If you are poor, you will change your mind and decide to jump out of the "agricultural gate"
For many people today, country life is a leisurely holiday life. But for Shimen Village in Lianyuan, Loudi in the early 1980s, it was at the end of its tether. In this backcountry where food and clothing are problematic, some villagers began to try to go out. Xiao Anjiang is one of them. From the beginning, he deeply realized the backwardness of rural economy and the hardships of life. 198 1 year, 18 years old, with a strong desire to change the fate of poverty, he walked out of his hometown Shimen with his second brother Xiao Zijiang.
Leaving home is very helpless, and starting a business from scratch is very hard. At first, I did the retail business of plastic products with others, peddling along the street, sleeping on the street, relying on others and being looked down upon. Chew two buns when you are hungry; Thirst, drink a few mouthfuls of tap water; Sleepy, just take a nap in the shade of the street. I went to Changsha, Nanchang, Xuzhou and Chongqing, and experienced many difficulties and hardships. However, it always pays off, from peddling along the street to renting shops and wholesale, from small business to big business. After years of hard work, the two brothers finally accumulated their own capital. At the end of 1988, they set up a plastic products factory in Shunde, Guangdong, and gradually gained a foothold in the fierce market competition.
A business opportunity triggered by a news
Successful people must have their own way to success.
Who said that rural people are short-sighted, but Xiao Anjiang brothers have the ability to catch like hunting dogs. A piece of news will enable them to seize the rare business opportunities. During 1989, the Xiao Anjiang brothers learned the news of Soviet President Gorbachev's visit to China from the news media. With keen market economy nerve, they feel that the thawing of Sino-Soviet relations indicates the opening of Sino-Soviet border trade. So I thought: although the Soviet Union developed heavy industry at that time, it was quite short of light industrial products, so there must be a market for light industrial products that the Soviets lacked. So they unanimously decided to go to the Sino-Soviet border to earn foreigners' money.
The soldiers were so expensive that they immediately worked day and night, rushed north, and rushed all the way to Harbin to set up a wholesale point for plastic products. After a year of painstaking efforts, the wholesale business of aluminum-lined plastic products opened by the two brothers almost monopolized the Harbin market. After gaining a foothold, he immediately went to Mohe, the northernmost part of China bordering the Soviet Union, and set up a wholesale company for aluminum lining and plastic products that directly traded with the Soviets. Business is booming, with an annual turnover of over 30 million yuan. Subsequently, it leased Urumqi Aluminum Products Factory, a national backbone enterprise that contracted and closed down for more than 2 years, creating a precedent for individual domestic bosses to lease state-owned enterprises. After his efforts, unremitting efforts and drastic reforms, the enterprise quickly came back to life and turned losses into profits after half a year. 1994 earned more than 4 million. This has also become the key point of their entrepreneurship.
If you have money, you will never forget your roots and resolutely return to your hometown to build a factory.
A single flower is not spring, but a thousand colors are spring. At this time, the villagers in Shimen village, except a few who went out to work to earn a little money, have not yet got out of the predicament of life, and poverty is still the most appropriate true portrayal of their hometown. In this case, Xiao Anjiang deeply felt: "My hometown where I was born and raised is so poor. As a member of my hometown, I should make my own contribution to getting rid of poverty and becoming rich. If you get rich in business, you can only get rich if you return to your hometown to invest and set up a factory. "
So, under the advocacy of Xiao Anjiang, the five brothers decided to go back to their hometowns to invest and set up factories to lead everyone to get rich together. 1In September, 1996, he and his younger brother Xiao Zijiang raised funds120,000 yuan to establish Lianyuan Hongyu Aluminum Co., Ltd., the first enterprise of Wujiang Group, in his hometown, with Xiao Zijiang as the general manager. 1999, the company raised10.2 billion yuan to expand the scale of enamel factory and build aluminum products factory and thermos bottle factory. And invested/kloc-0.90 billion yuan to set up Hunan Tianhua Industrial Co., Ltd. ... Tianhua Beef Cattle Breeding Cooperative adopted the model of "company+base+farmers", which drove Loudi and its surrounding areas to produce more than 654.38+10,000 fine dairy cows annually and 654.38+10,000 farmers to become rich. As a result, the once quiet mountain village became active, and many villagers became local "workers" with a fixed monthly income.
More importantly, the establishment of these factories promoted the development of local industries, and soon spawned a number of small factories and workshops that provided raw materials, semi-finished products and packaging materials for Wujiang enterprises. In the quiet hinterland of the past, Lianyuan Shimen Industrial Park, a rare industrial park in the depths of Lianyuan, Loudi and Hunan mountains, was built in one fell swoop, and more than 30 factories were born in the park. It has created the "Shimen phenomenon" of "front store and rear factory, one store and rear factory" and "first market and rear factory", and embarked on a unique "Shimen Road" of "from rural to urban-from rural to rural-to build rural into urban". Shimen took off the hat of long-term poverty and backwardness in one fell swoop and developed into a well-known rich village.
The management way of peasant entrepreneurs
Today, Hunan Wujiang Light Chemical Group Co., Ltd., founded by Xiao Anjiang, has become a large-scale comprehensive private enterprise group with more than 28,000 employees, integrating science, industry and trade, and having the right to import and export. It has more than 30 production enterprises, domestic sales companies and import and export companies in Hunan, Guangdong, Guangxi, Jiangxi, Shandong, Shanxi and Xinjiang.
At the same time, the company has the largest Angus cattle farm in China, the first-class black cattle breeding farm in central Hunan, high-grade fattening cattle farm, slaughtering and processing plant, food factory, beef specialty store and restaurant. The developed high-grade beef of black cattle in central Hunan reached 600 yuan/kg, which was equivalent to that of American and Japanese beef, and filled the blank of high-grade beef in Hunan Province.
How does a farmer entrepreneur manage such a big enterprise?
"We are a joint-stock enterprise, and the salary method adopts the method of basic salary plus commission. And we have been promoting the 28 th rights system. " When asked by the judges, private enterprises have many limitations, and how Wujiang manages such a huge group, Xiao Zijiang replied. According to him, for more than ten years, the company has attached great importance to the cultivation of talents and has a perfect management system, especially the "28 rights and interests system".
It is understood that most industries under Wujiang Group are related. Since it is an extension of the industrial chain, there is no problem of centralization and diversification. We have to admire that a farmer who is nearly 500 years old can not only skillfully play with the high technology in his hand, but also has an advanced and scientific management system.
In addition, completely following the market rules is also one of the important reasons for Xiao Anjiang's achievements. Products are available only when there is a market, and products are available only when there is demand, which is the principle that Wujiang Group has always adhered to. Xiao Anjiang and his company are immune to the so-called hidden rules prevailing in China. A boss who is not familiar with toasting at the dinner table is invincible with such pure business spirit.
Who says one mountain can't accommodate two tigers?
Throughout the ages, in the business world, brotherhood often lost to money, fame and fortune. For the sake of interests and status, there are many intrigues and struggles, just like the drama of seizing power and forcing the palace in the feudal period. However, in Wujiang, a big group, it broke the vicious circle of giant infighting, and the initiative of brothers made it a local story.
It is said that the group was named after the five brothers at the beginning of its establishment, and the "Five Rivers" represented the five brothers Xiao Anjiang. Xiao Anjiang and Xiao Zijiang are the main founders of the group, so they hold relatively more shares, and the other brothers each hold a part. Xiao Zijiang, the second brother, thought that he was over sixty years old and reached retirement age, so he chose to retire voluntarily and gave the position of chairman to Xiao Anjiang, his younger brother. What is even more admirable is that Xiao Anjiang is in power now, but he has not abused power for personal gain. Xiao Anjiang thinks that the eldest son of the second brother Xiao Zijiang is courageous and talented, and intends to train him into the successor of the group.
It is really rare for big enterprises in China to take the initiative to give way to sages. It is this spirit of honesty and mutual integration between brothers that makes the enterprise develop rapidly, and it is this family culture that makes the enterprise come to today. Who says one mountain can't accommodate two tigers? Wujiang Group staged such a play.
Postscript:
Xiao Anjiang has been working hard for many years on the hard-working journey of private enterprises. With the hard-working "ox spirit", we started from scratch, ventured into the business world and controlled the market. Finally, from scratch, from small to large, from weak to strong, he created a miracle of life and created a brilliant career.
Xiao Anjiang was the only entrepreneur who didn't appear in the evaluation of the top ten economic figures. Because of his official duties, he had to go to other places to let his second brother Xiao Zijiang speak. Although I have never seen this legendary figure, I can see his simplicity and hard work from a candidate's application materials and pictures on the cover. An ordinary gray jacket and a pen are extremely cheap, just like the simple nature of a farmer in his bones. He didn't give up his job because he was chosen. He is really a doer who does not seek fame and fortune. "penniless to enter the world and occupy the international market; Return to your hometown and be willing to contribute. " This is the evaluation of Zhu Youzhi, president of the Chinese Academy of Social Sciences.