Jinmailang Noodle Products Co., Ltd. was established in 1994. It is a national key leading enterprise in agricultural industrialization and a modern large-scale comprehensive food enterprise group integrating production, sales and research and development. Its products cover instant noodles, dried noodles, flour, beverages and so on. Headquartered in Xingtai City, Hebei Province.

Since 2006, Jinmailang has set foot in the catering industry all over the country and has become a beautiful "landscape" in the catering industry in China. With the fame of Jinmailang noodle, Jinmailang began to open "Jinmailang" noodle restaurants in major cities in 2006. While foreign fast food brands are constantly affecting market consumption, entering China food chain market has become another field of Jinmailang.

The origin of Jin's "bullet surface"

The more cooked instant noodles are, the more they are soaked, the better the quality and the better the sales volume, all of which are determined by the toughness of noodles. Good toughness and vitality are northerners' highest evaluation of good looks. After testing, consumers, especially teenagers, are very interested in the concept of "elastic noodles". They think that the quality of "elastic noodles" must be better than other noodles, and eating elastic noodles should be more interesting than eating ordinary instant noodles, from which you can get entertainment pleasure.

Jinmailang uses the best flour, so it is necessary to fully demonstrate its toughness and strength, so that toughness becomes a major standard for consumers to buy Jinmailang instant noodles. Because of its toughness and lack of popularity, it can not be used as a marketing communication language; Because Jindao belongs to the northern dialect, it is not convenient for the whole country to promote it, and "Jindao" is a public language, no matter how well it is done, it cannot be exclusive to Jinmailang.

The above contents refer to Baidu Encyclopedia-Jinmailang Food Co., Ltd.