1. Pull new: how to attract customers? User pull new, is nothing more than the use of a variety of methods to attract more new users to the store, stimulate their consumption; small program user pull new channels is very much, you need to be based on the target group of their own products to carry out targeted channel promotion.

2. Retention: how to retain customers? Retention refers to allowing customers to stay in the small program for a longer period of time, thus increasing the repurchase rate. You can increase the retention rate through coupons, points, etc.

3. Promotion: how to active users? Promoting activity refers to letting users participate in the small program more, so as to improve user stickiness. You can increase the rate of activation through activities, socialization and other ways.

4. Conversion: how to improve the conversion rate? Conversion refers to allowing customers to complete purchases and other behaviors in the small program, thus increasing revenue. You can increase the conversion rate through coupons, full reductions and other ways.