Li Jiaqi, Victoria and other excellent anchors have accumulated their fame bit by bit. They are also looking for excellent commodity suppliers in advance, persuading them to entrust their products to their live broadcast platform and then sell them to consumers. Consumers think the product is really good, increase their goodwill towards the anchor, and pay attention to the anchor next time. This is a process of mutual trust, not to say that they are born with such good luck and persuasion. If the products sold to consumers are of poor quality, both the anchor and the supplier will be punished accordingly.
So it depends on whether the online celebrities have any goods. Commodities? Don't worry. A good product and a popular anchor will undoubtedly add wings to the tiger and form a win-win situation. Although many goods can't be sold without good marketing methods, this is not a long-term solution. Once repeated marketing methods make consumers feel cheated, they feel that what they buy is not as good as what they say in marketing. Then they will gradually lose confidence in the enterprise. Therefore, it is one thing for online celebrities to bring goods, but whether online celebrity is not popular or not is another matter.
If merchants really want to make a fortune by bringing goods from online celebrity, they should also evaluate whether their goods have that kind of hot life. If you want to make up for it with a defective product, then consumers can only say sorry and never see you again. Network celebrities, reliable, personally evaluate products through their own teams and sell excellent products to the public, thus gaining a reliable reputation.