Can be divided into two categories: retail with stores and retail without stores.

1, grocery stores

Location: generally located in residential areas or traditional commercial areas.

Business circle and target customers: radiation radius of 0.3 kilometers, the target customers to relatively fixed residents.

Business area: generally within 100 square meters.

Commodity (business) structure: mainly cigarettes, beverages, wine, leisure food.

Method of selling goods: a combination of counter and self-selection.

Service function: more than 12 hours of business hours.

Management information system: primary or not established.

2. Convenience Store

Site selection: commercial centers, residential areas, major transportation routes, and stations, hospitals, schools, entertainment venues, office buildings, gas stations and other

public **** activity areas.

Business district and target customers: the business district is small, customers walk 5 minutes to reach, the target customers are mainly singles, young people. Customers mostly

for purposeful purchase.

Business area: about 100 square meters, high utilization rate.

Commodity (business) structure: instant food, daily use of small general merchandise, with instant consumption, small capacity, acute and other characteristics,

product varieties in about 3,000, the price is higher than the average market level.

Method of selling goods: mainly open shelves for self-selection, and the settlement is carried out uniformly at the cashier's office. Service function: operating hours of more than 16 hours,

Provide instant food auxiliary facilities, open a number of commodity service programs.

Management information system: high degree.

3, discount stores

Location: residential areas, transportation routes and other relatively inexpensive rent areas.

Business circle and target customers: radiation radius of about 2 kilometers, the target customers are mainly residents of the business circle.

Business area: 300-500 square meters.

Merchandise (business) structure: commodity prices are generally lower than the average market level, and own brand occupies a large proportion.

Method of selling goods: open shelf self-selection, unified settlement.

Service function: labor streamlining, providing limited services to customers.

Management information system: general.

4, supermarket

Site: city, district commercial centers, residential areas.

Business circle and target customers: radiation radius of about 2 kilometers, the target customers are mainly residents

Business area: business area of 6,000 square meters or less.

Commodity (business) structure: the business of packaged food and daily necessities. Food supermarkets and general supermarkets? Commodity structure is different.

Method of commodity sales: self-selected sales, separate entrances and exits, unified settlement at the cashier.

Service function: business hours of 12 hours or more.

Management information system: high degree.

5, large supermarkets

Site: city and district commercial centers, suburban areas, major traffic routes and large residential areas nearby.

Business circle and target customers: radiation radius of more than 2 kilometers, target customers to residents, mobile customers.

Business area: business area of 6,000 square meters or more.

Commodity (business) structure: popular clothing, food, supplies, one-time purchase, focus on the development of their own brands.

Method of commodity sales: self-selected sales, separate entrances and exits, unified settlement at the cashier. Service function: no less than 40% of the business area

parking lot.

Management information system: a high degree.

6, warehousing membership store

Site selection:? Urban and rural areas of the main traffic routes.

Business circle and target customers: radiation radius of more than 5 kilometers, target customers to small and medium-sized retail stores, restaurants, group purchases and mobile customers

based.

Business area: business area of 6,000 square meters or more.

Merchandise (business) structure: mainly popular clothing, food, supplies, own brand accounted for a considerable portion of the product varieties in the 4,000 kinds of

right, the implementation of low-priced, bulk sales.

Method of selling goods: self-selected sales, separate entrances and exits, and unified settlement at the cashier.

Service function: a parking lot equivalent to the business area.

Management information system: a high degree of customer membership management.

7, department stores

Site: city, district-level commercial centers, historical formation of? Commercial agglomeration.

Business district and target customers: target customers to pursue fashion and taste of mobile customers.

Business area: business area of 6000-20000 square meters.

Merchandise (business) structure: comprehensive, complete categories, mainly apparel, footwear, bags, cosmetics, gifts, household goods,

household appliances.

Methods of selling goods: a combination of counter sales and open-shelf sales.

Service function: focus on service, set up catering, entertainment and other services and facilities, fully functional.

Management information system: a high degree.

8, professional store

Site: city and district commercial centers, as well as department stores, shopping centers.

Business district and target customers: target customers with the purpose of shopping for a certain type of goods, mainly mobile customers.

Business area: according to the characteristics of the goods.

Commodity (business) structure: to sell a certain type of goods, reflecting specialization, depth, variety, and a wide range of choices.

Methods of commodity sales: counter sales or open-shelf surface sales.

Service function: practitioners have a wealth of specialized knowledge.

Management information system: high level.

9, store

Site: city, district-level commercial centers, professional streets and department stores, shopping centers.

Business circle and target customers: target customers are mainly middle and high-end consumers and young people who pursue fashion.

Business area: according to the characteristics of the goods.

Merchandise (business) structure: sales of a particular brand series is the main focus, the sales volume is small, high quality, high gross profit.

Methods of selling goods: take counter sales or open face sales, store display, lighting, packaging, advertising.

Service function: focusing on brand reputation, practitioners have rich professional knowledge and provide professional services.

Management information system: general.

10, home building materials stores

Site: urban and rural areas, transportation corridors or consumer-owned property is relatively high in the area.

Business district and target customers: target customers with their own real estate customers.

Business area: business area of 6,000 square meters or more.

Merchandise (business) structure: merchandise to improve and build the family living environment related to decoration, decoration and other supplies, daily necessities,

technology and services.

Method of selling goods: Open-shelf self-selection method.

Service function: providing one-stop shopping and one-stop service, with more than 300 parking spaces.

Management information system: high.

11, shopping centers

Sub-community shopping centers, downtown shopping centers, suburban shopping centers three

A community shopping centers

Site selection: city, district-level commercial

Business circle and target customers: business circle radius of 5-10 kilometers.

Business area: within 50,000 square meters of floor space.

Merchandise (business) structure: 20-40 leased stores, including hypermarkets, specialized stores, specialty stores, food and beverage

service and other stores.

Method of selling goods: Each leased store operates independently.

Service function: 300-500 parking spaces.

Management information system: Each rental store uses its own information system.

12, B downtown shopping center

Location: municipal commercial center

Business circle and target customers: business circle radius of 10-20 km.

Business area: within 100,000 square meters of floor space.

Merchandise (business) structure: 40-100 leased stores, including department stores, hypermarkets, a variety of specialized stores, specialty stores, food and beverage

stores, miscellaneous stores, and recreational service facilities.

Method of selling goods: Each leased store operates independently.

Service function: More than 500 parking spaces.

Management information system: Each rental store uses its own information system.

13, C suburban shopping centers

Site: urban and rural areas of the main traffic routes.

Business circle and target customers: the radius of the business circle is 30-50 kilometers or more.

Business area: building area of 100,000 square meters or more.

Merchandise (business) structure: more than 200 leased stores, including department stores, hypermarkets, a variety of specialized stores, specialty stores, food and beverage stores, grocery stores, and recreational service facilities.

Method of selling goods: Each leased store operates independently.

Service function: more than 1,000 parking spaces.

Management information system: Each rental store uses its own information system.

14, Factory Outlet Center

Site: generally far from the city.

Business district and target customers: target customers are mostly purposeful purchases that value the brand.

Business area: 100-200 square meters of floor space.

Merchandise (business) structure: set up directly for the brand-name goods producers, the goods are all the enterprise's brand.

Method of selling goods: adopt the self-selected selling method.

Service function: more than 500 parking spaces in several stores***.

Management information system: Each rental store uses its own information system.

15, TV shopping

Target customers: mainly TV viewers

Goods (business) structure: goods have certain characteristics, and are not homogeneous compared to similar goods on the market.

Method of selling goods: TV is used as a channel to publicize and display goods to consumers.

Service function: delivery to a designated place or self-pickup.

16, mail order

Target customer: geographically distant consumers.

Goods (business) structure:? Commodity packaging with regularity, suitable for storage and transportation.

Methods of selling goods: a channel for advertising and displaying goods to consumers mainly by mailing catalogs. And obtain orders.

Service function: delivery to the designated place.

17, online store

Target customers: consumers with Internet access, the pursuit of speed.

Goods (business) structure: homogeneity compared with similar goods in the market.

Method of selling goods: buying and selling activities through the Internet.

Service function: delivery to the designated place.

18, vending kiosk

Target customers: mainly mobile customers.

Goods (business) structure: mainly cigarettes and carbonated beverages, with more than 30 varieties of goods.

Method of selling goods: Vending activities are completed by vending machines.

Service function: no service.

19, telephone shopping

Target customers: according to different product features, the target customers are different.

Goods (business) structure: a single product, mainly a certain type of variety.

Method of selling goods: sales or purchasing activities are completed mainly by telephone.

Service function: delivery to designated locations or self-pickup.

Business is: for the specific needs of specific consumers, in accordance with certain strategic objectives, the selective use of commodity business structure, store location, store size, store form, pricing policy, sales methods, sales services and other business means, to provide sales and services of the typology of the service form. Common understanding, the business is to refer to the retail store to sell to whom, what to sell and how to sell the specific business form.