First, the excellent construction cases
1, Shanghai - convergence of high-quality services, to create a new model of community services
Shanghai Wan You market to "food is the continuation of home" as the concept, to create a set of fireworks, human taste, good taste of community services. In addition to having a model standardized vegetable market function, Wan You market also provides activities for the surrounding residents, the people can not only buy food, but also eat local snacks, more able to interact, communication and learning here. The area of community store is 100-1000, service radius is 0.1km-1km, service population is 0.2w-2w; the area of standard store is 1000-3000, service radius is 1km-3km, population is 2w-5w.
Wanyou Bazaar, featuring three major functions of fresh food market, convenient food and beverage, and neighboring center, strives to lead the community in a brand new service way and become the community "people's life". Hundreds of people's lives, become a community "small home" outside the "everyone", the community **** enjoy living room, a community service center with temperature.
In terms of operation and management, the first focus on modular development, can be adapted to local conditions, according to different service radii, different target audiences, different forms of existence, to provide practical service content. Secondly, focusing on integrated development, the single service mode after specialized positioning combination, the traditional leasing mode into a cooperative business model, through the standardization of commodity quality control system, management processes, service requirements and screening mechanism to achieve channel optimization. Thirdly, focusing on intelligent development, the company has built the "Wanyou" online platform for merchants to go online, utilizing the support of big data to accurately grasp customer needs and improve customer loyalty and user stickiness. Fourth, focusing on innovative development, grafting the community business operation concept to the "vegetable farm operation system", unified management, breaking the traditional second landlord mode, optimizing the combination of various modes such as joint venture, incubation, etc., and striving to ***Create***win. On this basis, Wanyou Bazaar has also added the "Wanyou Member" online operation system, integrated the marketing system and flash mode into the market promotion, and upgraded the "business operation" to "community operation" again, so as to be more adhesive and affinity.
2, Lanzhou City - standard features first, show the national flavor
Lanzhou Nanguan national flavor night market began trial operation in August 2018, the existing street more than 50 stores, set 180 fixed stalls operating famous snacks, drinks, fruits, souvenirs, tourism souvenirs, etc.. At the same time, the night market in accordance with the "seven unity" principle of remodeling and improve the supporting facilities, and make every effort to create a set of food, folk culture display, leisure and entertainment as one of the food, convenient consumption complex. The "seven unity" refers to a unified water supply and drainage, unified power supply, unified decoration, unified pavilion, unified clothing, unified garbage collection containers, unified installation of exhaust fume purification facilities.
Management and operation, Nanguan national flavor night market project from 2013 night market transformation concept, by the city, district government research agreed, by the city, district government and Gansu Miku national trade culture limited company tripartite investment in the Ming and Qing Dynasty architectural design style based on the old Jiuquan Road road pavement, underground pipeline network, store front, north and south pagodas, east and west side of the old building facade, such as the overall reconstruction The renovation area is more than 50,000 square meters. Night market combined with various types of surrounding business districts and local characteristics, the colorful geography of Northwest China, history, folk culture resources bred snack products and modern civilized management mode, set of food, folk culture display, leisure and entertainment as one, and strive to become a model of Gansu Province, inside and outside of the famous characteristics of the snacks catering model.
Functional services, Nanguan national flavor night market service center through the online and offline parallel development mode for the night market merchants and owners of the surrounding communities to provide the most comprehensive, the best quality of the surrounding super and other convenient information services. The implementation of unified procurement, unified distribution, unified safety service standards, including rice, noodles, food, oil, fresh food direct supply and other convenient services covering all aspects of life for the merchants and the surrounding residents. To create a "community service station", with a unified trademark, a unified front, a unified decoration style in the form of stationed in the community, and combined with the characteristics of the community and the actual situation, to take a variety of business models to meet the needs of different communities of convenience services.
3, Jurong City - the implementation of the Internet + chain development, convenient for urban and rural residents
Jurong City, the enterprise through the "self-operated" + "joint venture" mode, in the Jurong city, under the Shu town, incense set town, Tianwang set town, Ge village set town and other places to open more than 10 chain stores, the integration of offline stores and online shopping mall, for consumers and suppliers to build a "O2O" omni-channel direct trading platform, become Jurong's first on-line and offline depth of integration and development of commercial retail open platform.
In terms of management, the company has set up a composite team which is y integrated by Beijing Bei Quan and Jurong Convenience Supermarket Company Limited, and the chairman of the board of directors, Mr. Huang Jinli, is the head of the leading group. Ltd. is mainly responsible for store expansion, supply chain management and physical store operation, while Beijing United is mainly responsible for the provision of Internet technology, Internet talents, Internet marketing and the operation and maintenance of the online shopping mall. In accordance with the principle of "implementing one store (about 100 square meters) in one community and determining one partner", the company introduces the partner mechanism to stimulate the enthusiasm of the staff. And the implementation of unified decoration, unified distribution, unified marketing, unified management of the "four unity" system; partners contribute 40% (not more than 200,000 yuan), mainly responsible for the operation and management. At the end of the year, the company assessed the performance of the store, the partners share 60% of the profits of the store, the company shared 40%.
Sales, Jurong City, give full play to the small and medium-sized retail enterprises "small, fast and nimble" advantage, to strengthen the cash purchase. For general merchandise, the company adopts a "one-stop" procurement method to strengthen direct procurement and joint procurement. For specialized commodities, the company adopts the methods of factory ordering, exclusive agency and product underwriting. For seasonal commodities, the company adopts the forms of "package base" and "package hilltop" to cooperate with farmers on a long-term basis. For high-frequency commodities, the company relies on the national purchasing alliance, and other small and medium-sized retail enterprises in the region **** with the procurement, cost reduction, and group growth.
Second, the main development trend
After the development and exploration of cities across the country in recent years, the urban convenience service system is constantly optimized and perfected, and accumulated a wealth of development experience and ideas, and broadly presented some of the following development trends:
1, the combination of online and offline services
On-line shopping has become a part of people's daily life, the customer can save time shopping, can enjoy the discount platform! Shopping time, can enjoy the platform discount activities, the same shopping price can also get home delivery service, greatly enhancing the shopping convenience. At the same time, the development of online shopping has also prompted the continuous optimization and innovation of offline shopping, around the customer experience, online shopping defects continue to upgrade, offline shopping is still an indispensable part of the convenient service system. In the future, the combination of online and offline services will be the inevitable development trend.
2, integration, standardization, modularity, intelligent development
integrated development to meet the residents of one-stop shopping requirements, while facilitating the unified management of merchants to enhance the efficiency of the channel; standardization, modular development that is, to find the combination of industry, proportion, management services more mature model, can be relatively fixed combination of models and management models in the region for replication and promotion, and the late also Convenient management and unified transformation and upgrading; intelligent development in providing customers with more convenient services, but also reflect the market dynamics in a timely manner, to guide the businessmen to make corresponding adjustments to the future development plan to improve market efficiency. Integration, standardization, modular development will become the future of community service system construction should grasp the main principles.
3, build 15 minutes (walking) living circle
In recent years, to create a "15-minute living circle" has become a national civilized city in the construction of the highlights. In the future, the community will focus on integrated supermarkets, catering, housekeeping, repair and maintenance, laundry, medicine, beauty salon and other basic service needs, through the rationalization of the functional distribution of the development of the community to improve the convenience of the service industry, and gradually in the 15-minute living circle to open up the "residents of the whole life chain". Continuously improve the online service platform system, the establishment of the merchant alliance, the realization of the "consumer card" in the alliance stores to enjoy the benefits of stabilizing the consumer groups of the stores at the same time for the surrounding residents to bring benefits.
4, the national innovation and entrepreneurship to promote increased
The current global economic slowdown, the new crown epidemic in the global spread and repeated, the U.S. and China trade friction, the domestic and international economic situation is under pressure. In this context, it is particularly important to encourage innovation among all people and to tap more wealth growth points and jobs for individuals and society. The convenient service system provides more opportunities for public innovation and entrepreneurship by continuously improving the construction of outlets and the form of service, increasing the income of residents through part-time jobs and side jobs, and at the same time promoting the development of regional service industry and improving the living standard and quality of life of residents.
Third, the general construction measures
1, increase the density of convenient service points
With the continuous expansion of the city, a large number of urban residential areas, especially the new residential areas of convenient service facilities are fewer, residents can only drive to the centralized shopping district on weekends to shop, daily life shopping is more restricted. In the future, livable cities should meet the daily needs of residents within 15 minutes' walking distance, reduce unnecessary driving trips, and then reduce urban traffic congestion and environmental pollution, so increasing convenient service outlets is a key measure that most large and medium-sized cities should take.
2, diversified business model
The traditional convenience service facilities are usually single-function, obsolete, low space and time utilization, provide fewer types of services, and lack of user experience and commercial attractiveness. Therefore, in the new round of construction of convenient service facilities, we should focus on the innovation of business models, increase the opportunity for operators and consumers to reach a deal, and promote the development of urban business while improving the convenience of residents' lives.
3, to enhance the quality of convenient service points
General urban convenience service system by the local original bottom, supermarkets, farmers markets and other forms of business, showing the natural growth of the state of the stores are often old facilities, aging business, business services, lack of unified management and other issues. In the new round of convenient service facilities to enhance the construction process, should respect the community's existing business atmosphere and residents shopping habits under the premise, through the community merchant evaluation, regular business festival, store decoration and other innovative measures to stimulate, enhance the community commercial vitality and community popularity.
4. Establishing a convenient big data service platform
Introducing online business platform enterprises or government-led construction of an online operation team to improve online service level. The information of the featured small stores and community convenience service outlets will be unified into the platform, and the data information will be updated in a timely manner to provide convenience information services for the residents of Hongshan District and the passing merchants through WeChat public number, small program, life service app and other forms. Residents can search through the online platform to find the convenient services that can be provided in the neighborhood, the recent businessmen's preferential and activity information, and the activities held by the street. With the help of the network to strengthen the supervision and management of convenience points, highlighting the role of public supervision and complaints, timely response to deal with the reasonable demands of the public, the construction of a fair, just and open convenience service management system.
5. Optimize the business environment of convenience stores
Implement "prudent and inclusive" regulation. Respect for the existing shopping habits of residents, as far as possible, not to carry out large-scale clean-up and relocation of existing markets, to meet the actual needs of local residents and traders, scientific and humane management, to build a civilized and harmonious convenient service system.
Enhancing office efficiency. Compression of business start-up time; compression of construction land approval time; compression of real estate general transfer registration average processing time as well as mortgage registration average processing time; shorten the gas supply application, water supply new business, expansion, modification business completion time.
Increase policy support. For the difficult family entrepreneurial projects priority issuance of small loans, and in a certain period of time to implement rent reduction, tax relief and other support. Carry out rent and price monitoring of convenience stores, and study and formulate rent control policies.
Strengthen the monitoring and early warning system. The establishment of regular business risk monitoring and green, yellow, orange and red four-level warning mechanism. Guide the convenience store enterprises and individual stores to enhance the awareness of risk prevention, strengthen risk detection, and resist vicious competition and industry monopoly behavior.
6, expand the convenience store social service function
In addition to the general commercial function, to further enrich the convenience service point of the social function, such as increasing public welfare propaganda, notice release, auxiliary emergency management organization, auxiliary distribution of materials and other functions, the creation of a volunteer service organization or convenience station, regularly carry out the streets of the convenience service point of representatives of the seminar, respond to the difficulties of community residents living, and Street offices, police stations and other government departments **** with the negotiation of solutions, so that residents can enjoy a more complete service, human environment and better living conditions.