Qingming marketing plan 5

Qingming is a solar term that reflects the phenological changes in nature. At this time, the sun is shining, the vegetation is budding, the air is clear and everything is obvious, and nature presents a vibrant scene. Next, I will bring you the Qingming marketing plan, I hope you like it! Qingming marketing planning scheme 1

1. Activity background

Tomb-Sweeping Day is a traditional festival in China. When the breeze blows catkins and Tomb-Sweeping Day comes, the winter when everything withers is over, and the sunny spring really begins. With the approach of Tomb-Sweeping Day, Tomb-Sweeping Day's economy is slowly getting hot, and its three-day holiday will surely lead to a small climax of short-term tourism and consumption. On the basis of "tourism and leisure", a variety of Tomb-Sweeping Day holiday combination products are launched to stimulate the consumption desire of the hot spring market and increase the hotel hot spring passenger flow and room occupancy rate.

Second, the purpose of the activity

1. The theme of the Tomb-Sweeping Day outing formed a small climax in the early stage of the May Day holiday, which paved the way for the May Day holiday.

2. Set up a holiday customer service platform to promote holiday consumption and increase hotel turnover.

3. Show our five-star excellent service quality, build the brand of Yulinquan, and improve the visibility and reputation of our hotel.

Third, the theme of the activity

Go for a walk in Tomb-Sweeping Day, and love Yu Linquan.

iv. the execution time of the activity

__ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _.

V. Highlights of the activity

Explore the _ _ _ _ and purify the dust of body and mind. Take a tour of the most beautiful lake in Liaocheng and taste the culture of Shuicheng.

Lake tour: _ _ Lake _ _ square kilometers of water, the island of Yang Liuan, the boat swam slowly.

outing: more than _ _ acres of hotel, beautiful scenery of Jiangnan garden, _ _ square kilometers of _ _ lake ecological scenic spot, full of green eyes, breathing the spring and enjoying life.

healthy Chinese food: original wild vegetables, Guangfu soup and raw seafood, creating a healthy food culture and a new legend of green health.

VI. Main activity products

Two-day tour of Yulinquan:

Special package of _ _ yuan: including two tickets for hot springs, one night for a superior standard room, and the cost of double breakfast in a western restaurant: _ _ yuan for hot springs, _ _ yuan for rooms, _ _ yuan for western food, and _ _ yuan for commission rebate (only for travel agencies and networks).

Tomb-Sweeping Day has a three-day holiday, which is the season when the spring is bright and the plants are green.

The _ _ Hotel is a place for you to rest when you go out for an outing this holiday.

This Qingming Festival, whether it is an outing or a memorial service, please let us have a grateful heart ...

Activity date: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _.

during this period, you will enjoy:

1. Two mysterious small gifts after you book a room through official website Hotel and check in.

2. Redeem points for room vouchers (gifts are abundant ... ……)

3. Enjoy priority upgrade service for free. Qingming marketing plan 2

1. Analysis of marketing environment

1. Population environment:

In April, the population of each industrial zone was basically stable, and people's lives were restored to their normal order. There will be a three-day holiday in Tomb-Sweeping Day, and the consumption population will be more than usual.

2. Natural environment:

There are more rainy weather, which has some adverse effects on retail.

3. Cultural customs in Tomb-Sweeping Day:

The traditional customs in Tomb-Sweeping Day are: no fire, cold food, grave-sweeping, outing, swinging, cuju, polo, willow insertion, etc. Most of these customs are no longer respected, and only one custom of sweeping graves is still popular. Locals will go up the mountain to sweep graves, and migrant workers will have to go out for an outing.

Second, the characteristics of market demand

1. Seasonal demand characteristics:

(1) The life of migrant workers is basically stable, and the demand for breakfast food, cleaning products and household chores is gradually rising.

(2) Spring clothes and umbrellas are the peak season for sales.

2. Holiday consumption characteristics:

Sacrificial articles and travel articles have a certain sales volume. Ethnic reunion will bring about an increase in the consumption of tobacco, alcohol, fruits and vegetables.

3. Hong Mei Store belongs to a mixed commercial and residential area, with stable residents and a lot of floating population, so holiday consumption and impulsive consumption will be stronger. Other branches are mainly based on the population of industrial areas, and the consumption of holiday goods is low.

4. Target audience: locals (families) and migrant workers (singles) in the core business circle.

5. Promotion strategy:

(1) Use DM advertising and POP to drive customers.

(2) Literary evening, which drives people's popularity.

(3) There are prizes in the competition.

6. Promotion goal:

(1) Increase sales by 25% compared with before the festival (according to the statistics of the activity period of 3 days).

(2) Establish the brand image of "Watson".

(3) Daiwang shopping mall is popular.

3. Promotion plan:

Time: April 4-6 (***3 days)

Location: * * Liandian, Hong Mei Store, Dalingshan Store, Fengtai Store and Shutian Store. ***5 store.

theme: ancestor worship outing in Qingming Festival

Commodities, prices and display strategies:

(1) Theme commodities: bulk cakes, sacrificial supplies, alcohol and tobacco, fruit baskets. The packaging of the fruit basket is the same as that of the Spring Festival gift basket. Each fruit basket is given an auspicious name: thriving, prosperous, good luck, good luck, etc. The price is 18 yuan, 28 yuan, 38 yuan, 48 yuan, 58 yuan and 68 yuan. Please prepare the goods at the fruit counter and display them well. It's best to display the sacrificial supplies in heaps, and decorate the atmosphere well, or contact the outside monopoly. We will act as an intermediary and only take the agency fee, and the goods will be taken at the monopoly. Cold dishes —— Set up the Tomb-Sweeping Day no fire and cold food custom service area, with atmosphere layout, and require the counters to display goods and offer special prices.

(2) seasonal commodities: breakfast food, cleaning products, household chores, etc. should be specially priced to benefit customers and stimulate demand.

(3) Activity content:

Activity 1: "Qingming Sizu, Watson's courtesy and free delivery" literary evening

(1) Time: 7: 11-9: 11 pm on April 4th

(2) Location: Watson Outdoor Plaza

(3) Performance: Watson Art Troupe <

(2) location: Watson outdoor plaza (in case of rainy days, turn to the open space in the store).

(3) Details of the activity:

A. During the three days from April 4 to 6, anyone who spends more than RMB 18 on shopping in our store will take part in the activity by filling in the registration form at the competition office with a valid computer receipt on that day, and within 11 minutes, the basketball will be tapped by hand, and the person with the largest number will win. After the racket ball starts, keep the ball in your hand and don't interrupt it. If it is interrupted, the game will be over, and it will be counted according to the number of racket balls at that time. Every day * * * produces 5 first prizes (top 5), 11 second prizes (top 6 to 15), 21 third prizes (top 16 to 35) and 511 encouragement prizes (starting from the 36th). Winners will be announced at 5: 31 pm on the same day (the encouragement prize will not be announced), and the prizes will be collected with the computer receipts of the entries. If the first, second and third prizes are tied, and the number exceeds the specified number of awards, the competition shall be held again until the outcome is decided (if the number of tied places does not exceed the specified number, there is no need to compete again). The counter with separate cashier does not participate in this activity.

b. prize setting:

first prize: 1 bottles of jinpanxiang peanut blending oil (1.8 liter), worth 31 yuan, 5 bottles a day, ***15 bottles.

second prize: sofitel shampoo (211ml)1 bottles, worth 21 yuan, 11 bottles per day, ***31 bottles.

third prize: Watson towels (2 packs), worth 11 yuan, 21 sets per day, ***61 sets.

Encouragement Award: Anyone who fails to win the first, second and third prizes after participating in the competition will receive 1 packs of handkerchief paper. 511 packs a day, ***1511 packs.

the winner must take away the prize before 7: 31pm on April 6th, and those who fail to take it after the deadline will be deemed to have abstained.

if there is any change in the prize, it shall be subject to the on-site material object.

The final interpretation right of this activity belongs to Watson Shopping Plaza.

iv. advertising

a. DM advertising:

format and number of pages: magnanimous 16 with 8 p's.

material and technology: 115 double copper, set by horse riding.

print run: 5111 copies per store, ***25111 copies.

item number: 141. See "1815DM Commodity Distribution Table" for details.

special offer period: April 2-16, ***15 days.

service: delivery to the branch. It should arrive before 12: 11 am on April 1.

distribution: first, around the competition stores; Second, the residential and commercial areas around our store; The third is the cashier's distribution; The fourth is in front of the factory. Choose workers' off-duty hours or distribute them when there are many people.

unit price and expenses: 1.5 yuan/Ben, 2511 yuan per store, ***12511 yuan.

B. Giant:

Red Oxford silk screen printing.

size: Hong Mei store: 8_8(m), ***64 square meters.

Fengtai Store: 11.85_5.1 (m), ***55.3 m2.

* * joint store: 4.9_5.6 (meters), ***27.4 square meters

Shutian store: 4_5 (meters), * * 21 square meters

Dalingshan: 8_11 (meters), * * 81 square meters

***2 pictures.

service: delivery and installation.

unit price and expenses: the unit price is 13 yuan/square.

Hong Mei: 832 yuan

Fengtai: 719 yuan.

*** couplet: 356 yuan

Shutian: 261 yuan

Dalingshan: 1141 yuan

Total: 3217 yuan

C, exhibition board:

Indoor adhesive photo, dumb film.

dimensions: Hong Mei: 1.9_1.6 (m), ***1.44 m2.

Fengtai: 2.4_1.2 (m), ***2.88 m2.

* * couplet: 1.37_1.98 (m), ***1.34 m2

Shutian: 1.7_1.2 (m), ***1.84 m2

Dalingshan: 1.7_1 (m), * * 1.7.

service: delivery to the branch and package installation.

unit price and expenses: unit price 23 yuan/square,

Hong Mei: 33 yuan

Fengtai: 66 yuan

* * Joint: 31 yuan

Shutian: 19 yuan

Dalingshan: 16 yuan

Total: 164

D, hand-painted POP.

the artist must finish all POPs on the evening of April 1, and ask the operation department to replace them with new POPs on the morning of April 2.

e. in-store broadcasting.

the broadcast draft is written by the artist (activity content, award-winning situation).

service center broadcast, rolling broadcast all day. Qingming marketing plan 3

1. Activity time:

April 4-April 6

2. Activity theme:

Qingming "outing festival"-"spring outing" and "good time to travel" (shopping spree)

3. Activity mode:

Activity 1: < Anyone who buys clothes and department stores in _ _ over RMB 111 will be given RMB 15 vouchers, 211 yuan will be given RMB 15 vouchers, and cosmetics will be given RMB 15 vouchers in 211 yuan, and so on.

1. Shopping vouchers can only be used during the activity, and are common in the whole building. If they expire, they will be invalid.

2. Supermarkets and express goods will not participate in this activity.

Four famous brands, Rongshida, Rongsheng, Jiuyang and Galanz, are specially invited to demonstrate the usage and explain the relevant knowledge for you. Midea, Supor, Aide and other series of induction cookers, rice cookers and electric pressure cookers are selling at ultra-low prices!

Qingming Walking Festival mainly sells special products:

51% off sweaters and 51% off Golden Shield costumes;

China's top ten brands of women's wear "Dispin" have settled in _ _, with a 28% discount on the audience.

launch special and ultra-low-priced goods, and 68 yuan/piece of Rema T-shirts; Bai Weiya Shirt 35 yuan/piece; 25 yuan/piece of Bofeichun shirt; Women's casual sweatshirt 19 yuan, 29 yuan, 39 yuan/piece; Golden dragonfly T-shirt 39 yuan/piece; Buson T-shirt 35 yuan, 45 yuan/piece; Huangbao suit 138 yuan/set;

The new children's wear is on the scene, and a series of special clothes are launched, including 18 yuan for sweatpants, 16 yuan for shirts and 11 yuan for T-shirts. Qingming marketing plan 4

aims to strengthen the education of the Chinese nation's excellent cultural traditions and China's revolutionary traditions for minors, and enrich the content of the theme education activities of "being a moral person". The school decided to carry out a series of activities during Tomb-Sweeping Day this year. The relevant matters of the activity are hereby notified as follows:

1. Contents of the activity

1. Organize the ceremony of joining the Tomb-Sweeping Day Young Pioneers.

2. Organize the majority of minors to visit the Internet to pay homage to the heroes and leave flowers and messages.

3. Carry out activities to sweep the graves of martyrs.

4. Watch a revolutionary traditional education film.

5. Writing articles on Qingming Festival or reviewing revolutionary traditional educational films.

6. Hold a team meeting on the theme of "Remembering the Martyrs".

II. Activity time

From March 25th to April 11th.

III. Activity arrangement

1. Organize the Tomb-Sweeping Day Young Pioneers joining ceremony.

(1) Before March 31th, all classes in Grade One will give pre-service education to students, and ensure that everyone does at least one good deed.

(2) Be familiar with the ceremony of joining the team and learn to take the oath and call sign.

(3) On March 31th, the Young Pioneers joined the team.

2. Organize the majority of minors to pay homage to the heroes and heroes on the Internet and leave flowers and messages.

(1) Organize students to log on to China Civilization Network, Henan Civilization Network or other linked websites, pay homage online, write their feelings and express their gratitude and admiration for the martyrs. During the activity, China Civilization Network will publish wonderful messages every day.

(2) On April 6th, each class reported the list of students who logged in and their nicknames when logging in, for the school's reference. (at least one third of each class)

(3) Give it to Mr. Zhai Huiyue (second-grade office)

3. Carry out activities to sweep the graves of martyrs.

During my stay in Tomb-Sweeping Day, according to the principle of convenience nearby, parents were mobilized to lead students to the Hutoushan Martyrs Cemetery and Yakou Monument to offer flowers, cultivate soil and clean up weeds, express gratitude and nostalgia for the revolutionary martyrs, learn from their lofty moral character, cultivate altruism and encourage healthy growth.

4, watch a leather