The takeaway war from the first half of the melee to the middle of the "tripod", to which the two giants now strong marriage, the balance of the pattern has been broken, the takeaway O2O industry is only left with the "only two", will become a Hungry Mou and Meituan! The two strong fight.
With the deepening of the joint development of the Internet economy and the real economy, the integration of the Internet and the traditional catering industry is inevitable, which brings not only broad market opportunities, but also face many challenges. On the one hand, the Internet + era for the catering industry has injected a diversified business model, on the other hand, also brought to the traditional catering food safety, quality control level challenges. Around the "Internet +" economic development thinking, the entire catering and hotel industry quietly opened a "industrial Internet era" of the industry chain revolution. On the one hand, residents want more convenient and personalized catering; on the other hand, the Internet and people's lives are becoming increasingly close. This makes the catering industry gradually develop to the point where all aspects of the process can be completed online, except for dining.
According to the "2017 First Half of China's Online Catering Takeout Market Research Report" released by AiMedia Consulting, after half a year of killing and competing, HungryMao is now occupying the market with a 41.7% share, and Meituan Takeout is following closely behind with a slight disadvantage of 41%. In such a fierce elimination system, Baidu takeout can still retain a stable share of 13.2%, although there is the suspicion of sitting in the corner to watch the tigers, but it is not easy.
After Baidu's merger with Hungry Mansions, its total share will be more than 50%, which means much more than that, and the map of takeout business will be greatly rewritten.
Since 2013, takeout O2O has been active in the public eye, experiencing crazy growth and brutal competition, leaving the "Big Three" in control of the market. Takeaway war from the first half of the melee to the middle of the "tripod", to which two giants strong marriage, the balance of the pattern is broken, takeaway O2O industry only left "only two", will become hungry and the United States group of the two strong fight.
Competition so far, the hungry and the United States is no longer alone than the competition, hungry behind the Ali flag, the United States of the local life layout. These two platforms will usher in a new fight.