Seven problems that should be paid attention to when opening a franchise store

Opening a franchise store is a way for many entrepreneurs to start a business, because it can increase the risk of starting a new business, but joining a business is not without benefits, and there will be many traps in the process of joining. If you are not careful, you will fall into it. For this reason, this paper summarizes seven problems that should be paid attention to when opening a franchise store, hoping to help the friends who join. 7 major problems that should be paid attention to when opening a franchise store 1

Assuming that the store is located in an area where off-duty people are concentrated, it is best to open as usual on Sundays or holidays. When necessary, the business hours can be appropriately extended. But sometimes points can be limited by space, personnel, skills, funds and other ideal elements. Therefore, we should start with the things that can be done and carry forward the characteristics step by step.

For example, it is a better way to focus on the products that you are familiar with and more competitive, or to introduce them to customers at home by a more expert manager. In fact, the characteristics are not limited to goods. Other characteristics, such as good service, gorgeous storefronts and honest employees, are enough to attract customers to their homes by developing one or two of them. Assuming that people who have no entrepreneurial experience want to start a business, franchise stores will be a good choice, but today's franchise projects are mixed, which requires entrepreneurs to polish their eyes. How to choose franchisees with promising prospects and choose a good project for their own business? What are the precautions for opening a franchise store? Mainly summarize the following precautions for investors to join the venture.

1. In the early stage of choosing a franchise store, we should pay attention to proper ways to raise funds and invest them reasonably.

The franchise circle advises entrepreneurs not to borrow money everywhere or even borrow high-interest loans in order to raise franchise funds and deposits because they are eager to start a business. Although franchise stores have mature management concepts, the opening of new stores will have a period of indifference, and profits will not be earned in a short time. But every day, in order to raise money to pay off debts, entrepreneurs can't be completely unintentional in the operation of their careers.

entrepreneurs assume that funds are limited, thinking that they can choose some small joining projects first and gradually accumulate funds. At the same time, franchisees should do what they can and choose the franchise fee that suits their threshold. Otherwise, entrepreneurs are heavily in debt and worried all day, which has a great impact on the operation of the store.

At the same time, franchisees should determine a reasonable distribution ratio of the whole capital investment and make a good plan for all. Don't wait until the scenery is closed, only to find that there is no money to stop the operation of the store in the early stage. Wouldn't it be a big joke?

2. Good communication with the headquarters of franchise chain Store.

nowadays, there are many chain enterprises, and in recent years, they have made considerable profits by opening franchise stores, which makes some emerging chain enterprises and franchisees more impatient. Some entrepreneurs are eager to start a business and rashly sign up to join the chain only by listening to some promotional materials of chain enterprises. Only when there is a dispute do they find that the chain headquarters is smaller than their own stores, or even an empty shell, and they basically have no talent and experience to deal with the effect of joining the project. Therefore, it is very necessary for entrepreneurs to personally investigate the headquarters and go to franchise stores to collect first-hand on-site information.

3. The operator should carefully read the franchise contract and consult a professional legal person.

the contract is the only important binding evidence. The most important thing is the contract term, which is usually three or five years internationally. Because some franchisees think about the constraints of certain factors on the franchise point for insurance reasons, the contract term is set to be shorter. Generally speaking, the contract period of a shaken franchise enterprise is relatively long, and the mature management concept ensures that franchisees can be shaken in this industry.

In fact, before signing the franchise contract, entrepreneurs should have a deeper understanding of the contract content to ensure their own rights and interests. Don't think that the franchise contract is a model of the headquarters system and can't be modified. In fact, the contract should be made through mutual agreement. In other words, entrepreneurs should not only open their eyes to see the content clearly, but also have the right to request the modification of the content.

4. The operators should adjust the capital operation and plan the operation strategy.

it is very important to control the cost of the operation process, and it is relatively necessary to reduce the cost in a lower range. At the same time, the creator should plan the purchase strategy, allocate the capital turnover situation, and ensure the normal operation of the funds in the operation process. Shops should try their best to prevent goods from being pressed. Many new entrepreneurs often have serious goods, and their capital operation is stretched, and they soon fall into trouble. When joining, entrepreneurs can coordinate with franchisees to deal with the effect of overstocked goods first, so as to ensure the normal operation of funds without affecting the operation progress.

5. Manage employees

Franchisees must realize that reasonable management of employees is an effective way to soothe out-of-store sales, and it must be done well.

first of all, franchisees should fully understand their employees. As a manager, it is not easy to fully view employees. But managers assume that they can fully understand their employees, and the task will be much smoother. Every employee has his own advantages and disadvantages in talent, temperament, attitude, knowledge and self-cultivation. Some tasks are delayed quickly, some are cautious, some are good at interpersonal relationships, and some like to bury themselves in statistical data and work silently. A manager who can fully understand his employees can assign them to reasonable posts according to the characteristics of their group tasks, so that you will be a first-class manager in terms of task efficiency and interpersonal relationship.

Secondly, we should communicate with employees more and listen to their voices. Employees always have their own suggestions and opinions. Therefore, managers often need to stop communicating with employees, consult their opinions and listen to their questions. Untie the knot of employees, the team will be more hooked up and their enthusiasm for the task will be higher.

At the same time, employees should be allowed to make mistakes, and those who perform well should be praised in real time. There are many uncertainties in the sales environment, so it is natural that you can't succeed in everything. As a manager, if you ask your subordinates not to make any mistakes, it will inhibit innovation and make them timid in their tasks. Of course, employees who make contributions should be rewarded and praised in time to boost morale.

6. Be able to manage customer files and establish a good customer relationship

Joining entrepreneurs should learn to manage customer files, retain old customers and explore new customers. The customer file includes the basic information of the customer, the buying and selling situation, the consumption ability and the consumption preference, etc., which is also the primary information for franchisees to stop managing and tracking. Careful analysis of customer files will reveal their respective preferences, vision and purchasing power, so that they can be more targeted to introduce goods and provide services.

7, extremely accumulate industry experience

Industry experience is hard to get from one or several books, and many things can only be obtained by personal experience. Therefore, franchisees should pay attention everywhere and accumulate more. For example, to open a franchise store of a clothing brand, franchisees should read more popular magazines and participate in fashionable activities, so as to cultivate their own fashionable ideas and keen sense of fashion. When every customer walks into the store, you can provide a suitable match for her with the same vision. Don't you worry that the turnover of the franchise store will not advance by leaps and bounds? To be successful, entrepreneurs should not only carefully select franchise projects, but also add entrepreneurs' careful operation of franchise stores to even excellent franchise projects, so as to succeed in starting a business. 7 major problems that should be paid attention to when opening a franchise store 2

Notes 1. Choose the right franchise industry.

In recent years, there are not a few new popular chain brands, but many brands disappeared after a short time. It can be said that the brands of franchise chains have to be reshuffled almost every year, which undoubtedly increases the difficulty of choosing franchise chain entrepreneurs. Therefore, when choosing to join the industry, we must stand the test of the market: the chain operation system has been at least 5 years.

note 2. the higher the joining requirements, the greater the chance of success.

For those who want to start a business, joining a chain store saves the trouble of not finding a business project, which is indeed a successful shortcut. Competitive chain brands naturally have high requirements for joining because of their good development prospects. However, it should be understood that brands with stricter joining conditions often have a more complete joining system and stronger financial resources and strength, but they are more capable of ensuring the profits of franchisees. Because of this, the more reputable chain enterprises are, the more rigorous they are when selecting franchisees.

note 3. it is best to "face to face" with the chain headquarters.

There are many chain enterprises now, and the profits of franchisees in previous years are considerable, which makes some emerging chain enterprises and franchisees more impetuous. Some entrepreneurs are eager to start a business, and only listen to some promotional materials of chain enterprises and hastily sign up to join. When there is a dispute, they find that the chain headquarters is smaller than their own stores, or even an empty shell, and they have no ability and experience to solve the problem of stores. Therefore, it is very necessary to go to the headquarters and its franchise stores in person to collect first-hand on-site information.

Precautions IV. In the early stage, franchise chain should pay attention to raising funds and investing funds reasonably.

franchisees should do what they can and choose the franchise fee that suits their own threshold, otherwise, they will be heavily in debt and worried all day, which will have a great impact on the operation of the store. At the same time, franchise chain investors should determine a reasonable allocation ratio for the whole capital investment and make overall planning.

note 5. cost control in the business process is very important. one less expense equals one more profit, so it is absolutely necessary to keep the cost within a lower range. At the same time, it is also an effective way to control the cost to plan the purchase strategy and adjust the turnover speed.

note 6. learn to manage employees.

Although after franchise chain, the headquarters will provide a series of trainings on staff management and provide corresponding support to franchisees, but far water can't put out a near fire, and franchise chain people need to find problems from the source, truly integrate and learn how to manage employees.

note 7. coordinate with the joining headquarters.

when choosing to join the headquarters, franchise chain people must choose a franchise brand that can provide practical support and guidance for franchisees, and choose those brands that can cooperate well with franchisees to win. ;