In the fierce market competition, telemarketing, as a marketing model that can help enterprises get more profits, is being adopted by many enterprises more and more, and has far-reaching influence on social development. The following is my collection of invitation skills and common words for everyone, welcome to learn from them.

1. Call time, whether it is short or not

Call time should be flexibly controlled according to the content of the call, but the principle is that it can be short and never long! Because the call time is too long, there will be more topics and emotions between customers and telemarketers, which is beneficial to inviting customers to the store, but it will have a negative impact on the smooth transaction of salesmen's orders.

2. Can the content of the call be less or less?

You can solve the customer's problem in one sentence, but never in two. He who talks too much will lose? . Talking more makes it easier to have more topics; Too many topics are easy to be mixed; If the content is mixed, it will be easy to lose the focus of the conversation and be easily guided by customers. Even if the customer agrees with every sentence and answer, and solves the customer's problems, it is easy to reduce the customer's desire to come to the store!

3. what should a telemarketer have to invite customers to the store? See the needle? Decisive professional sensitivity, if you can invite customers to the store now, never put it tomorrow, let alone later. You can try to invite customers to the store in this sentence and never wait for the next sentence!

for example, when customers ask about the color of furniture, the location of dealers, the objections to furniture problems, the staging procedures, the differences between new and old models, the deadline of activities, etc., it is an opportunity to try to invite customers to the store.

4. Throughout the call, you can be confident and not dull

A lot of practical experience shows that, firstly, packaging all kinds of information transmitted to customers can improve customers' desire to go to the store; Second, the confidence of telemarketers can bring customers greater desire to go to the store.

For example, smile confidently and laugh loudly.

When transmitting activity information: (marketing psychology) social identity+shortage+interest induction+popularity+deadline, etc.

when delivering the information of coming to the store: don't worry, our store is the largest five-star honor flagship store in China?

5. The reason for the invitation ranks first, and the products can't serve

No matter what questions customers ask on the phone, they should first transfer to the products (product types, advantages and highlights of furniture, regular and fixed-point maintenance, etc.), even if the company or team has better services, don't mention them! Because now customers are invited to the store on the grounds of knowing and feeling the products, it is possible for customers to talk to the salesperson about the products after they arrive at the store.

6. The second reason for inviting customers is that they can serve but not be active

When inviting customers to the store, if they can feel and experience any related services of the company or the team, don't mention the related promotional activities of the company! The reason is simple. What you talk to customers determines what customers will pay attention to when they come to the store.

for example, 41-minute professional reception service, 9: 11 service, door-to-door pick-up service, member service, 1-minute reception service and extended warranty service can all be delivered to customers.

Of course, the above telephone invitation methods are commonly used. Sometimes they are very effective, and sometimes they are not. Telemarketing has become increasingly difficult. Telemarketing has already tested the patience and endurance of the receiver, and it is difficult to build trust in a short time, let alone achieve sales orders over the phone.

common words of invitation

When making a telephone invitation, you will often encounter various rejections from customers. So how to deal with the customer's rejection?

I don't need it now. I'll contact you when I need it.

dialogue

speech 1,? Manager, maybe you don't have much intention to buy at present, but if you can try this business, it will certainly be of great benefit to you! I think it is necessary for you to know the situation, and I am happy to help you understand it.

Hua Shu 2? Manager, I look forward to your call. However, isn't it very beneficial for you to know the market conditions and products in advance for your future purchase of products? Maybe you don't know, many changes have taken place in our products. (Make a brief introduction according to your own product) You only need to spend a short time to let me give you an introduction, which will definitely do you no harm.

Hua Shu 3, you mean you will need it in the future, right? Since we need it in the future, we can take this opportunity to get to know it now, as a way to pave the way for the future, don't you think?

Speech 4, you don't need our products, is it because you already have a partner, or is it because of other reasons? If it is for other reasons, what makes you not want to know? (Listen to the customer, analyze the unnecessary reasons, and make specific coping strategies according to the situation. )

instructions for words

1. When the other party says that there is no need or need to contact again at present, whether it is out of the real situation or intentional evasion, the salesperson should show trust, first of all, he should affirm the other party on the surface? Not now? It's real.

2. Anything is possible. What if the customer says? Not now? Sales people must not give up and still strive for the opportunity to meet. If we have the opportunity to meet, we will have the opportunity to turn the impossible into reality. We can use the magnetic field interview method to stimulate customers' interest, for example. If you can try this business, it will be of great benefit to you! ? It's good for you to know the market situation and product situation in advance, isn't it? Our products have changed a lot

3. Talk to customers as much as possible, use appropriate words to ask each other why, and then respond according to the specific situation.

magnetic field interview method: when people come into contact with each other, there will be? Magnetic field? Existence is the power to attract each other or attract their attention. There is also a magnetic field when visiting customers. Once the magnetic field of business personnel matches that of customers, it will be much smoother to talk. In order to understand the other party's telephone magnetic field, it is suggested that at the beginning of the conversation, we should take a moderate volume and speed to talk with customers in relaxed words, giving them a friendly and comfortable feeling.

the purpose of magnetic field interview method is to create a magnetic field that is attractive to customers, and products are the best medium to attract each other. When making a statement, you must be positive and show confidence, but don't exaggerate the advantages of the product too much, otherwise customers will feel cheated when they find that the product is different from what you mentioned earlier. If it can make customers produce? Want to meet? The idea of this strategy is basically successful.

oh, it's for selling things.

Yes, I really want to sell our products to you, because I think our products can bring you benefits and are worthy of your expectation. My promotion is based on making you profitable. I have made a preliminary estimate for you. As long as you operate reasonably, you will make a profit by using our products. Shall we discuss and study this point? I'll see you next Monday? Or do you think this Friday is more convenient?

Speech 2, yes, I'm a salesman. My job is to sell the company's products, but I'm calling you this time just to make an appointment with you to let you know about the market dynamics, because I believe it will bring you benefits. As far as I know, your company? (Analyze the current situation of customers' development and the profits that products can bring to each other), so I think it is necessary to introduce our products to you so that you won't miss the opportunity of making profits.

instructions for words

1. When customers say that we are selling products and show contempt or disapproval, we must not have antagonistic feelings or try our best to defend ourselves. You know, the ultimate goal of inviting customers is to sell our own products, which is our job, so if you try your best to defend yourself, you will give it to the other party instead? Not sincere? The impression.

2, customers talk like this, is likely to have a sales staff? No trust? Attitude, or despise the so-called? Selling? . To dispel the customer's psychology, we should first stand in the customer's position and think about it, and adopt the customer interest method to deal with it, for example: My sales promotion is based on making you profit. I have made a preliminary estimate for you. As long as you operate reasonably, you will make a profit by using our products. ? I believe this will bring you benefits. As far as I know, your company? (analyzing the development status of customers and the profits that products can bring to each other), so I think it is necessary to introduce

the customer interest law to you: the application of the customer interest law mainly tells buyers the benefits that our products can bring to them through statements and questions. This method satisfies the profit-seeking psychology of most customers, highlights the sales focus and product advantages, and is very conducive to meeting.

just talk on the phone.

Conversation skills

Conversation skills. If that's the case, then my job must be telemarketing. In fact, I also hope that we can solve the problem by phone and save each other's time. The problem is that many things are difficult to make clear just through the microphone, and if we spend a little more time, we can greatly improve our work efficiency, avoid wasting time and energy because of miscommunication, and make our communication smoother. Do you agree with me?

Hua Shu 2? Manager, I don't want to take up too much of your precious time, but these ideas will be very important to you, and I hope I can explain them to you face to face. In addition, I have some detailed questions I want to discuss with you, which I can't explain clearly on the phone.

Speech 3, I also hope to make it clear on the phone, so that we can avoid wasting time, but some data demonstrations can't be made clear on the phone, and these data demonstrations are very important for you to understand our products.

instructions for words

1. Salespeople can never directly deny customers. If the customer asks for telephone communication, he should first explain that he also wants to communicate by telephone and affirm the customer? Telephone communication? Suggestions. For example:? I also hope that we can solve the problem by phone and save each other's time. ? After affirming the customer's opinion, we should point out the disadvantages of telephone communication and find the breakthrough of appointment again. For example:? A lot of things are difficult to make clear just through the microphone. I still have some detailed questions I want to discuss with you. There is no way to make it clear on the phone. ?

2. The purpose of the invitation is to determine the meeting time and get the opportunity for further negotiation. On the phone? When you refuse, don't give up easily, but find suitable and sufficient reasons, persevere and strive for interview opportunities.

Perseverance method: Perseverance is one of the qualities that all salespeople should possess. The more frustrated they are, the more brave they are. Sometimes persistence is the best way to interview.

fax first and then make an appointment!

I'd like to confirm the fax number of your company, and may I have the name of the person in charge?

Hua Shu 2, can I find it? The manager has something to talk about. Please transfer the phone. Thank you.

instructions for speech skills

1. Sales staff should adopt different speech skills according to different times and different situations. For example, when to be polite and friendly and when to be serious and firm, salespeople need to be flexible.