1. Haidilao has to say that it started with service. It has nothing to do with taste: under the premise that the taste of the hot pot industry is localized and the audience is fixed, the so-called food in the catering industry should be given a comprehensive score. For example, the environment is average, the service is average, and the cost performance is high. Obviously, the success of Haidilao in the catering industry depends entirely on service.
2. How to attract business has always been a big problem in the entrepreneurial world. The key words of catering industry are: characteristics, taste and service. Basic skills are the foundation of catering staff. In terms of taste, with the popularity of food additives, the tastes of chain enterprises tend to be unified, and the details may be adjusted to cater to the tastes of local people. But these materials are mainly used for. Therefore, it takes some time to break through the taste: even if you get the formula, it will be the same.
3. In terms of functions and services, enterprises prefer functions, which is a low-cost and controversial element. Service is an integral part of customer psychology and social atmosphere. Compared with service, features only need good ideas and good marketing. Even if creativity and marketing don't work, there won't be too much intervention in the handling of follow-up problems. In addition, these characteristics can be easily changed. If one of them cannot be changed, it will not affect the existing operating system. This is the main reason why enterprises are keen on functions.
4. Finally, service. If the taste is wrong, you can adjust it. If the function has no selling point, it can be replaced. However, service needs people's hearts, which is called unpredictability. Taste and characteristics affect the external environment, but the change of service is two-way: how many services do you think are good? The worst result may be that customers don't buy yours? Okay？ Service, but feel that excessive service is a burden. This problem is mainly because people need private space when eating. However, service is also a tough bone, and few enterprises dare to innovate. Haidilao is aiming at this gap and has become a well-known catering brand in China.
The good service of Haidilao also plays a role in screening customers. Generally speaking, customers with higher service requirements pay more attention to whether they are valued or not than dishes. This kind of people have certain requirements for the quality of life, and the sensitivity to numbers in consumption is lower than that to dishes and characteristics; They pay attention to face and dining table, and are more restrained in disputes. This is the quality customers that the final industry needs: no noise, stable people and more money.