chapter I general provisions article 1 in order to strengthen outdoor advertising management, standardize outdoor advertising activities, promote economic development and beautify the city appearance, these regulations are formulated in accordance with the provisions of the advertising law of the people's Republic of China, the regulations on advertising management and other relevant laws and regulations, and in combination with the actual situation of this municipality. Article 2 All units and individuals engaged in outdoor advertising activities in cities within their administrative areas shall abide by these Regulations. Article 3 outdoor advertising as mentioned in these regulations refers to commercial advertisements in which commodity operators or service providers directly or indirectly introduce the commodities they sell or the services they provide through the following media and forms:

(1) advertisements such as using public venues, spaces, buildings, hanging street signs, neon lights, electronic display boards (screens), light boxes, window, three-dimensional shapes, banners, etc.

(2) advertisements set, drawn and posted by means of transportation;

(3) Advertisements set up, drawn, hung and posted outdoors in other forms. Article 4 The publication of outdoor advertisements shall abide by the guidelines stipulated in the Advertising Law of the People's Republic of China, and the contents shall be true, lawful and civilized, and shall not harm the dignity of the country and the nation, and shall not deceive or mislead consumers. Article 5 The administrative department for industry and commerce of the Municipal People's Government is the supervision and administration organ of outdoor advertising in this Municipality, and the administrative department for industry and commerce of the county (city) people's government is responsible for the supervision and administration of outdoor advertising within its jurisdiction. Chapter II Planning and Setting Article 6 The planning of outdoor advertising shall be subject to urban planning, and shall be formulated by the municipal and county (city) people's governments in charge of advertising supervision and management, urban construction, environmental protection, public security and other departments, and the administrative department for industry and commerce shall be responsible for supervising the implementation. Seventh use of municipal public facilities, public venues to set up outdoor advertising, the implementation of paid use, public auction system. Specific measures shall be formulated by the Municipal People's Government in accordance with the relevant provisions of the state. Article 8 The setting of outdoor advertisements shall meet the following requirements:

(1) The form of outdoor advertisements shall be in harmony with the street view, the pictures shall be beautiful and tidy, and the lights shall be kept bright with light distribution devices;

(2) The writing and language of outdoor advertisements are standardized, and the unit of measurement meets the national standards;

(3) The design, manufacture and installation of outdoor advertising facilities meet the safety requirements and the corresponding technical and quality standards;

(4) The height of the outdoor advertisement placed above the urban roadway from the bottom of the facility to the ground shall not be less than 4.5 meters; The height of the outdoor advertisement set above the sidewalk shall not be less than 2.8 meters from the ground; Outdoor advertisements set on the wall of buildings shall not be more than 1.5 meters away from the wall. Article 9 Outdoor advertisements shall not be set up under any of the following circumstances:

(1) Using traffic safety facilities or traffic signs;

(2) affecting the use of municipal public facilities, traffic safety facilities and traffic signs;

(3) obstructing production or citizens' life, damaging the city appearance or landscaping;

(4) building control zones of state organs, cultural relics protection units and scenic spots;

(5) areas where outdoor advertisements are prohibited by people's governments at or above the county level. Tenth outdoor advertisements shall be inspected, repaired and maintained by publishers, and kept clean, beautiful and safe. Eleventh public * * * advertising posting column by the administrative department for Industry and commerce according to the outdoor advertising planning. Chapter III Application for Registration Article 12 Whoever sets up or publishes outdoor advertisements must apply to the administrative department for industry and commerce for registration. Without registration, it may not be set up or published. Article 13 To apply for outdoor advertising registration, the following authentic, lawful and valid documents shall be submitted:

(1) Business license or advertising business license;

(2) documents certifying the authenticity of the advertising content and the quality inspection of the goods;

(3) advertising contract, advertising design sample, outdoor advertising facilities design and construction drawings;

(4) the certificate of the right to use or the certificate of ownership, and the agreement on the use of the site and facilities obtained through auction.

if the location of outdoor advertising needs to be examined by the relevant administrative departments in accordance with laws and regulations, the examination documents issued by the relevant administrative departments shall be submitted.

when publishing outdoor advertisements of drugs, medical devices, pesticides, veterinary drugs, tobacco and other commodities and other outdoor advertisements that should be examined by the relevant competent departments according to laws and regulations, the examination documents for the contents of the advertisements must be provided at the time of registration.

the administrative department for industry and commerce shall not handle the registration without submitting the required supporting documents. Article 14 The administrative department for industry and commerce shall make a decision within seven days from the date of accepting the application for outdoor advertising registration, and issue the Outdoor Advertising Registration Certificate if it meets the requirements after examination; For those who do not meet the requirements, give a written reply to the applicant and return the relevant documents and materials.

the administrative department for industry and commerce should keep business secrets in the management of outdoor advertising registration. Fifteenth outdoor advertisements registered and released shall be marked with the standard registration certificate number and the name of the publisher. Sixteenth all kinds of fairs, orders, fairs, sports meetings and other activities need to set up temporary outdoor advertising, it shall apply to the administrative department for Industry and commerce, and can be set up only after approval. Chapter IV Supervision and Administration Article 17 Outdoor advertisements must be published according to the contents, locations, forms, specifications and time of the approved registration.