In China, people love coffee more and more, and the ensuing "coffee culture" fills every moment of life. Whether at home, or in the office, or a variety of social occasions, people are sipping coffee, which is gradually linked to fashion, modern life, and coffee houses naturally become a good place for people to relax, talk, listen to music, rest. Coffee has also gradually developed into a culture. Whether it is freshly ground coffee beans or just brewed hot coffee, it exudes a rich aroma that is intoxicating. There is a famous coffee saying: I'm not at home, I'm in a coffee shop; I'm not in a coffee shop, I'm on my way to a coffee shop! Why do many people leave their coffee at home without drinking it, and deliberately run to the cafe? I think it's because drinking coffee is no longer just drinking coffee, it's a culture, a way of leisure. People in many parts of the world are understanding and interpreting their own coffee culture in their different ways, and coffee is becoming the latest indicator to assess the modernization and fashionability of a city. Most cafes are either seated on the ground floor of a high-class office building or waiting silently in a corner of a luxury commercial building. Cafes have been commercialized by the middle class as "meeting" places. The coffee market has been growing rapidly in China through the country's rapid economic development, with a wide variety of coffee retailers emerging in China, from major international chains to many small cafes. Opening a coffee shop is becoming a great way to tap into business opportunities.

The first thing you have to consider is the cost, then whether there is any stability in the clientele, and finally the revenue.

In the form of business is best to diversify, do not seek class, seek affordable, affordable to the guests, thin margins. First of all, the supply of simple breakfast, lunch, needless to say, in the marketing ideas to open up some of the counter-usual operators of the idea of capital preservation and turn, the first loss and then earn it, more practical, word of mouth is very important because of space constraints, so even if you are not a Christian, but also to all customers as God as ah!

Opening a pure coffee house is not enough to attract guests, but also must be the theme of drinks, with a variety of snacks, so for the employment of staff to focus on. Open a food and drink store is different from opening a small store, manage the store at the same time also have to manage people. For the selection of staff, mainly chef to be strict, the chef's good or bad, will directly affect the store's signature, whether there are repeat customers, depends on the chef's kung fu is to the home. And for the production of coffee and make a variety of drinks for the staff, the requirements are relatively not so strict, to hire enlightened, will mix the staff will also be able to.

The most important thing to do is to manage the operation of the whole store from the macro level.

To have a sense of home, very cozy, to have style, very romantic, the price should be moderate, very affordable!

Alliance brand store

As far as the market is concerned, the coffee leisure belongs to the emerging catering industry, with the change of people's consumption concepts and the demand for business activities, the cafe is becoming more and more popular, so the market outlook is favorable.

Wealthy business people pointed out that the capital strength is relatively strong, but not very familiar with the market investors, should mainly consider the long-term return on investment. Therefore, although the investment cost of opening their own stores may be lower, but both the need to manage the store and do marketing, promotion, research and development and management system, etc., may be divided and unable to do a good job. In contrast, joining a branded store is a good choice.

Beijing Shangdao Catering Co., Ltd. marketing manager Xiao Yu has many years of experience in the market, she suggests choosing a brand with a certain degree of market awareness and reputation as the basis of the market. The reason is that the rise of the cafe in the country is not long, the market is still in the development period, join can reduce the risk of failure.

Shaw Yu analyzed that this is mainly due to basically accept the headquarters of the franchise can be copied to the franchise business model, as long as the follow to do on the line. And brand franchises have a higher visibility than independent stores, it is easier to attract customers.

Industry insiders also pointed out that the coffee shop by the headquarters of the franchise to provide logistics, commodities and first-hand market information, the investor is only responsible for store operations and store management, the advantages are obvious. The reporter learned that at present in Beijing's franchise coffee shops are mainly on the island of coffee, West Island, Lin Baojianni and other brands.

It is advisable to choose the popularity of commercial buildings, office buildings corner store

Investment in coffee shop has a certain risk, business characteristics and business strategy is certainly important, but the site selection and store decoration is also to the key.

Shaw said the success of the coffee franchise is 70 percent dependent on the accuracy of site selection. Because Beijing prohibits the opening of restaurants in residential buildings, so generally should try to be in the city, towns and cities, the junction of old and new districts, commercial streets, and although not busy, but does have the potential for development of the lot. The best results are achieved by choosing street-level commercial buildings and office buildings where the shopping and consumption population is concentrated. In addition, some of the large emerging neighborhoods near the shopping district of the commercial street, is also suitable for opening a coffee shop.

Coffee stores generally require very convenient transportation, preferably at intersections, "L" side (i.e., right-angled corners) or "M" side (round or oval corners). In addition, in order to effectively attract customers, the store is generally best to choose the first floor, if you choose the second floor must have independent access.

Shaw also reminded investors that the coffee shop's occupancy rate, table turnover, and factors such as climate and festivals have a large impact on revenue. Special attention should be paid to the fact that most people still do not have the habit of drinking coffee, while the coffee shop consumption is relatively high, mainly for the higher income white-collar class, is a "narrow" consumption, so should pay attention to the store's decorative style and cultural atmosphere, pay attention to capture the consumer's psychology.

Cost estimates

300 square meters of coffee shop start-up capital of about 800,000 yuan. On the island coffee, for example, to open a standard 300-400 square meters of coffee shop, start-up capital of about 800,000-1 million yuan.

Specifically, it includes: 4 years ****200,000 yuan franchise fee, 50,000 yuan deposit, standard 1200 yuan/square meter renovation fee (by the engineering department of the island is responsible for guiding the renovation), equipment costs 80,000-100,000 yuan (including kitchen facilities such as coffee machines, grinders, water treatment equipment, sound, air conditioning, cash register system and other fixed assets and facilities), furniture 60,000-100,000 million to 100,000 yuan (such as bar, sofa, tables and chairs, etc.), outdoor advertising 30,000 to 50,000 yuan. In addition, it is also necessary to set aside part of the working capital to maintain the operation of the store.