First, establish a perfect sales system

Group buying is simple, and a WeChat group, a free micro mall and several product links can start operation. But is this a perfect system? Of course not!

what you need to understand is that group buying is actually a part of your whole sales management channel system. What we need to do is to combine it with the offline urban distribution system to become a complete closed-loop system, so as to facilitate our information management and accurate replication.

in combination with the geographical centralization of group buying, we can have room for upgrading logistics distribution, and consider various logistics forms such as landing distribution and one-on-one distribution, so as to save distribution costs, optimize logistics paths, shorten distribution time, and improve product freshness when users get it. Only by improving the coverage radius of urban distribution warehouses, realizing the sharing of information between communities and implementing the self-help service of urban users can it be possible for a community to buy a city.

Second, broaden the category structure

Generally speaking, group buying means cost performance, and so does community group buying. However, in the actual operation process, in order to develop rapidly in the short term, many community group buying is basically a mode in which one person can form a group, and consumers are not allowed to interact and share. Even if users can be activated quickly, it is not a long-term operation way, and it does not reflect the value of community group buying.

There are many ways to activate sharing. Usually, we take fresh products as a stepping stone, give full play to the sales model of product mix, constantly introduce new products, and use high frequency to drive low frequency. Never go online directly on three or four explosions, so that consumers will always only look at the explosions, making the platform become cannon fodder for price wars.

by constantly broadening the category structure and being sensitive to commodity trends, consumers can feel more affordable and skillfully improve their gross profit margin and new product promotion ability. So as to improve our own sustainable development ability.

Third, enhance the user experience

Community group buying can be quickly replicated in various urban communities, but in the future, community group buying should not be a follow-up mode with serious homogenization. The core of the community is operation, so that community group buying can become a part of everyone's life, and it should naturally not disturb people. Group owners are responsible for maintaining order, promoting products, and helping neighbors, which requires group owners to make great efforts. This is a very ideal state

In the future, community group buying will strive for a better user experience. Only by constantly building internal organizational and operational capabilities and providing consumers with a better experience can we truly develop into a place in the thousand-group war of community group buying.