1, multi-dimensional thinking

I have participated in the brand self-analysis of a product. When analyzing the advantages of the product, I first set the product to have 31 or 21 advantages, and then everyone from all angles and aspects will take the lead in the storm. In this way, the characteristics of my product will be dug out and the effect is good.

2. Product feature expansion

Make a record of the features of the product, and expand after each point. Different combinations of words will bring different effects, and you can bring some "feelings" to your words and increase your persuasiveness.

3. Thinking of solving "conflicts"

The essence of products is the props to solve conflicts. So how do you find consumer conflicts?

(1) point out the irrationality of a certain state in the past and shape the contrast;

(2) find the enemy who is consistent with the customer, and then fight back on his behalf;

(3) remould the ideal self and stimulate the subconscious needs;

4. Treat every copy with care

Commodity copy is equivalent to building a page database full of content. A successful copy can be a 24-hour propagandist of our products and sell countless goods. The investment value and return rate of a good copy are extremely high. Considering the advantages of this kind of copy, it is absolutely necessary to write every copy with care.

5. Pay attention to SEO to include the product copy when writing the product copy, not for yourself. Commodity copy is specially written for target customers. The person who is the best at writing commodity copy will write the copy to the target object and search engine at the same time. Therefore, the product names appearing in the article should be complete (including brands, keywords, models, etc.), which is convenient for search engines to read and include. It should be noted that the frequency of keywords should not be too high, about 3-4 times.

6. collocation of colorful pictures

the function of high-quality pictures in copywriting is to make the finishing point. Moving copywriting also needs convincing pictures. It is better to explain a long story with pictures and texts. After all, commodity copywriting is not composition writing. Journalism research has proved that the reading rate of pictures and captions under pictures is many times higher than that of the text.

7. Use copywriting to "open" consumers' wallets.

The ultimate purpose of copywriting is to make readers "do something" at last. And there is no way to impress people's copy, just like a leaking coke, which is tasteless to eat and a pity to abandon. Hubspot wrote in the Guide to Efficient Copywriting: If there is any trick to excellent copywriting, then the most important thing is to treat the reader as your friend. Copywriting is just like writing a letter to a friend, which makes people feel comfortable and a little private. Stimulating emotions makes readers feel "you know me". Naturally, some people will take the initiative to buy products, keep the copy concise, keep the logic of the copy clear, be true to themselves, and show unique styles, which can help us get closer to readers quickly. In addition, we need to practice and adjust constantly.

8. Good copywriting speaks with facts

If your product has won some awards, or has its own brand story, or is associated with a legend, it is possible that a celebrity has made an endorsement, etc., which can highlight the advantages of the product and can be used to "speak" with strong conviction.

Although we already have the methods and skills of copywriting, the success of copywriting ultimately depends on the correct market orientation. Any copywriting or creativity is the product of thinking and needs to be tested by practice. Excellent copywriting requires an in-depth understanding of the market. Ok, let's work together for more excellent copywriting! !