In addition, Mengniu also cooperates with internationally renowned brands to improve brand credibility. As early as April 2006, Mengniu became the only strategic partner of Hong Kong Disneyland in the Mainland, and Mengniu Telunsu, the designated dairy supplier of Hong Kong Disneyland, also became the designated milk of two Disney hotel chains. On June 5438+ 10, 2007, Mengniu became the official partner of NBA China and the only designated dairy supplier of NBA China. In June 2007, Starbucks changed the milk to "Mengniu"; From June 5438 to 2007 10, Yum! Brands signed a dairy supply contract with Mengniu. Starting from June 5438+1 October12008, Mengniu Dairy will supply milk and other dairy products to more than 2,000 KFC stores in Chinese mainland. The role of these strategic alliances in retail outlets can not be revealed for the time being, but it is of great benefit to Mengniu's image of high quality and high security.