I. In the Meituan, Baidu Nuomi and other commonly used group-buying sites to promote discounts;

Two. Through the reality of visiting a variety of potential customers exist in the enterprise or factory, give discounts to establish long-term cooperative relations;

Three. In the bus station, bus station, subway station and train station and other transportation hubs of the location to do some publicity to attract customers;

4. Through the promotional staff to pull customers, each with a customer to the successful transaction to give commission and so on;

5. The hotel will be included in the Baidu map, the establishment of WeChat platform, etc. so that more people know and easy to find;

The popular way of publicity is very different from the past, in addition to the traditional physical advertising and television and radio advertising, but also the need for network promotion.

1?Hotel self-owned public

The first time to publicize the consequences of the hotel's own activities, dinner buy one get one free, housing discounts and so on, as well as seasonal promotions, summer specials, wedding season and so on. At the same time, the public number is also a show of the hotel's own strength

2? Net red KOL promotion (emphasis)

This is now quite popular in the community of a publicity trend, KOL is a small group of people with a specific population focus, if the hotel wants to promote the parent-child aspect of the parent-child KOL cooperation can be found, if the business travel hotel can also find business KOL promotion, so that it will be more purposeful. Purposeful. In addition, KOL is self-traffic, through their publicity to go, can have the effect of a pass ten ten hundred, can be in the most popular network platforms widely known.

3?Cooperation with OTA platform

With the third-party OTA platform to design some special travel products, such as two days and one night double morning and double night? Afternoon tea or swimming tickets or attraction tickets and so on how much all-inclusive price, weekend holidays available, to attract the moms who are always on the road looking for special activities, is also a great business opportunity.

4?In the hotel held a large promotion, invite local and nearby large companies to purchase a visit to the hotel, eat and drink, signed a long-term housing agreement does not matter, and more importantly, can make the company needs a hotel to organize activities when the first time to think of your home.

5?Star effect

Please ask a popular boy or girl to shoot a film publicity, or sponsorship of some variety show shooting, or movies and TV dramas, such as free accommodation in exchange for the opportunity to be photographed are also feasible, but the cost is relatively high.

The above is almost the more popular and effective way of publicity, I hope you useful.

One, the quality of the hotel

A hotel's life lies in its quality, quality, including his hardware and software

We tend to encounter in the work, when the sales staff hard to pull the customer to the hotel, but because of the hotel's facilities and equipment, as well as poor service and other reasons leading to the departure of the customer, you can say that the loss of customers caused by the loss of a hotel is a terrible thing. A hotel is terrible, gone a customer is a pity, but the damage to the image of the hotel is extensive. Therefore, before doing any marketing, promotion should first improve the quality of the hotel itself. For a variety of reasons, the hardware can not do everything, but in the service must be standardized or even higher humane, personalized, and only after doing these we are qualified to do the so-called various types of promotions.

Two, loyal customers

Humanities promotion (customer maintenance) is good or bad to determine whether a hotel can have a number of loyal customers, whether to ensure that the hotel has a high customer turnover rate.

Long-standing customers are the cornerstone of the hotel's survival, and customer turnover rate is also an important measure of a hotel's marketing. We tend to develop new customers when the customer is talking about the sky, and when the customer really came to the hotel, we tend to ignore the internal marketing of the hotel, the guests in the hotel to feel is being belittled, ultimately leading to a lot of customers to pull, but really can stay a few, so that the hotel marketing department should be coordinated with the hotel's various departments to set up a customer maintenance system through the marketing department's lead guide to each and every guest who comes to the hotel. A guest who comes to the hotel to provide perfect service. And through the guests of the word of mouth effect to develop more potential customers, which requires the marketing department, the front office department to develop a set of perfect customer maintenance system.

Three, the characteristics of marketing

The development of special promotions should be in line with the actual situation of the hotel.

Each hotel has its own characteristics, some of the location is good, some good service facilities, there are also distinctive services, which requires marketing personnel through the market examination, analysis of the characteristics of the hotel to promote a clear positioning.

Taking Qinghai Huade Hotel as an example, Huade Hotel was built at the beginning of the hotel, it is clearly put forward the hotel's characteristics of the concept, "We are not a simple hotel, we provide guests with not simply eat, live and travel, we hope that guests in Huade Hotel can get a wide range of help both work and personal, we hope that each guest can be treated as we are! Their families, friends, colleagues", in the promotional activities, we take into account the needs of the guests, the hotel will be the guest room check-out time is extended to two o'clock at noon, stay in the guest booking booking fee-free, from time to time to introduce the price of the inverted reduction of the activities.

Through these we have won the approval of the customers, consolidated the old customers and through the old customers to develop a lot of new customers.

Four, advertising sales of the hotel's latest activities is crucial to the promotion

Hotel due to the face of different festivals, holidays at different times to make different promotional activities, which requires advertising support, for small and medium-sized hotels, advertising costs are too high is difficult to bear, so that advertising should be released in accordance with the characteristics of the advertisement to be released, such as the hotel launched a room discount, the advertisement due to the face of a local specific audience. Advertising because the face of the local specific audience, in this case, we chose the foyer banner publicity, online offer, for the implementation of fax notification for regular customers. This not only saves money by being able to get the information to the guests who need it. If the hotel launched catering activities, due to catering for a wider audience, we choose newspaper advertising, must be a larger circulation, so that the use of advertising must be based on the release of advertising audience to make a choice, in addition there is a point, since we have to advertise, it should be ensured that the ads to be done to publicize the content of the industry, there is no comparable.

Five, online promotions

This is also just a short time I have not been in contact with I can not say a lot, but I was able to feel his prospects, such as the same trip network, he gave us a platform for communication, broadened my horizons, where I saw a lot of travel agencies I did not know before, to see a lot of quotations inquiries, which is also a rare learning platform for me. From time to time, I will be here to my hotel's latest offers, the latest activities through the network to tell everyone, I think through time, practice and the same journey of self-improvement, online promotions will certainly be an important part of hotel marketing.

Sixth, public relations promotion is an important means of hotel new customer development

How to do a good job of public relations promotion, my personal view is that the first after doing things, of course, this requires strong support from the hotel, such as banquets, business funds, etc., because the public relations promotion is a person-to-person promotions, interpersonal relations is the key to the success of the promotion or not, the hotel tends to only require the marketing staff to more run more pull, in fact I think the duties of the marketing staff, the hotel will be the most important part of the hotel marketing. In fact, I think the duty of PR staff is to keep in touch with customers, listen to guests' opinions and deepen the relationship with customers. I do not require marketing staff to go to the customer is always talking about business, I only care about the relationship between the marketing staff and the customer is harmonious. Maybe we can't see the benefits in a short time, but as long as we stick to it, we are bound to have a good harvest.

Just opened a short time ago, the hotel does not earn money as the goal, to pull popularity is the main, thin margins, there are a variety of ways to publicize, such as forwarding the circle of friends a few times, you can get a discount on meals, every Saturday, Sunday is also discounts, you can also apply for a membership, members enjoy discounts throughout the year, and at the same time, the store can handle the meal lottery, a single free every day, you can also send a coupon after eating, the next meal tops! cash, to recruit more customers and repeat customers, while ensuring the quality of food, time will naturally be customers, and then adjust the price of food appropriately, win profits, with the visibility of the business will flourish