At present, the automobile industry suffers from two difficulties. On the one hand, some best-selling models cannot be produced due to insufficient supply of spare parts, and manufacturers are forced to cancel some orders; On the other hand, in February, the sales of 4S stores fell off a cliff, and all kinds of cloud sales methods could not bring orders, so the inventory soared. On March 2, china automobile dealers association released the inventory report of China's automobile dealers in February 2121, and the data showed that the early warning index of dealer inventory reached a new high in February, reaching 81.2%. These two problems are great suffering for automobile manufacturers.

At present, local governments are taking actions to boost automobile consumption and relieve pressure on the automobile industry. Guangdong province is the most active in this respect. Some time ago, Foshan City has made it clear that it encourages the national six standards to discharge automobile consumption and gives subsidies ranging from 2111 to 5111 yuan per vehicle. On March 3rd, Guangzhou also issued "Several Measures for Guangzhou to Win the COVID-19 Epidemic Prevention and Control War and Strive to Achieve the Goals and Tasks of the Annual Economic and Social Development", which mentioned some measures to boost automobile consumption: 1) From March 2121 to the end of February, individual consumers will be given a subsidy of up to RMB 1,111 yuan for purchasing new energy vehicles, and at the same time, a subsidy of RMB 3,111 yuan will be given for replacing used cars. 2) Accelerate the implementation of the quota of 11,111 new medium and small passenger cars specified in June 2119.

stimulated by this policy, Guangzhou Automobile Group, Beiqi Blue Valley, BYD and other auto stocks collectively rose at midday. It can be seen that everyone has strong confidence in car consumption this year.

In fact, although the automobile industry, like other fields, has suffered from a sharp decline in business volume recently, the current "dark before dawn" epidemic has made people deeply feel the benefits of owning a private car.

Some time ago, the topic "Your new goal of ending the epidemic" in Zhihu caused a heated discussion among netizens. In this topic of more than 231 million discussions, many consumers have expressed their determination to buy a car. "When the epidemic is over, I will learn a driver's license and buy a car. When I see someone sick and can't go to the hospital because the taxi is out of service, I feel suffocated." This explains why people want to buy a car.

Therefore, although the auto market is difficult at present, car companies also have expectations for future recovery. Chairman of GAC publicly stated that the automobile industry is different from catering and other service industries, and the epidemic situation is more likely to delay demand. Automobile is a rigid demand, which has a certain impact in the short term, but the overall situation is good.

to put it another way, the demand for car purchases suppressed during the epidemic will break out in the second quarter.

according to previous years' experience, the government's various boosting policies will become catalysts and help the market to set off a car buying climax. At present, the policy still has a lot of potential. Some time ago, on February 21th, when the Ministry of Commerce held a press conference, it also mentioned that the Ministry of Commerce was working with relevant departments to study and introduce policies and measures to further stabilize automobile consumption and reduce the impact of the epidemic on automobile consumption. At the same time, all localities are encouraged to introduce measures to promote the consumption of new energy vehicles, increase the restrictions on the purchase of traditional vehicles and carry out trade-in of vehicles according to changes in the situation, so as to promote automobile consumption.

big coffee comment:

This year's Spring Festival is in October. Due to the long holiday time, the turnover in that month was discounted. The epidemic has greatly affected the turnover in February and March, so if the auto market wants to recover in the next nine months of this year, it has to rely on policies to add fuel to the fire.

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.