website, because too many pictures will lead to too few words in the website, which is not conducive to the crawling and indexing of search engines. In the end, you may not even include the only page.