Hello, I am a professional Hong Kong-style restaurant. I have been doing it for more than 11 years. I have been working for the most successful and profitable Hong Kong-style restaurant in Shanghai.
We are a professional team, and all members have practical experience in the successful Hong Kong-style restaurant in Shanghai. All our inspection standards, processing management, pickling standards, storage management, sauce taste management, product management, hygiene management, container loading standards and customer feedback are standardized, which is very suitable for chain operation. We can provide experience from market analysis, financial budget, return on investment, restaurant positioning, engineering design, product structure, core team and operation management. My qq is 85419614! Meaning of tea restaurant:
Tea restaurant is an authentic restaurant in Hong Kong, and its main customers are the general public. He has provided Chinese and western-style food, and there are many unique diets in Hong Kong, mainly including dozens of drinks: coffee, black coffee, Hong Kong-style milk tea, black and white mandarin ducks, Hollick, Ahuatian, lemon with black tea, soda, milk, etc. Snacks: all kinds of toast, sandwiches, egg tarts, bread, macaroni, satay beef buns, meal buns, etc. Lunch and dinner are served, with a variety of dishes, including traditional Chinese porridge, noodles, white rice, Hong Kong-style roasted meat and barbecued pork, as well as western food, such as bread with butter, fried eggs in the west, ham with flour and so on.
The tea restaurant was formerly an ice room. In the early years, only high-end restaurants (then known as western restaurants or dining rooms) in XiangXiaogang provided western-style food, and the fees were expensive. After the Second World War, Hong Kong people were increasingly influenced by western-style food customs, and ice houses sprang up one after another to provide cheap western-style food. At that time, the ice room mainly provided coffee, milk tea, red bean ice and other drinks, accompanied by sandwiches, cream toast and other snacks, and some even set up bread workshops to make fresh pineapple bags and egg tarts. Later, the variety of food provided by the ice house gradually increased, and it was combined with the model of western restaurant and dining room, and evolved into today's tea restaurant, which provided traditional China stir-fried food and European and American food, and later developed into a side dish for dinner, with diversified styles. [1] The Lanxiangge Tea Restaurant in Central, which was first operated in the name of a tea restaurant, was opened in 1946, and lan fong yuen, which opened in 1952, is the oldest existing tea restaurant in Hong Kong.
Tea restaurants are also popular in mainland China now, starting from Guangdong, spreading to the whole country, and can be seen everywhere in large and medium-sized cities. It is a relatively advanced dining place and has become an important entrepreneurial project for entrepreneurs with rich economy.
Location of tea restaurant:
There are three main considerations in choosing the location of tea restaurant. First, it should be a street room, or at least a lane near the street; Second, the company's office buildings are relatively concentrated; Third, residential areas are relatively concentrated. Of course, the place where all three are concentrated is better. Because in catering business, especially tea restaurants, it is most important to have enough people near the store, only when there are people can there be passengers, and only when there are passengers can there be a "financial flow".
people in the industry believe that choosing a good store site is almost half the battle, and there are no worries about customers. However, if you want to do business for a long time, there is a problem of positioning tea restaurants. If the store is located in the office building area of the company, the consumer groups are mostly engaged in trade or enterprise management, including many white-collar workers, and the consumption level is relatively high. The positioning of tea restaurants should focus on them, and the environment of tea restaurants should be paid attention to. The determination of consumer prices should be "tailored" according to their "taste". If the decoration environment lacks corresponding grades, some tourists may be lost.
The tea restaurant is located in a residential area. Obviously, this kind of tourists should be mainly ordinary residents. Therefore, when opening a tea restaurant, cleanliness, brightness and hygiene should be the first priority. The price should be based on the acceptable consumption level of local residents. If the price is too high, it is equivalent to shutting the residents out. Nowadays, tea restaurants should also consider parking spaces.
for the information source of the location of the tea restaurant, you can pay attention to the relevant advertisements, visit in person or ask a friend to introduce you. The ground floor area of the selected tea restaurant should not exceed 311 square meters, and the monthly rent is about 51 thousand yuan. The tea restaurant is positioned as high-grade, with a decoration of about 5,111 yuan per square meter and about 3,111 yuan for middle-grade ones.
after choosing the location, we should consider what products the tea restaurant will sell, or what are the characteristics of the tea restaurant. This is second only to the location. Just like the smooth birth of a child, how to raise a child is very knowledgeable and thoughtless, and the child may be lost.
Target group positioning:
Young people, couples, business leisure, college students' parties, friends' parties, and people who spend time on business trips.
The specialty is the signboard of the tea restaurant:
At present, most tea restaurants in the tea catering market are set meals, noodles, dim sum, snacks, Cantonese cuisine, Sichuan-Hunan cuisine, western food, etc. The restaurants should be subdivided and have their own signature varieties. Find a fist product of our store to create reasons for customers to come to the store. The more distinctive the tea restaurant, the more vital it is. Because, no matter what level of consumers have the instinct of "liking the new and hating the old" in taste, as long as the taste is good, it can always attract an endless stream of customers and make the tea restaurant prosperous. Some beginners can also make a fuss about the characteristics of the package if they find it difficult to choose the characteristics of the product name.
of course, opening a tea restaurant is also very important in terms of management and service. As the saying goes, "management brings benefits", as an operator, you should learn more, and it is best for a first-time shop owner to personally participate in everything and accumulate experience.
If a tea restaurant wants to run for a long time and achieve good benefits, it must be better than others in all aspects, and carry out overall design and planning in terms of variety quality, taste, service characteristics, marketing means, business process, environmental atmosphere, image design, corporate culture, staff quality and public relations marketing. Only by overall optimization can we take the lead and remain unbeaten in the competition, and develop rapidly, join the chain and become stronger and bigger.
Advantages of investing in this project:
Today, tea restaurants have just started in China. With the combination of Chinese and Western restaurants, Chinese food includes: porridge/noodles/rice/snacks/snacks/stews/roasts/marinades/stir-fry/hot pot/western food includes: Korean food/Japanese food/French food. In addition, the member management/marketing activities are unique.
investment standard of tea restaurant:
, the total amount of investment ranges from 511,111 yuan, 1 million yuan and more than 2 million yuan, so it is especially suitable for investors who like the challenge of tea restaurant service industry.
investment budget funds: the capital budget must be based on the total investment funds, and it is appropriate to use 71% of the investment funds for investment and 31% for reserve. It is better to budget investment funds in this way.
economic benefit budget: a tea restaurant only needs to sell 511 people per day according to this budget. The consumption per person is around 15-31 yuan, the material cost is 38%, and the gross profit is 62%. Among them, 31% is the total expenditure. 32% is pure profit. The following is the budget according to this ratio.
311 person-times per day. 55 yuan budget per person!
total: 311.55 = 16511.' 31 days = 495111; , 12 months =5941111
net profit: 5941111.32%=191811. If you can operate in a chain on this basis, your net profit will increase geometrically.
In-store appliances summary:
In-store appliances: large pieces of equipment required for the kitchen: 1 double-eye battery stoves, 1 single-eye battery stoves, 1 three-layer steamer, 1 8-eye clay pot stoves, 1 double-eye dwarf stoves, 1 single-eye dwarf stoves, 2 loading tables, 2 four-door refrigerators, 2 double-door split refrigerators, and 1 double-eye frying stoves. ! Large pieces of equipment required for the noodle block: 1 sets of two-eye noodle soup stoves, 1 sets of 4-door refrigerators, 1 sets of car warmer, and 1 sets of 6-eye clay pot stoves! ! Large pieces of equipment required for the roast cold dish stall: 2 refrigerators with 4 doors, 1 refrigerators with two doors, 1 roast duck stoves and 1 loading tables! ! Large pieces of equipment required for water bar: 2 transparent double-door refrigerators, 1 double-door refrigerators, 1 ice makers and 1 ice crusher! ! The equipment required for West Point is large: 1 double-layer and double-sided ovens, 1 fermentation boxes, 1 refrigerators with 4 doors, and 1 flour mixers! ! The above is my preliminary estimate of the required equipment. I'm afraid it is insufficient. Please ask each stall supervisor to purchase it according to the actual needs, and please verify the unit price of the equipment in many ways!
the certificate for opening a tea restaurant: registration by the departments of fire protection, sanitation, environmental protection, industry and commerce and taxation!
recruitment of staff in tea restaurants: you can advertise in front of the store, on the website, in the catering training school, in the newspaper, or entrust someone to recruit!
the menu design of tea restaurant: the menu design of tea restaurant should be designed by the hired chef according to the operating characteristics and style of the restaurant. An advertisement for our promotional facilities and regular activities is attached to the menu.
concept of tea restaurant:
our mission: to exceed customers' expectations!
our business philosophy: virtue, standardization, high efficiency and harmony!
our core values: be a moral person and do moral things!
our service spirit: serve every customer with heart!
our working attitude: quick response, win in execution!
Our goal: to become a famous food and drink mecca!
membership management and implementation of the tea restaurant:
(application for membership information acceptance, membership card processing, calculation of each credit card, member activity planning, member management, calculation of various member discounts, information release of tea restaurant activities), event gift collection, event prize distribution plan, and birthday greeting cards and gifts or flowers for each member. And inform customers who have a birthday one week in advance to come to our store to collect birthday gifts. In addition, we should regularly collect suggestions from members to change our service responsibilities and achieve the goal of exceeding customers' expectations. In addition, apply for a beautiful QQ for the tea restaurant and build a member QQ group. The group space includes: activity announcement version, member mood version, member dating version, member complaint version and member suggestion version, so that the best improved service can be obtained.
the specific ideas are as follows:
(1) management methods
(1) cultural marketing planning, including artistic marketing, performing arts and entertainment, advertising, corporate culture, food culture, catering etiquette, environmental culture, history and culture, etc.
(2) systematic marketing scheme, including linkage promotion, attack marketing network, database marketing, relationship marketing and new concept gift promotion.
(3) brand system integration, including brand characteristics, brand structure and brand symbols.
(2) Business concept
(1) MM dishes, fruit dishes, borderless dishes, etc., to promote the sales of zero-meal dishes.
(2) New concept wedding banquet, professional business banquet planning, to promote the sales of surrounding meals
.
(3) New concept service, new concept experience environment, new concept open interactive kitchen, etc.
(3) management methods
(1) management by objectives.
(2) Customer database and customer relationship management.
(3) customer satisfaction and total quality management.
(4) innovative management scheme of dishes.
(5) Experience marketing and quality-price ratio management.
(6) raw material base and supply network management
in-store design and layout:
In-store layout: 1 sets of 42-inch LCD TVs, with a price of about RMB 1,111.
p>111 square meters, an antique bookshelf 3 meters high and 2 meters long.
if the area is p>111 square meters, build a hand-washing pool in an obvious place with the words (please wash your hands first for your health) clearly marked on it. It is best to set up an automatic air dryer next to it, like the one installed outside the Kendeji bathroom, with one height and one height.
The cashier in the store should be designed like a bar bar, with all kinds of wine and decorations, hanging wine glasses, paper towels, leaflets, lighters with the address of this restaurant, small cashier plates, decorations, etc ... Manager Wang: Hello! The following is a list of what we need! Vegetables: 1 corn cob, 2 horseshoe meat, 3 grass roots, 4 sugarcane, 5 apples, 6 bananas, 7 yellow lemons, 8 Tianjin yali pears, 9 mangoes, 11 papaya, 11 pineapple, 12 kumquat, 13 roses, 14 spiced vegetarian chicken, 15 lettuce, 16 lettuce, 17 broccoli, 18 Roman lettuce, 19 mint leaves, and 21 beauties. 27 big potatoes, 28 small potatoes, 29 Dutch beans, 31 dense beans, 31 Guangdong cabbage, 32 Guangdong kale, 33 Guangdong zucchini, 34 soybean sprouts (removed roots), 35 mung bean sprouts, 36 silver teeth, 37 Flammulina velutipes, 38 white mushrooms, 39 shiitake mushrooms, 41 rare mushrooms, 41 Coprinus comatus, 42 small green vegetables, and 37 white mushrooms. 49 Cucurbita pepo, 51 fresh Agrocybe aegerita, 51 Yang Lanhua, 52 parsley, 53 Pleurotus eryngii, 54 peeled dried onion, 55 mustard gall, 56 mustard, 57 white radish, 58 leek flower, 59 purple onion, 61 garlic meat (peeled), 61 ginger meat (peeled), 62 chives, 63 scallions, 69 purple onions. 72 watercress, 73 sweet potatoes, 74 pumpkins, 75 lotus roots, 76 fresh southern ginger, 77 fresh spears, 78 fresh galangal, 79 young garlic shoots, 81 bitter leaf lettuce, 81 red leaf lettuce, 82 Japanese pumpkins, 83 vanilla leaves, 84 baby spinach, 85 fresh straw mushrooms, 86 Pleurotus eryngii, 87 Pleurotus eryngii, 82 Japanese pumpkins. 97 kelp silk, 98 yuba, 99 grass head, 111 fragrant dried radish, 111 Xiaoshan dried radish, 112 edamame rice, 113 green beans, 114 milk cabbage, 115 louver silk, 116 pickles, 117 pickled mustard tuber, 118 snow cabbage, 119 Hangzhou cabbage, 111 tarragon, 111 red pepper, 111. 116 Basil, 117 Youmaicai, 118 cauliflower, 119 thyme, 121 garlic leaves, 121 Chinese yam, 122 Guangdong Luffa, 123 local Luffa, 124 fresh lily, 125 salted egg yolk, 126 Japanese tofu, 127 taro, 128 Korean kimchi, 129 preserved eggs, 131 salted eggs, 131 preserved eggs. ! ! Meat, chicken, duck and seafood: 1 braised pork with skin (evenly fat), 2 plum meat (fresh), 3 Brazilian beef tenderloin, 4 Brazilian beef tendon, 5 pork belly, 6 fat (thick body), 7 bacon, 8 oxtail, 9 pork hands, 11 pork tenderloin with bone, 11. 24 pork ribs, 25 pork necks, 26 crescent bones, 27 pig tongues, 28 pork bellies, 29 pig ears, 31 Niu Lin, 31 small ribs, 32 pig skins, 33 Guangdong bacon, 34 Guangdong sausage, 35 Jinhua ham, 36 Yao Zhu, 37 chicken wings, 38 chicken wings, 39 chicken breasts, 41 chicken feet.