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How to write new banners when making hot drinks in winter?
In the cold winter, people have to bid farewell to the season of "greed and coolness" for a while and reluctantly say "bye-bye!" Those colorful cold drinks. Yes Therefore, winter has always been the off-season of the beverage market. However, different from previous years, the beverage market is still hot this winter, and the protagonist of the beverage market is also changing-all kinds of hot drinks are quietly popular in major cities across the country.

Guangzhou: Hot drinks are very popular.

A few days ago, the reporter learned from interviews in major shopping malls in Guangzhou that with the decrease of temperature, the sales of hot drinks for brewing have increased significantly recently.

In many supermarkets, the reporter saw that hot drinks such as milk tea, Ahua sweet, coffee and fruit placed on containers were loved by the general public. The clerk said that young white-collar workers especially like to buy these convenient hot drinks, which can not only keep warm in the office, but also refresh themselves and serve as breakfast in the morning. It is reported that these products are obviously more popular than cold drinks and other tea drinks recently.

Harbin: heated drinks become the new favorite

In the cold winter, the protagonist of the beverage market is also changing. Heating and brewing drinks have once again become the focus of people's purchase and have been placed in an eye-catching position.

As the temperature continues to drop, hot drinks in supermarkets and restaurants in Harbin are very popular. Milk tea, coffee, fruit juice and other drinks have become one of the indispensable drinks for citizens' leisure and entertainment. According to the promotion staff of the supermarket, after the cold weather, heated drinks gradually became popular, and some consumers who like to drink iced drinks in summer also changed their tastes, so brewing and heating became a new way. For the convenience of customers, some merchants will heat and keep the drinks warm, and some passing consumers will come in to buy them, which will quench their thirst and keep warm.

Shanghai: black hot drinks play the leading role

This winter, "black" hot drinks played the leading role in Shanghai. In Huaihai Middle Road, Shanghai, there are two striking long queues: this carriage, the traditional winter food of Changchun Food Store-walnut sesame powder, has caused countless middle-aged and elderly citizens to queue up; On the other hand, the new product-sesame and black bean hot drink launched by street passengers at the elevator entrance of Dai Xiang Square has won the welcome of fashionable men and women who are pursuing new adventures.

"When I was a child in winter, my grandmother would make sesame powder and soak it in water for me to eat. Now you can buy hot sesame soup when you go shopping. " Miss Liu, who is shopping with her boyfriend, told reporters happily while drinking sesame soup. Soaking sesame seeds in water made young men and women not only taste a cup of fresh, but also pregnant with an old man. Takeaway staff told reporters that this new product was sought after as soon as it was launched recently, and at least hundreds of cups of 4 yuan sesame black bean Hu spicy soup could be sold at the weekend.

Black sesame banana juice? Sounds delicious. Ms. Zhao, the owner of a Japanese bakery in Jiuguang underground, who introduced this drink, told reporters that black sesame is rich in unsaturated fatty acids, while bananas are rich in potassium ions. Its faint "fragrance" can just inhibit the "concentration" of black sesame, and then honey is used to adjust the sweetness, which is excellent in nutrition.

Chengdu: Tea and hot drinks are quietly popular.

The cold winter has always been the off-season of the beverage market. However, this year's "hot drink", which is quietly popular in Chengdu's beverage market, allows consumers to enjoy themselves on the cold New Year's Day.

Reporters found in cinemas and streets such as Wangfujing, pacific studios, Chunxi Road and Dongjie Street that there were all kinds of hot drinks in the greenhouses at the entrance of big shopping malls or rice cookers in fashion shops. Among them, black tea, green tea and vegetable protein drinks are the majority. At the gate of Wangfujing Cinema, the reporter interviewed a miss Li who was preparing to buy a ticket with soy milk in her hand. She said, "Taking a bottle of hot soybean milk with you when watching a movie is not only to quench your thirst and warm your hands, but also very nutritious. It is simply killing two birds with one stone. "

Indeed, in the cold winter, it should be said that heating drinks is a good choice. Heating will not only make the fragrance of some drinks volatilize better, but also warm the body and promote blood circulation, which is also good for arthritis and other diseases caused by catching cold.