Business Plan is the most familiar term for entrepreneurs in their early days. When you are looking for investment, investors will definitely say, "Send me a BP of your project." For many entrepreneurs who have never written BP, this is a headache. What should I write? How can I write my own entrepreneurial project in PPT? How can it be clearly expressed? Shanggu Technology WeChat WeChat official account
In reality, sometimes the same entrepreneurial story written by different people will have different effects. After seeing your BP, some people will be interested in knowing it, and they can understand it clearly. But some people, although they have a good business model and idea, can't accurately convey it to others.
For many entrepreneurs, they often don't know what a business plan is for. Many people will think that BP has only one purpose: financing and showing it to angels or VC.
In fact, the process of writing a business plan plays a more important role. That is, the deduction process of your future career, when you write every point of your business plan, actually contains your in-depth thinking about this matter.
do we think the demand is just needed?
is the profit model worthy of scrutiny?
what will be the competition in this market, which competitors will you meet in the future and how to deal with them?
how to promote and sell the market?
what is the financial forecast under the strategic and business model? How much does it cost and where should it be spent?
......
These are actually not questions that investors should ask you, but questions that you should ask yourself. As long as these questions, you have an answer in your heart and have a response. You might not stumble.
We say that starting a business requires that you can't have obvious shortcomings in every sector, and every chain break will lead to failure.
what principles should you pay attention to when writing a business plan? No matter what the entrepreneurial story is, the principle to be followed is MECE (Mutually Exclusive Collectively Exhaustive), which means "mutually independent and completely exhausted". ) principle.
1. Every module of your business story should be described and indispensable.
2. The introduction of the content should be concise, concise and concise.
because, usually, no one wants to read a long-winded BP. VC can understand your BP in 5 minutes, 11-21 pages is enough. There is more to put in the appendix.
Next, we will look at what important modules a standard BP includes:
Pain Points and Demands
What kind of pain points and demands exist in the market at present, which is my opportunity to enter.
products/services provided
what kind of products or services are you going to provide to meet the demand and how do you solve it?
industry analysis
what is the prospect of this industry, is it big enough, what is the development trend of the industry, and is it a growing market? What trends will affect the development of the industry and have a positive impact on your business?
competitive analysis
who are the existing or potential competitors in the industry? What are their strengths and weaknesses? What are your competitiveness and core advantages compared with them?
profit model
how does this business make money?
marketing plan
what marketing and sales strategies will you use to reach out to your customers and sell your products? Is it direct sales or channel sales? What is your brand positioning strategy?
team
how is your team?
business plan
what is your development plan for the next few years, what are the milestones and what goals to achieve?
financial plan
what will be the company's profitability in the future? Do you need financing? How much money is needed and how to use it? Financial planning is often supported by another more important document, which usually needs to be analyzed for 3-5 years. Generally speaking, at least an income statement is needed. You can also add your financing plan.
next, let me give you an example.
this example comes from a company called Airbnb, which is a company that enjoys the economic model of * * * like Uber, and currently has a market value of 25.5 billion. The following is their early business plan, which conforms to the principles we mentioned earlier. It is very concise but comprehensive. The information you want to know is clear at a glance. This BP has become a benchmark sample for many local business plans.
case
page 1: cover. This is still available.
the second page, describing what the product does, is very simple and clear.
the third page describes the pain points of the current market and users.
page four, Airbnb's solution to demand.
the market scale on page 5 is large enough.
page 6, market size, large enough.
page seven, let's see what the product looks like (meaning it's not just an idea, there are already products)
page eight, profit model, how to make money.
page 9, how to promote and find users.
on page 11, who may be the competitors? What are their characteristics? What are their shortcomings?
page 11, what is our core strength and competitiveness? Killer weapon.
page 12, team introduction, clear division of labor and complementary advantages.
on page 13, we have been reported by the industry media, not that we are boasting.
on page 14, if the user says yes, it is really good.
on page 15, how much is it, and what goals are you going to achieve.
concise enough? That's what a good BP is. Be as concise as possible and make clear what you want to do. You write comfortably, and the readers read comfortably. I suddenly feel that it is not so difficult to write BP.
sometimes, you will struggle to draw a beautiful PPT. Now this should not be a problem. There are some institutions in the market that will give you special optimization and provide some professional advice. To write a business plan, you can search for "Shanggu Technology", log on to the website and contact them. You can also consult with TA according to the above contact information.