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What is the gap between word of mouth and public comment?
The gap between word-of-mouth and public comment is as follows:

The first type of merchants, who have settled in word-of-mouth and public comments at the same time, sold the group purchase of 10-20 in one month, with basically no evaluation, no good cycle and user habits. Public comments sold 30 copies, and all kinds of people who planted grass and mowed grass formed a word-of-mouth cycle, which brought more exposure and sales to the store.

With limited funds, which one would you choose as a businessman? Therefore, many shops have chosen to settle in public comments and become word-of-mouth shops to be the industry vane. Of course, a small number of categories sell very well in word of mouth. After all, there are always some products that customers need with such high traffic.

The second kind of consumers, the first is behavior habits. When going to eat, the first thing that comes to mind is to go to the public to have a look, find out what kind of food they want and evaluate it.

But it is difficult to judge which business has a good reputation. Through the stars? The shops I often go to, well-known shops are only 2-3 stars; Pass the evaluation? There are only a dozen or twenty shops with thousands of sales, and the evaluation still has certain reference value. How to refer to it after a long time? Therefore, I doubt whether the sales volume is true. You can't get the information you want here, and you lack trust.

Therefore, in addition to seeing the event, I went to a familiar store to buy a group purchase, and rarely opened the word of mouth, even if I bought it, I would forget it.