Tourism service psychology mainly analyzes tourists' psychology and corresponding service strategies from the aspects of cognition, emotion, needs, motivation and personality, focusing on various tourism links such as transportation, accommodation, catering, scenic spots and shopping, and introduces the contents of tourism complaints and handling, psychological health care of employees and the cultivation of psychological quality.

The general psychology of tourists in the lobby and guest room can be summarized as follows:

1. Psychology of seeking tranquility and comfort

Hotel guests all hope that the guest room can provide comfortable rest conditions and feel at home. When guests return to their rooms after sightseeing or business activities, they all hope to have a quiet and comfortable rest environment. Comfort is one of the main criteria for guests to evaluate and choose rooms.

2. The psychology of seeking cleanliness and hygiene

When guests come to the guest room, the first thing they pay attention to is the sanitary condition of the room. Because the articles in the room are used by thousands of people, the guests are very sensitive to the articles in the room, and it is required that the articles in the room must be clean and hygienic. Cleanliness is the most common and important psychological demand of guests for rooms, and it is also the first factor for them to choose hotels.

3. Psychology of seeking safety

Safety includes property safety and personal safety. Tourists travel with money and luggage, and they are most worried about being lost or stolen, so they hope that their personal and property will be safe and secure during their stay, and they can rest and play with confidence.

4. Psychology of seeking convenience

When tourists travel, hotel rooms are their temporary homes, and they hope that the rooms can provide convenient services like "home". And because of the time, guests often hope that once the request is made, it can be realized as soon as possible.

after arriving at the hotel by car, tourists hope that the receptionist at the front desk can open the door voluntarily, the bellboy can help them carry their luggage, and the receptionist at the front desk can check in quickly. After the guests stay, they all hope that life will be very convenient, requiring the hotel to have complete facilities and perfect services. If there are any problems or needs, they can be solved in time by just making a phone call.