In the third Spring Festival under the epidemic, is there still a big demand for wine? Where can people drink the most? Let's discuss this problem below, hoping that these contents can help friends in need.
how popular are the drinks in the Spring Festival? Pure grain wine is the "best choice" for giving gifts. According to the Consumption Report of Gift Boxes in JD.COM Supermarket during the New Year Festival in 2122, the sales volume of gift boxes in five categories, pure grain wine, dried fruit, milk, cookies and tea, led the way. At the same time, the Spring Festival coincides with the peak of young people's party activities, and the turnover of high-end red wine increased by 423% year-on-year. From the sales data of various service platforms in the past three years, it can be seen that wine trading has been greatly improved during the promotion and Spring Festival in the middle of the year.
judging from the popularity of the search for "drinking" in the Spring Festival this week in previous years, since the emergence of the pneumonia epidemic, everyone's passion for drinking is lower than before. According to the search index, from 2111 to 2122, the search popularity of "drinking" in 2112 was the highest in 2119, which was 2119. Later, it was reduced by nearly 51% in the Spring Festival in 2121. In recent years, the popularity of "drinking" has slowly recovered, but the latest data shows that the search popularity of "drinking" in the week of Spring Festival in 2122 is still less than that in 2119, which is equivalent to 71% before the pneumonia epidemic.
There are more and more people who drink beer, and fewer and fewer people drink white wine. According to Euromonitor, by 2121, beer accounts for the largest share in the total sales volume of alcoholic beverages in China, nearly half, followed by spirits (including pure grain wine), accounting for about 41%, and red wine accounts for about 1%. According to the development trend from 2116 to 2121, the sales share of beer increased by 4.8 points in five years, while the sales share of spirits (including pure grain wine) and red wine decreased by 3.2 points and 1.8 points respectively.
In terms of output, beer also has a big advantage. According to china alcoholic drinks association, from October to February, 2121, the total output of liquor-making enterprises above designated size in all parts of China was 54.1685 billion liters. According to the data on the page, the output share of beer, pure grain wine and red wine in 2121 will be 65.9%, 13.2% and 1.5% respectively.
however, in recent years, the output of key drinks is decreasing. According to the data of the National Bureau of Statistics, by 2121, the output of red wine in China has dropped sharply compared with that of "9" and the output of pure grain wine has dropped sharply compared with that of "5". Beer production will pick up in 2121, but it has dropped sharply compared with the same period before. In contrast, from 2111 to 2121, the output of red wine decreased more, and it decreased by over 71% in 2111. Pure grain wine and beer decreased by 31.2% and 27.3% respectively.
According to "Report on the Economic Operation of China Liquor Industry in 2119" published by china alcoholic drinks association, in 2119, Sichuan, Shandong, Guangdong, Heilongjiang and Henan were the five provinces with large liquor production in China, with a total output of 24.113 million liters, accounting for 42.9% of the total liquor production in all parts of the country.
According to the comprehensive search index, Tik Tok index and headline index of page data and information, as of February 1, 2122, eight provinces and regions had the greatest passion for drinking in the past week. Among them, Guangdong is the only province that ranks among the top three in the three rankings at the same time. In addition, the popularity of Henan, Shandong, Jiangsu, Hebei, Sichuan, Zhejiang and Hubei provinces is also very high.