We call the Chinese fast food, and it has a traditional fast food and modern fast food.

The traditional fast food is known as doughnut and soybean milk, is the use of traditional cooking technology, through the handmade simple machinery to do out of the food can be quickly eaten, to small capital investment and small-scale operation as a characteristic. Modern fast food is characterized by a large amount of capital investment and large-scale chain operation, technology-intensive instead of labor-intensive, emphasizing the use of industrial production lines to produce standardized products [1], as the famous money scientist Qian Xuesen said: "fast food is the industrialization of cooking, the ancient cooking operations with modern science and technology and business management techniques into an industrial production, like the organization, the formation of the culinary industry. Organized as such, the formation of the culinary industry, which is a revolution in human history! Like the industrial revolution in Western Europe in the 18th century, with machines and mechanical power to replace the manual labor operation, which is the historical meaning of fast food industry." It can be seen, fast food is by no means a simplification of the main meal, but around the "fast" word for scientific management and mechanized, standardized production.

(2) Stages of development of Chinese fast food industry

1, the budding period - the initial development stage of Chinese fast food industry

From the appearance of fast food in the Chinese market in 1987 to 1998, this is the budding period of the development of China's fast food industry. 1987, November, KFC entered the Beijing, the modern fast food formally entered the country. On December 28, 1989, Shanghai Ronghua Chicken picked the curtain to debut, marking the official appearance of Chinese fast food enterprises in the market. Since then, a variety of other Chinese fast food has also been on the scene, Chinese fast food market initially formed.

2, the adjustment period - Chinese fast food industry slow development stage

1998 to 2001 is the adjustment period of Chinese fast food industry. Due to management confusion and other problems, in 2000, red sorghum, Ronghua chicken two Chinese fast food enterprises closed down, so that other Chinese fast food enterprises to adjust their business strategy in a timely manner, to modern fast food management theory, the introduction of standardized CIS, and its new service model, etc. in the Chinese fast food market to occupy a place. At the end of 1999, the first overseas chain store of Malan Ramen was opened in Los Angeles, the United States, which marked the step of transnational operation of Chinese fast food.

3, the growth period - the rapid development of the Chinese fast food industry

After 2001, China's fast food market has basically formed, the Chinese fast food industry has entered a period of growth. Its market share, sales, etc. increased year by year, the standardization of Chinese fast food research has achieved remarkable results, and the rapid development of chain management, and the use of modern management techniques and management software to manage the chain stores, overcoming the barriers to information exchange.

4, the golden period - Chinese fast food industry is gradually booming stage

The golden period is the "growth and maturity of the excessive period". Due to the unbalanced development of China's regional economy, the level of development of Chinese fast food industry is relatively different. Beijing's fast food industry has entered the golden period of development, while Shanghai, Shenzhen, Guangzhou, Qingdao and other east coast of some developed areas of the fast food industry is also in rapid development, is about to enter the golden period.

(C) The development status of Chinese fast food industry

1, the investment body of Chinese fast food presents multi-member

The competition in the fast food industry is becoming more and more intense, and it is an industry that will never be saturated, and there will constantly be new entrants, competitors, and the emergence of substitutes. Chinese fast food in the small business from survival to development, medium-sized enterprises from the development to focus on brand building, large enterprises are beginning to enter the stage of investment and financing from brand building.

2, chain and single-store operation co-exist

Chain operation can bring economies of scale, can minimize the cost of goods, and can create huge economic benefits and easy to manage. Many large-scale well-known Chinese fast-food enterprises have adopted chain operation, such as Zhenkongfu, Lanzhou Ramen, and Hehe Valley. However, since chain operation requires enterprises to reach a certain scale, it needs to have a certain economic strength as a guarantee, most small and medium-sized Chinese fast food enterprises still use the single-store operation, so the competitiveness is weak.

3, the gradual implementation of standardized production

Currently, many Chinese fast food enterprises have realized the importance of "standardization", began to implement standardized management of product raw materials, production procedures, the production process of each product flow, so that even if there is no rich experience in cooking, after a short period of training, can also make a relatively stable quality of food. Even people without extensive culinary experience, after a short period of training, can also make dishes of relatively stable quality. Standardized operation can not only solve the problem of inconsistent taste between the same dishes, but also shorten the meal time. This has become the development direction of Chinese fast food production.

(D) The development prospects of Chinese fast food industry

With the continuous progress of our society, the people's life from subsistence to well-off and the socialization of services, professional level of food service consumption will also continue to strengthen the development of the Chinese fast food industry, the social environment and its own conditions are more mature. More and more people see its economic health and convenience, often give up cooking at home, the fast food restaurant as a "private canteen". It is also a business trip, tourism, business contacts and other mobile population and working class, students and people outside the activities of an indispensable need for meals. At the same time, Western-style fast food have tried Chinese fast food also confirms the great prospects for the development of Chinese fast food. On the other hand, in the Twelfth Five-Year Plan, the industrial structure transformation and upgrading is unstoppable, the Chinese fast food industry should seize this new opportunity to comprehensively promote the Chinese fast food industry to the socialization, internationalization, diversification and industrialization direction.