WeChat public platform, referred to as WeChat official account. It was named as "official platform", "media platform" and WeChat official account, and finally it was positioned as "public platform", which undoubtedly made us see a WeChat's greater expectation for the follow-up. Unlike Sina Weibo's early star strategy, WeChat has hundreds of millions of users at this time. It is a more important direction for the early development of the platform to tap the value of its own users, add better content to this new platform, create better stickiness and form a different ecological cycle. Using WeChat official account platform for self-media activities is simply one-to-many media activities. For example, does the merchant display the merchant through secondary development by applying for the public WeChat service number? Micro-official website, micro-member, micro-push, Micro-payment, micro-activity, micro-registration, micro-sharing, Micro business cards, etc. All of them have formed a mainstream online and offline WeChat interactive marketing method. Just like the representative of online and offline WeChat interactive marketing, it is the first to propose the combination of standard industry general template and deep customization WeChat platform development concept. It has formed an open application platform for online and offline WeChat interactive marketing.