If a physical store wants to establish the reason why customers have to spend, it is necessary to study lock-in marketing, which is to solve the problem that customers repeat * *, and the dispute in the Internet age is actually the dispute between the entrance and the user. Therefore, our entity enterprises should find ways to lock in customers, sell more products to them, and at the same time sell services and other lifestyles. The best way is to lock in the benefits, that is, lock in the credit card mode of marketing.
There are three forms of card charging mode: time card, with time as the unit, and the most common ones are annual card, monthly card and season card. For example, gyms and swimming pools sell annual cards, semi-annual cards, season cards and monthly cards for unlimited time. The second form is: credit card, which is commonly used by catering enterprises. For example, if I save 1000, I can spend within the consumption range of 1000. No matter how long it takes in a month, it is quota-oriented, so it is not a term, but a quota. The third form is: frequency card, which is most commonly used in general beauty salons. For example, washing 50 yuan once and washing 10 times may only get 300 yuan, which is equivalent to washing 30 yuan once. The number of times it is sold is not limited, but limited.