With the increasing number of Internet users in China, the Internet industry is playing an important role in the market economy. I have compiled a business plan about campus app for everyone, I hope you like it! 1

1. Project Summary

1.1 Market Background

At the same time, the advent of the information age has completely changed people's traditional means of communication. From sending a letter to making a phone call, from making a phone call to a cell phone, from a cell phone to a smart phone that can obtain a large amount of information, the main means for people to obtain information has undergone a qualitative change. People will not only be satisfied with the function of calling and sending short messages, but also regard mobile phones as tools for receiving messages, understanding current events, establishing social networks, facilitating life and playing games and entertainment. However, college students' acceptance and dependence on various information platforms are generally very strong, but there are a lot of life service applications on the market, and there are very few applications that provide information to facilitate college students' study and life based on their interests. So the campus search APP for college students was born.

1.2 product introduction

Campus Search APP is an application software that relies on the third-party platform (IOS platform, Android platform) to aggregate information about college students, such as food, clothing, housing and transportation around the university, and release it in a classified and centralized way, which is convenient for college students to study and live. The same as the life service APP software such as 58 City, Jiji.com, etc., they are all for serving consumers and providing information for consumers to facilitate their inquiries. Different from other service APPs, the campus search APP is aimed at college students and subdivides consumers. At the same time, all the contents published by the app are combined with the students' life experiences, and are collected, sorted, screened and confirmed by special data collection personnel before being released. All information release is based on the convenience of college students' lives. Its main contents include the following aspects:

1) Life guide

Surrounding food: the unique specialty dishes of the school canteen, the supply window, the supply time, the price, the specialty dishes of the restaurants around the school, the new cuisine, the per capita consumption, the ordering strategy, the recommendation index of seniors and sisters, the restaurant coupons, the phone numbers, menus, and the meal and beverage matching packages of the take-away shops inside and outside the school;

Leisure shopping: the distribution of different grades of shopping malls, supermarkets, bookstores, bars, cafes, art galleries, etc. in the surrounding business district, traffic routes, characteristic brands of shopping malls, seasonal discount information, activities in the same city, special restaurants, characteristic hotel, group purchase information;

Transfer of second-hand goods: second-hand books, second-hand clothes, second-hand electronic products, second-hand bicycles, etc.

part-time job: information about on-campus and off-campus part-time jobs;

Life letter on campus: information about water cut, power cut, dormitory inspection, community activities, party, etc.

2) study guide

course selection guide, excellent course recommendation, course selection guide, elective credit collocation guide for CET-4 and CET-6, preparation guide for computer, department examination, national examination and other professional examinations, information sharing, class registration, lecture guide for our school, neighboring institutions, libraries and museums, taking a seat in postgraduate entrance examination, purchasing materials for group purchase, purchasing study notes of previous classmates, making-up examinations in schools, previewing, exchange students and other information.

3) Travel guide

Travel guide for surrounding scenic spots, class reunion, daily rental, equipment rental, etc.

4) Other

registration for driving school exams, procedures for issuing various certificates by various bureaus, etc.

1.3 implementation plan

The neighboring merchants will serve a series of supporting facilities, such as restaurants, hotels, shops, etc. around the school, and provide them with detailed information and advertisements in the APP, so that they can join the campus search APP for college students. The neighboring merchants can provide electronic coupons, group purchase and QR code functions in the APP to attract target users. In cooperation with the school, campus information and new students are the key points. In terms of providing school information, we must cooperate with the school to provide corresponding information. We can negotiate with the school to put the daily information and introduction of the school into the APP. Cooperate with the school to promote freshmen who have just entered the school, add it to the content of opening education, and promote freshmen in an all-round way. Post the QR code of the APP application in the eye-catching place of the school for students to download and promote it on the campus online. After that, it cooperated with many schools and extended it to major university organizations.

II. Business Description

1.1 Business Introduction

Campus APP is a smart phone application that aims at providing students with localized information on study and life and has certain social functions. Its functions include campus information, information inquiry, life service, local friends making and so on. It can not only provide various convenient services for college students in life, study and entertainment, but also provide us college students.

2.2 development prospects

with the rapid popularization of smart phones, mobile apps based on smart phones have developed rapidly in recent years. Compared with general commercial apps, smartphone apps for college students have their own characteristics. Different kinds of apps not only have their own designed application software functions, but also have media attributes to some extent, so they can be classified as new media. At present, there are no accurate statistics on the number of apps put into use in domestic campuses. What is certain is that the technical threshold and cost requirements for developing apps are at a low level. In the future, driven by the corresponding demand and guided by the national policy of encouraging college students to innovate and start their own businesses, The number of campus apps put into use will enter a stage of rapid growth

III. Design of products and services

3.1 APP

APP is divided into two versions: ios system and Android system, and the interface design is guided by a simple and clear style, which is divided into three parts: users, functions and software feedback.

the user part is the part where users manage their own accounts and personal information, and supports the default (that is, visitors log in), including account information management, label group management, custom label management, push information setting, course schedule information saving and collection information management;

The function part is the part of software function realization, including Baidu map, WeChat and other software to provide navigation, address or store sharing, alarm clock to remind, pre-stored class schedule system (including classroom floor plan in the teaching building), information push system, network access to store information system, and user and software feedback realization system;

software feedback is the part of setting up the software and the user contacting the software designer. Including the basic settings of the software (login and logout, whether to push messages, version update, etc.), feedback (submitting opinions and ideas in written form), and business contact information (contacting a special person through this channel for campus activities that need publicity).

At the same time, there is also a corresponding APP background management system, which is responsible for managing the uploaded store information and various timely updated push messages. At the same time, it records all kinds of information such as users' search records to facilitate future upgrade and improvement.

making of 3.2 app

making Android version with JAVA, and making ios version with the SDK dedicated to iOS released by Apple

Services provided by 3.3 app

1. Map and navigation around campus: campus marking the locations around the school (campus means making detailed marks on the map with the place names commonly used by students in this school, such as using: single carport in No.7 canteen, No.1 teaching, etc. Make detailed and careful labeling for each place, and label every store, covering the places frequented by students such as the headquarters, South School, New School, Houhu Community, BBK Square, and then add railways and Xiangya, etc.) and support sharing locations among users;

2. evaluation of shops in and around the campus: star rating of every shop around, initial evaluation with reference to other review apps, and two for each shop? Special quota? (For example, restaurants are special dishes, drinks in beverage shops, hotel rooms, etc.) Accept continuous updates from users, and each store has a field photo for publicity, which needs to be verified before it can pass. Support the collection and sharing of shops;

3. Recommendation of common places: Personalize the Raiders posted on the Internet with APP (map navigation, picture preview, evaluation and information collection), and launch a special recommendation group based on specific activities (rather than the characteristics of the place itself) (such as: where to go for a date, the choice of class activity place);

4. Course schedule and classroom guidance function: you can set the course name independently, and the class time and classroom location can be selected in the APP. At the same time, detailed classroom location plans of teaching buildings (blocks A, B, C, D, new school buildings, headquarters buildings, etc.) are provided, and the classrooms are highlighted. Provide alarm clock function before class, and you can set how long to remind before class;

5. Campus information push function: push the information on each campus network in real time (each campus network, official website, Yunluyuan, Post Bar, Xuegong Network, Educational Administration Network, etc.) to classify the information and set labels, so that users can pay attention to each label and push the information of the labels concerned by users in real time (including all kinds of notices, results release time, news, lecture information, etc.);

6. Life information push function: push the preferential activities of merchants and constantly updated commodity information such as cinemas in a similar way;

7. Identity-related preset label groups: the specific and detailed preset label group functions are more in line with the living habits of campus students, such as monitor, sports commission, freshmen, foodies, sportsmen, etc.

8. Publicity window for campus activities: Establish a publicity platform for campus activities organized by students, and event organizers or organizations can contact us to put posters on the publicity page of the software.

3.4 the perfection and development direction of app

complete the data of Xiangya and Railway Campus which are not concentrated;

pay attention to the source website of information push to ensure the real-time information;

expand and complete the areas with high search but not included;

iv. marketing and sales

4.1 market development

this project will adopt marketing and online sales to promote operation. At the same time, we will open up market business through posters, internet, self-printed leaflets, and friendship with associations.

4.2 marketing strategy

1. Every year when freshmen start school, they hang publicity banners in Shenghua Square and put publicity display boards in front of the second canteen.

2. Scan QR code to send exquisite gifts.

3. Distribute leaflets.

4. Set up a consumer feedback system to improve the company's service level and ensure that customers are God.

7. Give gifts to regular customers. Express our gratitude for its support and promote the change of customers from new to old.

4.3 Market Contact

In order to let the student groups know about the service content of this APP, we decided to adopt the following market contact methods:

Specific measures of object mode media

Students posted posts on Baidu Post Bar of Central South University, intranet, Tencent QQ and Fetion to introduce the service content of our company.

leaflets, pamphlets, etc. are distributed in and around the school.

Posters, such as school bulletin boards, can be pasted to make exquisite and distinctive posters and post them.

Sponsor students' activities, competitions and activities sponsored by colleges and universities, as well as community activities, provide funds for the competition activities and name them after the store.

Advertise and post on popular websites on the Internet to introduce

Hang banners with novel contents in and around the school for publicity. V. Management team

5.1 personnel and main functions

5.1 personnel

1 company leaders (held by Fu Dao)

2 public relations managers (held by Shi Xiaojuan and Li Honghua).

1 chief financial officer (by Su Linghui)

1 researcher (by Fu Zeyu)

1 assistant (by Chen Fengxia)

5.1.2 Main responsibilities and division of labor

1. Chief manager

1 comprehensively manages the company's major and minor events and makes overall dispatch.

2 ensure the normal operation of the APP, review the marketing plan, plan and determine the content of the partners as a whole, check the effect of operating the APP, and have the leadership responsibility for the implementation requirements and quality of the APP application.

3 business training for sales staff and researchers.

4 Be responsible for negotiating and reaching cooperation with all kinds of application businesses around the school, and coordinating with the school to open the required data of students in the educational administration system.

second, the public relations manager

1 greets the guests in the company service area, leads them to their seats and entertains them.

2 supply APP application services, provide warm and high-quality consulting services for guests, and lead them to promote their use.

3 when guests have other reasonable requirements, they should serve warmly and try their best to meet them.

3. CFO

1 regularly collates and analyzes the company's working capital.

2 make statistics on the company's monthly profits and manage the funds.

fourth, researcher

1 focuses on APP development.

2 network coordination with other network operators.

5. Assistant

1 assists the general manager in completing the task.

2 assist the researcher to make statistics on APPlication app data.

5.2 company employee code

1. Basic standards

1. Abide by laws, regulations, social ethics and various rules and regulations of the company.

2. care about the company's business, cherish the company's property and safeguard the company's interests and honor.

3. Strengthen communication, cooperation and sincere unity.

4. Act impartially, distinguish between public and private, and treat people equally.

5. Work hard, study business and improve efficiency.

6. Renew ideas, be eager to learn and make progress, and explore and innovate.

7. Open sources and reduce expenditure, strive for thrift and oppose waste.

2. Requirements of professional ethics

1. When engaging in business that conflicts with the interests of the company, employees should ask the company to withdraw from their positions.

(1) employees' direct relatives are not allowed to have business dealings with the company directly or indirectly;