From the perspective of the catering industry as a whole, there are three reasons:

The first reason is that the store belongs to Wangpu, but it cannot be opened for objective reasons. In order to make up for the loss, a transfer fee is charged. In addition, the pre-installation fee and equipment fee of the sublessor will also be included in the transfer fee.

the second reason is that the original owner couldn't do business and wanted to sublet the store, but he was worried about his liquidated damages and deposit, so he charged the lessee a transfer fee to make up for the loss. At present, this is the reason for most of the transfer fees. Once the transfer fee is generated, the shopkeeper wants it back from the person who replaces the next person, and the next person wants to come back from behind. This vicious circle leads to higher and higher transfer fees.

the third reason is the influence of some people's speculation. With more and more people doing business in physical stores, store resources are becoming more and more popular. Therefore, some people are good at hyping stores. They don't run their own businesses, but rent them at starting prices and earn high transfer fees.

Catering is no longer an industry that can be done well through hard work. The quality of employees has generally improved, and the methods have also improved. Of course, it becomes more and more difficult for people who are satisfied with the status quo. Since the catering industry is so difficult, is it necessary for entrepreneurs to set foot in the catering industry?

Catering has now entered the period of bayonet popularity. It's about comprehensive strength. The days of making money through hard work are gone forever. But at the same time, the catering industry is also recovering. In the first quarter of 2118, the catering market started smoothly, and the national catering revenue reached 919.6 billion yuan, up by 11.8% year-on-year.

therefore, it's not the catering people who have a bad life, but the catering people who muddle along. Only when catering really becomes a profession can we taste the dividends brought by catering. After all, turmoil and crises happen several times a year, and if you really want to do your catering business seriously for a few years, how can you have time to worry about them?