Only when the management of franchise stores is profitable can the overall management level be reflected. How to improve the single-store sales of franchise stores is the focus topic of the whole clothing industry. The manager is the soul and leader of a store. The manager's working ability and leadership ability directly affect the performance of the whole store. In order to grasp the management of the store manager, whether it is an enterprise that produces clothing or a shopping mall that sells clothing, the understanding of the store manager is very clear-the store manager is the manager of a store. \x1d\ \x1d\ There are many store managers who understand their roles in this way: a store is like a home, and the store manager is the parent of this family. Parents should worry about all the problems in this family, such as personnel, goods, hygiene and display? Every aspect should be taken care of, and if any small detail is not taken into account, it may have a bad influence on the work. \x1d\ \x1d\ More enterprises hope that the store manager is an excellent director. The storefront is a performance stage, and the hardware facilities in the storefront are scenery and props, and the company's changing goods throughout the year constitute the material of the story. The store manager should organize these materials into attractive stories and tell them to every guest who patronizes. Whether the story is told well or not depends on the organization, planning, arrangement and drive of the manager. \x1d\ \x1d\ Either way, it shows a point, that is, the manager is the leader of a store, the link of corporate culture information transmission, and the executor and concrete operator of the company's sales policy; It is the spokesperson of enterprise products and the core of the store. \ x1d \ x1d \ Therefore, the store manager needs to comprehensively and scientifically analyze the operation of the store from the standpoint of the operator and fully implement the company's business policy. Implement the company's brand strategy and give full play to the functions of the store manager. \ x1d \ x1d \ As the store manager, his/her job responsibilities should mainly include \x1d\ 1. Understand the brand's management policy and implement the sales strategy according to the brand's characteristics and style. \x1d\ 2. Abide by the regulations of the company, carry out the instructions of the superior and complete the tasks assigned by the company. \x1d\ 3. Responsible for managing the daily work of the counter, supervising and evaluating the performance of the shopping guide, reflecting the employee dynamics in time, and training the shopping guide. \x1d\ 4. Be responsible for the accuracy of inventory, account book making and commodity handover. \x1d\ 5. Be responsible for the replenishment and display of goods in the store. \x1d\ 6. Assist the supervisor to handle and improve the operation of the counter. \x1d\ 7. Assist the supervisor to communicate and coordinate with the store. \x1d\ 8. Provide the public relations promotion activities of the surrounding brands in the mall regularly as required. \x1d\ 9. Understand the sales situation of the surrounding brands, register and provide the daily in-store passenger flow information. \x1d\ 11. Stimulate the enthusiasm of shopping guide and adjust the shopping atmosphere in the freight yard. \ x1d \ x1d \ As a store manager, she can't be positioned as a promoter or foreman. Her mentality is the boss. How to cultivate this mentality has a lot to do with the company's culture and system. This is the art of management. As a responsible store manager, we should pay attention to the daily work details. \ x1d \ x1d \ storefront operation is usually divided into three periods. Before business, in addition to turning on electrical appliances and lighting equipment, leading the clerk to clean the storefront, there is also a morning meeting, which mainly includes the announcement and communication of company policies and business activities of the day; Analysis of business situation the day before yesterday and review of work performance; Train new employees and exchange successful sales skills; Stimulate work enthusiasm and boost staff morale. In addition, it is necessary to order goods, and the specialty store should count the petty cash and check the business report of the previous day and send it to the company. \x1d\ \x1d\ In the course of business, the store manager should pay attention to the following work: check the assistant gfd, arrange the work clothes and wear the work badge; Supervise the cashier operation and grasp the sales situation; Control the electrical appliances and speaker equipment in the store (specialty store); Prepare wrapping paper and packaging bags for use at any time; Maintain the cleanliness of the store, warehouse and fitting room; Change the window, model display and commodity display in time; Pay attention to suspicious personnel to prevent the loss of goods and accidents; Actively assist customers to solve problems in the consumption process in time; Collect market information and do a good job in sales analysis; Organize the company's official documents and notices, and do a good job in the preparation before the promotion and the finishing work after the end. \x1d\ \x1d\ After business, check the accounts, fill in the business report of the day, check and properly keep the business funds, and keep the reserve fund. Also check whether the electrical equipment is turned off. Put an end to fire hazards, and the store should check whether the doors and windows are closed and whether there are other people in the store. \ x1d \ x1d \ goods, the store manager has the right to put forward opinions and suggestions on the company's distribution, and has the right to reject goods with quality problems. \x1d\ \x1d\ In terms of personnel, the store manager has the right to participate in the recruitment and primary selection of sales personnel; Have the right to reward and punish employees; Have the right to dismiss employees who do not meet the company's requirements or perform badly; Have the right to put forward opinions on transfer, promotion, demotion and dismissal according to employees' performance; Have the right to inspect and evaluate the daily performance of employees; Have the right to rule on emergencies in the store; It has the right to decide on the allocation of goods in the store. Clothing stores attract customers with luxurious decoration, which is a project that many merchants do not hesitate to spend a lot of money to build.