The decisive factor for the success or failure of opening a store is the location of the store. If the location of the store is well chosen, the greater the hope of opening a store. If the location of the store is poorly chosen, the hope of opening a store is slim. So, how to choose the location of the store? In my opinion, the reference criteria for choosing a good location store are usually the following:

First, there is a strong popularity

If you want to find a place with a strong popularity, you must choose the store in a place with a huge consumer base, such as a place where residential communities are concentrated, farmers' markets, wholesale markets, commercial streets, railway stations, bus stations, schools and other densely populated places.

Second, there are places where mobile consumer groups and fixed consumer groups are combined

For the store's business, the consumption of mobile consumer groups can bring higher gross profit to the store, while the consumption of fixed consumer groups can bring a fixed popularity for long-term consumption to the store. Only by combining the two can the store achieve both high sales volume and high gross profit; For example, there are places with fixed and mobile consumer groups, such as the traffic crossing that must pass in and out of residential areas, the entrance to large residential areas, the entrance to residential areas with bus stops, and the entrance to farmers' markets.

Third, in places with convenient transportation, convenient parking and concentrated shops

Nowadays, people almost travel by car, and the shopping map is fast and convenient. Only places with convenient transportation, convenient parking and concentrated shops can bring people one-stop shopping, thus attracting more consumer popularity.

Fourth, the front door of the facade should be wide, and there is no obstruction in front of it

This facade can not only make the goods in the store present a dazzling visual impression of the atmosphere, but also make the activity venue in front of the door bigger, and also allow customers to see the existence of the goods in the store and trigger the desire to buy at a distance.

5. Have the right rent

The rent of the facade must match the business project you choose. If you are doing a business project with high gross profit, you can choose a pavement with better location but higher rent. If you are doing a business project with low gross profit, you can't choose a pavement with good location but extremely high rent.

to sum up, if you want to find a store with a good location to do business, you need to focus on: 1, a strong popularity base; 2. Consumer groups with reasonable structure; 3. There are shops with convenient transportation, convenient parking and concentration; 4, the front door of the facade should be wide and the line of sight in front of the door should be open and unobstructed; 5, the facade rent and the business projects match each other and so on! I wonder what you think?