As a cake store must have a good plan in advance, so that you can do a good job of your store. The following is the "diy cake store business plan sample 2020", which is for reference only.
diy cake store business plan model 2020 (a)First, the cake store profile
1, the store belongs to the catering services industry, the name is "Maggie's Afternoon Tea", is a wholly owned enterprise. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts.
2, the store intends to open in the community trade street, the inaugural period is a mid-range cake store, the future intends to gradually develop into a cake chain stores like Andrewson, Chaoyang Square, like.
3, the store needs start-up capital 9. 5 million yuan.
Second, the business objectives
Due to the geographical location in the Trade Street, the source of customers is relatively rich, but there are many competitors, especially the store just opened, want to open up the market, it is necessary to work on the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to establish a firm foothold in the Trade Street and recover the capital in one year. The long-term goal is to gradually develop into a strong economic strength and have a certain market share of the cake chain companies, in the many cake brands to break out of a world, and become a famous brand in the cake market.
Three, market analysis
1, the source: the store's target customers are: shopping and entertainment to the general consumers of the trade street, accounting for about 50%; around the school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade.
2, competitors: according to the survey results that the domestic brand cake store has a lot, only the Fuzhou chain cake store has a lot of such as Andrewson, sunrise Square, red leaf, Anchor. Therefore, the competition is very big.
Four, business plan
1, first of all, to the surrounding several cake store "spy intelligence", to find out the different types and sizes of cake cost price. Understand the business philosophy of all kinds of cake stores and business "tricks".
2, the opening of the gold raised, began in the major cake store "tapping". Can not "blatantly" dig, to take advantage of the store less people, sneak past and store masters to discuss. Or recruit pastry chef, open cake store master is very important, so be careful consideration.
3, it is understood that the discovery of a set of consumption rate: "Customers never have the cheapest price. Today you can lower a few dollars, tomorrow there may be peer competitors to lower prices and you fight for orders." From the experience of the product market certain competitive strategy: "Price reduction promotion is not a long-term business strategy, the only best material to produce the highest quality cake, in order to attract customers, will keep customers."
4, the cake store is mainly for the public, so the price will not be too high, is a low to medium price.
5, you can print some advertising flyers, in the form of coupons issued to achieve the effect of advertising
6, the cake store can specialize in leisure areas, set up a lot of chic seats. Customers can buy some snacks, sitting in the cake store slowly savor, cake store leisure function has been further strengthened.
diy cake store business plan sample 2020 (two)I. Project Introduction
Background: China's rapid economic development, the improvement of living standards has led to a strong interest in delicious bread, bakeries blossomed all over the country, and in the field of bakery has appeared a number of chain brands!
There are a lot of bakery brands in the bakery field, and although the competition is fierce, there are still a lot of weaknesses and defects in ordinary bakeries, so it gives us the opportunity to occupy the market.
Prospects: At present, although there are many bakeries all over the world, however, relative to the developed countries, we still have a long way to go, the baking market has a long-term sustained growth space. And the bread customer base of almost all young and old, everyone loves, the market is huge.
The main products
Bread, tarts, frozen products (mousse), moon cakes, cakes, birthday cakes.
Third, the service plan
1, safety, in the field of food, safety is the most concerned topic, so we will certainly use the safest, healthy ingredients.
2, convenience, we have to improve our own services and processes according to customer demand, and strive to make as many customers feel convenient.
3, respect, for the customer, no matter who, we must respect, so that customers feel that we attach importance to them, enhance the sense of trust.
4, innovation, in the people's tastes and requirements of today's more and more high, do not innovate means being eliminated by the market, so we unite scientific research institutions to constantly develop new products and flavors to meet customer requirements.
Fourth, competitive analysis
(a) the current market bakery shortcomings
1, in addition to some big brands of bakeries, most other small bakeries are not clean enough to health, many of the bread is directly placed in the open air outside, and the store, whether it is the walls or the floor, is not very clean, it is easy to make the customer disgusted!
2, food safety is difficult to guarantee, most of the bakeries do not have their own raw material base or reliable food suppliers, so the safety of raw materials is difficult to guarantee.
3, a single product category, monotonous flavor.
4, insufficient advertising, customer awareness is not high.
5, the lack of DIY products, customer participation is not high, it is difficult to adapt to the DIY hot market
6, the lack of specialty products.
(B) Our advantages
1, warm atmosphere of the store decoration, bright windows and windows, so that customers feel natural and warm, the walls are wallpaper and DIY stickers, so it is both clean and interesting, both in terms of decoration and service, we can make customers feel at home.
2, we intend to target the more important raw materials, and cooperation with people to ensure the safety of ingredients and channel supply.
3, with the cooperation of scientific research institutions and many units, we can develop flavors many different single products to meet the needs of different customers, and launch their own unique main products.
4, with various local organizations and units to cooperate, DIY activities, so that customers can do it themselves, involved in the process of making bread and snacks, not only to promote their own, but also to let customers feel happy, enhance brand awareness.
(C) DIY
Couples: **** the sweetness of the same production, to share the joy together.
Family: cultivate children's hands-on ability, **** with the fun of making, and promote emotional communication between families.
Housewives: kill free time, learn production skills, the joy of making their own cakes, the appearance of desserts, taste of the higher requirements, the curiosity of the DIY characteristics of the service.
Other: Handmade cakes to send people to express their feelings.
V. Marketing Strategy
1, price strategy: the cost of the product measurement, reasonable pricing.
2, product strategy: push the envelope, according to the needs of different consumers, to develop products such as low-fat bread, nutritious bread, low-sugar bread, etc., to meet the needs of different tastes and different groups of consumers.
3, packaging strategy: a fresh style, giving buyers a good buying experience.
4, promotional strategy: holiday store celebrations and other promotional activities to improve the store's visibility and reputation.
5, takeaway strategy: free delivery within 3 kilometers, while working with units or organizations to develop resellers.
6, membership strategy: open the membership card system, members have discounts, give members a little discount will make customers feel sweet, increase the purchase rate, increase brand awareness.
Six, the store features
DIY, for the family to bring a novel way of entertainment and recreation, for couples to provide a warm and romantic environment, improve the taste of life.
DIY service process:
Customers need to make an appointment in advance, on the agreed date to the store DIY area, guided by a clerk, the customer according to their own needs to choose the shape and size of the cake embryo, and then do it yourself, choose the butter cream or fruits and other raw materials, to play their own imagination, according to their own needs to make the cake look like, and then packaged in the store to take away. This is to meet the customer's gift form, the main thing is to express the heart, two birds with one stone.
Seven, investment and income analysis
Funding requirements:
1, store rent: 30,000 / year (30 square meters) xx center near the elementary school.
2, decoration: 10,000.
3, equipment: 20,000.
4, documents and licenses: about 2000.
5, wages: 1 store manager 30,000 per year; 3 shopkeepers **** 60,000 per year, totaling 90,000 / year.
Renovation and equipment, etc. is a one-time investment, so it is not included in the annual cost, a rough estimate of the annual fixed costs in the 12 million or so.
Revenue analysis:
Average daily sales of about 500, monthly sales of 30,000, annual sales of 18 million.
(The above data is historical data, due to time, geography and other factors affecting the slight deviation)
Eight, risk and precautionary measures
Risks:
1, the competitors have been open for many years, and there is a certain fixed consumer base.
2, cakes and other products are high-calorie, and today's weight loss when the aesthetic concept of women in conflict.
3, although the development of the economy so that people have a greater demand for bread, but other food products are also constantly developing, the popular choice of more room.
4, the new store just opened, brand awareness is not high.
Precautionary measures:
1, for the competitors, I believe that the store with reasonable prices and better quality service, will be able to win the favor of consumers, coupled with the support of our activities, enough to win more customers patronize.
2, for women who love beauty, we have developed and launched a low-fat bread and other products; for customers who want to be healthy, we have developed and launched a nutritional bread; for the elderly, we have developed and launched a low-sugar bread. For different customer groups, we have developed and launched a number of single product, try to meet the needs of different consumers.
3, although people buy more and more food choices, but the importance of bread is still the same, and we have developed a functional food such as breakfast bread and afternoon tea meals, as much as possible, so that our bread and desserts into people's daily lives, into an indispensable part of the people.
4, the new store opening preparations such as DIY cake contest; DIY chocolate puzzle; new store opening promotions, etc., I believe that with the increase in activities to increase the influence of our brand.
diy cake store business plan sample 2020 (3)I. Market Analysis
Fresh food is the modern people's favorite, open a sweet cake store, the investment is not high, easy to operate, covers an area of small, is very suitable for small business operators. As long as your cakes and desserts taste fresh and unique, and the price can be trusted by all the people's reputation, it is easy to attract consumers from all walks of life. So open a cake store, how much investment and pay attention to what?
In the process of cake consumption, customers will have a "preconceived" psychology. If after the first purchase, feel that the cake store products are good, will identify this. Therefore, for the newly opened cake store, it is necessary to retain customers. Pay special attention to the fact that nowadays people are pursuing health and do not like high-calorie food. Therefore, to create a healthy cake concept will increase the attraction to customers, we can indicate the ingredients, production date and health benefits on each cake or bread.
Second, equipment investment
The simulation is based on a small store of about 10 square meters. Start-up assets need about 95,000 yuan.
1, rent 5,000 yuan
2, front decoration of about 2,000 yuan (including store decoration and light boxes)
3, shelves and selling platforms invested about 1,500 yuan
4, employees (2) uniform clothing needs 500 yuan
5, machinery and equipment, the largest investment: 80,000 yuan (including the production of a full set of cake utensils)
Third, the first purchase money
1, flour, cream and other raw materials, about 6000 yuan.
2, equipment purchase process, pay special attention to the quality, because it is a long time to use. Cake production methods can be purchased CD-ROM self-taught, which can save a lot of cost fees. Currently on the market, "a full set of cake production teaching CD-ROM" general 17 disks containing 70 items of technology *** 200 yuan / set.
Four, Je benefit estimates
1, monthly sales (average): 21,000 yuan according to the assessment of the relevant insiders, so the operation of a small cake store on the right track, monthly sales of up to 21,000 yuan.
2, the monthly expenditure: 14,033 yuan rent: the best site in the denser neighborhoods, community streets, and near the children's lot (such as kindergartens or playgrounds nearby), about 5,000 yuan.
3, the cost of goods: about 30%, about 5,000 yuan staff wages: 10 square meters of small stores need to cake master 1, 1 waiter, wages *** count 2000 yuan.
4, utilities and other miscellaneous expenses: 700 yuan equipment depreciation: calculated on the basis of 5 years, 1,333 yuan per month
5, the monthly profit: 6,967 yuan or so according to this estimate, a year or so to recover the investment.
diy cake store business plan model 2020 (4)First, the background of the project
With the continuous improvement of the national standard of living, the pace of life continues to accelerate, the public tends to like the street to buy mature food, bread is not only convenient, the bakery in the dietary habits of compatible with the combination of Chinese and Western, so it is more welcomed by the public, whether it comes to the super or the pace of life continues to accelerate. The public's welcome, whether it comes to the super or stroll to the pedestrian street, or the streets and alleys, residential areas and farmers' markets, can feel the wind blowing bursts of irresistible baking flavor.
Bakery because of its convenience and freshness and welcomed by many people, in recent years, in all large, medium and small cities are also springing up more and more open, has become a beautiful landscape of the city. The number of bakeries in the rising at the same time, the quality of some bakeries become unable to guarantee that the first purpose of the bakery is good quality and freshness, to ensure that the bread is fresh, the flavor as much as possible to meet the public taste.
Second, the feasibility of analysis
1, disadvantage
The surrounding areas, residential districts, city centers and other busy areas have been several bakeries, and the trend of branding, chain, has a strong competitive edge.
It is in the early stages, the bread production process is not exquisite enough, financial problems, can not carry out large-scale publicity.
Store manager marketing and management capabilities (I am a student, in this regard may be lacking)
2, the advantages
I belong to the students, in terms of student preferences can greatly meet the requirements of the majority of students?
Can have a more stable source of customers in a certain period of time
Use the after-school time to personally understand the type of bread and pastries that customers like, the flow of customers, the one-time purchasing power of the customer, the main customer classification (women/students, age group).
Third, sales time, promotional tools, services, etc.
Time: Bakery business hours from 6:00 a.m. to 12:00 p.m.; sales staff generally have 1-2, the master of a person, divided into morning and evening shifts, the baker needs to be in the morning and afternoon to do two batches of bread, in order to ensure that the bread is fresh.
Promotional tools: the opening of the new store, you can attract a group of customers at a lower price first (about 80% off the original price)
For a one-time more than a certain amount of customers, you can permanently discount 15% (membership system), you can carry out bundled sales, will be the different kinds of sales together.
Service: try to do guests first, try to meet the requirements of the guests, listen to guests to improve the service
Fourth, the purpose of the store, the goal, etc.
We provide consumers with fresh, tasty bread, the color and flavor is the customer to choose the bakery is a crucial factor, we will be We will be "freshly baked" and "whether the flavor is delicious" on the first two, the taste of the good and bad directly determine the number of future customers.
Hygiene is also an important consideration for consumers to make purchases, the taste of the attraction of "repeat business" is critical, and hygiene is a prerequisite for good hygiene to make guests feel comfortable, to improve the positive evaluation of the store.
My goal is to be able to, during my school years, earn back my money and have a good reputation, a stable customer base, of which a certain percentage of repeat customers.
Fifth, the business environment and customer analysis
1, store address
Bakery location is very important, there is a good location, the bakery on the success of half.
Unlike some stores, not all downtown areas are suitable for bakeries. Downtown customers go there more to buy clothing and other goods, rarely choose to eat there, sometimes walking tired to find a place to drink some water, and take a break. Consumers will be close to the place of choice to buy, so it is generally recognized that the ideal bakery should be opened in a large residential area of the entrance and exit, near the food market, public **** next to the bus station and so on, but also have a certain spending power of the group.
According to the custom, people are generally close to the choice of bakery dining, and rarely run to the farther side of the bakery to go, so the ideal bakery should be opened in a large residential area of the entrance and exit, near the food market, public **** next to the bus station and so on, in short, in the living atmosphere of the place.
2, customer consumption behavior analysis:
The eating habits of the target consumer group: the target consumer group for the groups with a certain spending power, mainly women, students and children; her (his) habits are, the pastry as an early morning or late-night snacks, snacks during the week, birthday cake and so on.
Currently popular products: egg tarts, pineapple buns, art cakes, iced moon cakes and so on.
Consumer characteristics:
Color and flavor is the customer's choice of bakery is the most important factor, whether the "freshly baked" and "whether the taste is delicious" on the first, second, and the price of packaging is not too important;
Taste and hygiene are also important considerations when consumers make purchases, hygiene is a prerequisite, while the taste is essential to attracting "repeat business";
Convenience; in the taste and hygiene and not much difference in the situation, consumers will be close to the place of choice to buy; therefore, the ideal bakery should be open In the entrance and exit of a large residential area, near the food market, public **** bus station and other places, in short, to be in a strong sense of life;
respect for well-known brands; more than 60% of the people to buy bread and pastries preferred the well-known chain of bakeries, while the department store bakery counters, supermarkets and warehouses malls do not have a large market share, and it is difficult to occupy a total of more than 30% of the market;
Fussy about hygiene; the hygiene of stores and sales staff is a common dissatisfaction of consumers;
Curious and affordable; many varieties of colors and product specials will always be the attraction of consumers.
Factors affecting the purchase: freshness (shelf life), taste, location, brand, health, promotions, price, etc. for the decreasing order of important factors.
Six, the capital budget
General in the case of the rent does not count, a question of 30 ~ 50 square meters of the store need about 50,000 yuan of capital.
Including:
Equipment inputs such as ovens, baking boxes, refrigerators, large and small mixers, operating tables, etc. about 10,000 yuan (equipment to the second-hand goods are mainly). Work tool input such as baking pan, various molds, knives need about 2 thousand yuan. Shelves, display cabinets about 5,000 yuan; the rest of the raw materials, do business license working capital, etc. about 10,000 yuan. Working capital (at least 30% of the total investment in rent (recommended forecast monthly turnover of 8% to 17%), store type (depending on the nature of the business), the lease period (generally the best for 3 years to 10 years), decoration + space line design (according to the budget, product categories and store style). strong> VII, notes
A bakery is a customer loyalty is very high industry. So, you have to ensure the quality of the output from the moment you open.
Second, now the state regulation of the food industry is getting tighter and tighter, there is news that the bakery installed people to implement the QS system, when you open the store if you can not meet the QS requirements on the area, etc., will be forced to close. However, I personally estimate that this to be implemented is not a short-term can be realized (temporarily omitted).
Third, the taste and hygiene is also an important consideration for consumers to make purchases, hygiene is a prerequisite, and taste to attract "repeat business" is critical
Fourth, the factors affecting the purchase of: fresh (shelf life), taste, location, brand, health, promotions, price, etc. as important! Factors in decreasing order.
V. Evaluation of daily production capacity: how much can be produced in a day, can do several products.