Shanghai Ringmao iApm, named after the year of the founding of the GUCCI brand, the world's first full-service restaurant (World's first full-service restaurant by GUCCI) - 1921 GUCCI began to Trial opening.

For two months, all kinds of introductions and rumors about 1921 GUCCI have been circulating in the high-end life circle of Magic City. And some people are confused: doesn't GUCCI already have a restaurant?

That's why FASHIONDES wants to take you on a journey to find out: what exactly is 1921 GUCCI, and why is it the only one that can claim to be the first restaurant in GUCCI's history?

GUCCI's first foray into the restaurant industry was about 10 years ago, in 2006, in order to tie in with the GUCCI Museum in Florence, Italy, the first floor of the special open-air cafe, called GUCCI CAFF? E RISTORANTE, at that time, there were fans of the coffee and desserts introduced by his family raved about.

Then, GUCCI's catering business expanded to Asia with the opening of GUCCI CAF? Ginza in the GUCCI TOWER IN GINZA in Tokyo, Japan, where the main business was not only coffee, but also began to provide simple meals for fashionable office workers.

The 1921 GUCCI in Shanghai is not the same, it is the first formal restaurant of the GUCCI brand in the world, different from the previous GUCCI CAF? which is mainly to create an atmosphere, providing a solid Western-style fine dining.

In addition to the difference in the main business, the overall style of 1921 GUCCI is also completely different from GUCCI CAF?

GUCCI MUSEO CAFE

Located in the main square of Florence, GUCCI MUSEO CAF?as part of the GUCCI Museum, along with the surrounding bookstore, gift store and cinema, creates a composite experiential space full of historical perspective and culture, with Italian specialties such as seafood and ham as their indispensable delicacies.

The GUCCI CAF?at Hyundai Department Store in Seoul, South Korea, on the other hand, is operated as a flash store of limited duration, highlighting the young and lively Korean style, which is very modern.

Two months after its opening, 1921 GUCCI is still continuing to improve its services and develop its catering business. GUCCI has successfully conveyed the concept of "we don't just sell luxury goods, we also sell life" to us. For fashionistas, this is one more reason to go to Shanghai instead of Milan.