At present, many restaurants have started the WeChat WeChat official account service, and even small restaurants do WeChat marketing, which not only saves money for making recipes, but also collects customers. New products and activities can be spread out in time. In the development of WeChat applet, merchants can be described as the Eight Immortals crossing the sea to show their magical powers.

So, how do catering businesses customize and develop applet functions? Today, I will share with you the functions of some excellent catering applets:

1. Remote ordering: online reservation. By browsing related electronic dishes in micro-stations, people can make online reservations, which not only saves consumers a lot of time, but also facilitates the arrangement and management of restaurants.

2. Online ordering: You can present the information of catering businesses on the micro-site, such as the price of food, pictures, restaurant environment, etc. People can directly click and browse all the contents, with pictures and texts, what you see is what you get, and the user experience has been improved unprecedentedly.

3. Reservation, navigation, Q&A: Set up automatic answers to frequently asked questions, such as telephone number, location, availability of vacancies, etc. When users inquire about related questions, they will give answers immediately, which is similar to intelligent answering robots, thus solving the huge investment of manpower and funds in customer service.

4. Effective communication: catering businesses can fully understand consumers' habits and behaviors through classified management of users' needs, gender, addresses, etc., deeply tap potential users, make business directions and marketing decisions, provide more accurate data sources, and have the functions of user aggregation and management.

5. Discount, store celebration, in-store activity release of new products: Interactive marketing game, as long as the promotion and advertisement information of catering businesses are set up on WeChat, all WeChat fans who pay attention to the store can receive the promotion information of catering businesses at the first time, so as to force the temptation of preferential treatment, how can fans stand by and watch? If there are enough fans of catering businesses, a promotion message can bring considerable benefits to the store. Interactive marketing, such as group purchase, coupon and turntable lottery, will promote the secondary consumption of members and drive new customers.

6. Lock in customers and make profits: WeChat membership can solve the cost of ordinary businesses without membership management system and business card printing, and can also make customers become their own members and push relevant promotional information to customers. At present, most merchants do not have the service of redeeming points for consumption, and the function of redeeming points is very in line with the consumption psychology of consumption. When consumers spend in stores, they count points for customers, and customers are more inclined to come to your store in the next similar consumption. Wechat's consumption points and redemption functions are very safe and easy to operate.

the catering wechat applet can also extend many rich functions, so we won't go into details here. The micro-marketing era of physical catering has arrived, and how to further develop depends on how many customers the merchants have locked in during this period. In the future WeChat applet, businesses' shops and consumers have been converted into macro. In the process from 1 km to macro, if you want to go first, you will arrive before others. Otherwise, you will be late.