1. kazuo inamori Management Article 1: Enterprises should set lofty and lofty goals. This actually refers to the strategic vision or mission, and it is the definition of the long-term goal and scope of the enterprise.

2. kazuo inamori Management Article 2: Enterprises should set specific goals. This is the strategic target system of the enterprise. The strategy is not imaginary. It should be able to decompose the target, which is specific to every department,

every post and everyone, and can be truly implemented.

3. kazuo inamori Management Article 3: Entrepreneurs should have a strong desire to pursue their goals. This is also a spiritual description of corporate vision's mission, which is the root of corporate culture.

4. Article 4 of kazuo inamori Management: No less than anyone's efforts should be made. Here is the choice of competitors and benchmarks at the strategic level, and the concretization of excellent standards and values at the cultural level.

5. Article 5 of kazuo inamori Management: Efforts should be made to expand sales and reduce expenses. This is an exposition of the basic profit rules of enterprises, what to sell, where the costs and expenses are generated, and where the profits are generated. It is necessary to calculate the accounts of enterprise operations and make financial statements and statistics.

6. kazuo inamori Operation Article 6: Pricing determines operation. This is the choice of enterprise's competitive strategy. Pricing not only determines the price, but also determines who the customer is, who to compete with, how to serve the customer and what standard service to provide.

7. Article 7 of kazuo inamori Management: Have a strong will. The management of enterprises is not at a static point, but continuous. In the course of operation, we should constantly pursue high goals, not be complacent with the status quo, but be able to challenge high goals in order to survive, which is also the need of modern enterprise competition.

8. Article 8 of kazuo inamori Management: Keep a strong fighting spirit. Entrepreneurs have leadership, they should maintain their fighting spirit, but also be able to inspire and provoke the fighting spirit of the team and form a team atmosphere.

9. Article 9 of kazuo inamori Management: Have the courage to face and deal with problems. In the course of business operation, there will always be various challenges, which may be the threat of the underworld,

unfair competition of opponents, and challenges to the system, etc. All these require us to adhere to the basic principles of enterprise management, manage according to the system and operate according to law,

which requires entrepreneurs to adhere to the principles.

11. Article 11 of kazuo inamori Management: Keep innovating. This is consistent with the strategic innovation and management innovation of modern enterprises.

11. Article 11 of kazuo inamori Management: Treat people with integrity and benevolence. What we are talking about here is actually corporate culture and brand. When dealing with relevant stakeholders, such as shareholders, partners, customers, employees, communities and competitors, we should be able to fully consider certain criteria to form a benign corporate culture internally and a good brand externally.

12, 1318268936 Article 12 of kazuo inamori Management: Be optimistic when facing failures and difficulties. In the face of difficulties and threats, actively deal with them and unite as one, such as dealing with public relations crisis,