The Lotte Group is one of the five largest corporations in South Korea, and the name LOTTERIA-Lotte Lee is derived from its parent company LOTTE (Lotte).

The first store in Korea was established in 1979, located in Seoul, and now has more than 700 stores. And now Lotte Lee is more popular in Korea than in Japan.　Lotte Lee is a specialized brand with a history of more than 30 years that focuses on traditional hamburgers and fried chicken. Its first store was built in 1972 in Tokyo, Japan, and now it has nearly 500 stores. After that, the company has established branches in South Korea, China and Taiwan, Vietnam and so on (currently has more than 1,300 chain stores around the world ****).

Domestic Korea accounts for nearly 60% of the market share of the entire fast food industry. In Korea it far exceeds the internationally recognized fast food industry such as KFC, McDonald's, and others.

Lotte Li had entered China in 1994, setting up nine restaurants in Beijing and Harbin***. Although Lotte Lee in the inherent Asian-style burger sets (barbecue, ribs, teriyaki, etc.) and red bean iceberg, etc., on the basis of a series of food suitable for Chinese tastes (ribs i hamburger, bacon omelette burger, kimchi burger, mini pizza, etc.). However, due to the lack of understanding of the Chinese market at the decision-making level and the traditional Korean way of doing things, the market was slow to respond, and the development of the stores was blind, thus affecting the overall efficiency.

Operation 1994-1997 business performance is better, since 1998 business performance has been less than ideal, in the Chinese fast food market and KFC, McDonald's gradually pulled away from the gap and can not compete. Following the brand's withdrawal from Harbin, its last restaurant in Beijing closed after the Spring Festival in 2003.

In August 2008, the company returned to Beijing and formally incorporated Lotte Lee (Beijing) Restaurant Management Co. and divided into three markets, North China, East China and Northeast China, for store development respectively.

Currently, China Lotte Lee has opened nearly 30 chain stores in Beijing, Tianjin, Qingdao, Yantai, Shenyang, Changchun, Yingkou and Jilin city areas one after another.