First, the brand development of Yihe Hall
Yihetang, a fashionable tea brand created by the original leaves, originally meant to be "beneficial to health, nature and people's hearts", representing the original intention of Yihetang to build a bridge between life and tea. Yihetang was founded in Wuhan, Hubei, China, and its brand was founded by Mr. Hu Jihong. Its products include original brewed tea, mellow milk tea, fresh fruit tea margin, beneficial cup coffee and so on. Yihetang was founded on 20 12, which belongs to Wuhan Yi Hui Drinking Technology Co., Ltd., and was originally a fashion tea chain brand. Brand operation adopts two business models: direct operation and joining. After nine years of development, it has spread all over China and Southeast Asian countries. At the same time, the brand strategy started simultaneously, based on China, further entered overseas markets, and vigorously promoted the process of brand internationalization.
Two. Introduction of Yihetang activities
Yihetang headquarters will plan innovative interactive activities, such as buying a cup and giving a cup of Yihetang milk tea on Valentine's Day. As long as your Yihetang tea shop can be creative and make different styles of publicity activities, it will attract more consumers. Customers who have bought Yihetang milk tea can turn the turntable for free, and the turntable can be marked with "Half Price", "xx Yuan Discount" and "Another Cup", depending on the operation of Yihetang milk tea shop. Customers who buy Yihetang milk tea can send a discount card, such as a 20% discount card, so that customers can have priority to buy milk tea in Yihetang store next time.
Yihetang starts from many professional dimensions such as market research, product research and development, technology communication, brand operation, brand marketing planning, store management, franchise management training, etc., and relies on professional teams to master brand chain management, keep up with the tide of the industry, and constantly innovate and change.