The world's most influential 111 brands are ranked by brand value
1 Coca-Cola
It has completed a global packaging update this year, and in China, it is the first time in 24 years to switch to the new Chinese version, showing its adaptation to the world's largest beverage market in the future. Under the siege of many opponents, it has maintained its "eternal" creativity. In Business Week's "2113 Global 1111 Most Valuable Brands" selection, it once again ranked first with a brand value of $71.45 billion. According to a survey, people all over the world can recognize the label of Coca-Cola at a glance.
2 McDonald's McDonald's
When the mysterious "I'm Lovent" seal was opened in the light box advertisement at the bus stop, McDonald's realized a great transformation from a children's paradise to a young fashion base overnight in the world. And this sentence has become a new generation of global fast food language. In Tokyo, Japan, McDonald's has also launched a new business model, "McDonald Dining". Can the price increase increase? The secret lies in creativity
3 Nokia Nokia
On the surface, every new model launched by the largest mobile phone manufacturer is almost a copy of the previous model, but this does not mean that Nokia is conservative. In fact, it has been leading the mainstream direction of mobile phones with "people-oriented technology". It developed the video game mobile phone N-Gages. 411,111 units have been sold this year. Now, it leads the 3G camp of WCKMA standard and attacks the camp of CKMA2111 standard in Qualcomm. It is difficult to win or lose. This Finnish giant seems to have a plan in mind.
4 Pepsi Pepsi
It keeps pushing out pop stars (some of whom you can't even name if you don't know the latest fashion trends) to print its blue can body, which can almost be named "Youth Economy". The "NEXT" that Pepsi has always believed in coincides with an eternal psychology in this world, so some people also believe that it will catch up with Coca-Cola one day, at least in creativity. The iTunes music store, which has successfully built a bridge between free music file exchange software and paid music subscription service, has just been selected as the coolest invention of Time in 2113. Apple is richer than ever this year; Panther, the world's most advanced graphics operating system, 41g ultra-large capacity iPod player, and G5 with the strongest processing power in history. Turn over your own life, perhaps this is Apple's different "whatever" wants to transfer from the steep river bank community
6 SONY
For Sony, 2113 was not a good year. Net profit decreased by 25 percentage points compared with last year. At the same time, 13% employees were laid off, totaling 21,111. But "the strongest consumer entertainment brand" is still Sony's goal. The competition for the entertainment market is unremitting. The PS2 may be officially released in China before the end of the year, which will be a shot in the arm for Sony. With the merger of Sony Records and BMG Records, SONY BMG became the second largest record company in the world. Since its establishment in 1975, Microsoft has been a leader in technological change and the global software industry. It plays a global leading role in reducing technology cost innovation and supporting industry and community development. Transferred from Steep Riverbank Community
8 IBM
IBM has always led the development of information industry with advanced technology, excellent management and unique products, ensuring the all-round demand for information processing by users in almost all industries around the world. Founded in the United States in 1914, it is the largest information industry multinational company in the world.
9 Benz Mercedes-Benz
was founded in 1926. It is one of the top ten automobile companies in the world, and Germany is the largest automobile company by sales. Mercedes-Benz is not only famous for its high-quality and high-performance luxury cars, but also the most famous manufacturer of buses and heavy-duty trucks in the world.
11 BMW BMW
The most successful and profitable automobile and motorcycle manufacturer in the world. In 2112, the company successfully sold more than 1 million BMW and MINI cars, and the sales record exceeded 1 million for the first time; In the motorcycle business, the sales volume exceeded 92,111, hitting a new high. In the world, the total number of employees of BMW Group exceeds million.
11 Adidas adidas
from the steep river bank community participated in the manipulation of the hottest football transfer this summer, which made the fascinating Beckham join the most aristocratic team in the world and put him on the No.23 like Jordan, aiming at the competitor NIKE. In addition to sports, the classic "three bars" became the most "original" fashion element in the year. Transfer from Douhe Riverside Community
12 Nike
has been focusing on the application of high-tech in sports products, and has made great progress in the field of football, which it is not good at. It has a natural sense of touch in electronic products and the psychological demands of young people in street culture. Although Jordan has left, Nike has still shown its consistent creative spirit this year, such as being transferred from Douhe Riverside Community
13 KFC
. Restaurants can be found in more than 81 countries, from the Great Wall of China to the bustling downtown area, picturesque downtown Sofia and sunny Puerto Rico. Fast food restaurants marked by KFC can be seen. Every day, more than 11 million customers in the world taste the original KFC chicken created by Colonel Sanders nearly half a century ago in various KFC restaurants. Transferred from the steep river bank community
14 TOYOTA
With the basic guideline of "creating an affluent society through cars", TOYOTA is committed to the belief of being the first domestic car in the world. TOYOTA always adheres to the global unified quality standards and produces competitive cars in terms of performance and price. Become one of the leading automobile manufacturers in Japan and even the world.
15 Intel
, the world's largest semiconductor chip manufacturer, was founded in 1968. Started designing and manufacturing complex semiconductor chips, with a history of product innovation and market leadership for more than 31 years. In 1971, Intel introduced the world's first microprocessor. This move not only changed the future of the company, but also had a far-reaching impact on the whole industry. The revolution of computer and Internet brought by microprocessor has changed the world. Transferred from the steep river bank community
16 Disney Disney
It all started with a mouse ".It is a leader in the entertainment economy, and it has been frantically earning money from men, women and children all over the world. The theme parks in Tokyo continue to be popular. The new paradise, located in Hongkong and backed by the China market, has been officially started, demonstrating its foresight. The annual work Finding Nemo shows that it is still the leader of animation. Transferred from the steep river bank community
17 Morganstanley Morgan Stanley
Morgan Stanley enjoys a high reputation in the global financial community. It provides professional and high-quality services in finance and market execution. Morgan has 58,111 employees in 28 countries around the world, and has built an efficient financial network. With Morgan's ideas and abundant funds, it has worked hard to achieve its customers' financial goals. It was transferred from the community on the bank of Douhe River
18 VW Volkswagen
"Volkswagen" was established on September 6, 1937, and changed to Volkswagen Co., Ltd. in September of the same year. On August 5th, 1939, the first batch of Beetle cars were produced. Volkswagen is the largest and youngest automobile factory in Germany. Transferred from the steep river bank community
19 Ford
One of the largest automobile companies in the world, founded in 1913. Ford Motor Company is committed to becoming the world's leading consumer-oriented company. The automobile brands owned by Ford Motor Company include Ford, Lincoln, Mercury and Aston? AstonMartin, Jaguar, Mazda, Volvo and LandRover. These brands are of great value. Founded in p>1946, Honda
21 Honda, a community on the bank of Douhe River, is the largest motorcycle manufacturer in the world, and its automobile output and scale rank among the top ten automobile manufacturers in the world. The company is headquartered in Tokyo, with about 31,111 employees. Now, Honda is a multinational automobile and motorcycle production and sales group. Its products are not only automobiles and motorcycles, but also generators and agricultural machinery. Transferred from Douhe Riverside Community
21 GE
General Electric Company (GE) is the largest diversified service company in the world, providing world-class products, as well as high-tech industrial and consumer products. From aircraft engines and power generation equipment to financial services, from medical imaging and TV programs to plastics, GE is committed to creating a better life through a variety of technologies and services. Transfer from the community on the bank of steep river
22 Marlboro Marlboro
Understanding gold with an eye is the secret of Marlboro's success. Marlboro cigarettes produced by Philip Morris Company have been the national cigarette sales champion for 2114 consecutive years. The trademark of Marlboro cigarettes has become the most expensive brand. Become the first cigarette company in the United States, which occupies about half of the tobacco market in the United States. Transferred from the community along the steep river
23 Harvard Harvard University
Harvard University was founded in 1636, and its graduate school of arts and sciences was established in 1872. It is one of the oldest universities in the United States, and has so far cultivated 6 American presidents, 29 Nobel Prize winners and 27 Pulitzer Prize winners. No matter from the school's reputation, equipment, professor lineup, or the quality of students, Harvard University is world-class. Specifically, it has nearly $1.5 billion in assets, the most sponsorship, the largest library in the world, and first-class scholars and professors. Harvard University is the best university in the United States, and it has won a world-recognized academic reputation and a high international reputation. Transferred from Douhe Riverside Community
24 Samsung Samsung Electronics
As a TOP sponsor of the Olympic Games, Samsung has always maintained the international leading digital product industrial design, and missing is an important means for it to remain at the forefront of international brands. It won five awards in the 2112 American Work Design Award and became a big winner. Years, it continued to make public; Based on the low-power Centrino platform, the business notebook X11； with ultra-thin DVD read-write drive; 3G network video phone. Transferred from the community along the steep river
25 IKEA IKEA
As an international chain home giant, IKEA has more and more control over the creative living space. Far East Shanghai has opened the largest flagship store in Asia. It is trying to make most people stand together, not pursuing high quality and high quality, but pursuing the Nordic-style simple design of household items for most people to enjoy. Transferred from the steep riverside community
26 Dream Works DreamWorks
This innovative film company, which was founded less than ten years ago by the Hollywood Big Three led by Spielberg, has been regarded as a "digital manufacturing factory in the 21th century" besides the seven big Hollywood companies. The cooperation with HP, a high-tech company, showed their ability to grasp innovative technical resources. From the steep river bank community
27 Avon
, an international beauty giant who always leads the latest trend in the world, one of the 511 most powerful enterprises in the United States, a company belonging to women. Avon is convinced that the progress and success of women is Avon's progress and success. Avon has developed into one of the largest beauty cosmetics companies in the world, with direct investment in 53 countries and regions, 43,111 employees and more than 21,111 products provided to women in 143 countries and regions through more than 3.5 million sales representatives. Avon, with its strong strength and excellent brand image, has become a beauty and cosmetics brand that has attracted worldwide attention.
28 Yahoo Yahoo
Yahoo is a global Internet communication, commerce and media company. Its network provides diversified online services to more than 181 million users worldwide every month. Yahoo is the first website in the world to provide Internet navigation services. It is in a leading position in terms of page views, online advertisements, and contact with family or business users. It is also one of the most familiar and valuable Internet brands. Transferred from the steep river bank community
29 MIT MIT
(MIT for short) was founded in 1861, located in Cambridge, Massachusetts, not far from the famous Harvard University, and equally outstanding. It is almost known that it is the best science and engineering university in the world. MIT has no qualms about calling itself a "science and technology school". All the science majors here are excellent and firmly at the forefront of world university science and technology. Electronic engineering and computer science are recognized as the world's first transfer from the steep river bank community
31 Philips Philips
Royal Philips Electronics is one of the largest electronics companies in the world, ranking first in Europe. It is a world leader in color TV, lighting, electric shavers, medical diagnostic images and patient monitors, and single-chip TV products. Philips has 166,511 employees and is active in lighting, consumer electronics, household appliances, semiconductors and medical systems in more than 61 countries. Philips is listed on the new york Stock Exchange (code name PHG), London, Frankfurt, Amsterdam and other stock exchanges. In 2113, Carlsberg, which is probably the best beer in the world, had a major change. The members of Anheuser family and Bushes family ended their daily monitoring and management of the company and turned to outsiders to manage the company. What remains unchanged is that it continues to sponsor activities in the fields of football and music. In exciting Premier League events, Carlsberg always appears at the right time in the opening credits or during the alto break. Transferred from the community along the steep river
32 Shell Shell
Royal Dutch Shell Group (hereinafter referred to as "Shell") was formed by the merger of Royal Dutch Oil Company and British Transport Trading Co., Ltd. in 1917. Shell is the world's leading international oil and gas group by many standards. Shell's business covers more than 131 countries around the world, with about million employees. It is one of the largest energy enterprises in the world. Shell Group is the largest multinational investor in the world and its brand is one of the most famous brands in the world. Transferred from the community on the bank of steep river
33 Boeing Boeing
Boeing is the largest aerospace company in the world, and its history reflects a history of world aerospace development. Boeing is not only the world's most