Hundred years of the top of the Zheng only teach food

How can I do like other people's stores as

"The field is full of empty seats, the door there is a long queue of people waiting for a seat"

In the restaurant market

In fact, we can see this phenomenon many times.

Some restaurants

even some of the area is very small

store full, the door is still standing in a lot of people waiting in line for food

And some restaurants

store sparrow few door is no one

This is why?

For such a phenomenon, many people do not understand, obviously are the same store, location, grade, taste are similar, why compared to the business is so far apart?

In fact, this situation is very common, although across many different categories of food and beverage, but a closer look, we will find the secret, not that whoever the product authentic to the flavor can attract people to line up, but that others will really do business!

On the answer to this question, let's start with a case to analyze

In Guangdong, there is a store selling beef string, the address of the store is in the residential section, all the surrounding facilities are very mature, the consumer base is also very guaranteed, and there are many stores in this neighborhood, the business of the product is not the same generally speaking, but also are the same type!

According to the survey, there are three or four that do breakfast, and the rest do semi-all-day, that is, the kind of business that starts at noon and goes on until the evening, and a lot of residential neighborhoods are mostly constructed the same way, except that the population base here will be even larger! One of these many stores is a beef minced pork store, not a big one, run by a young couple, decorated in an extremely simple style, mostly the same as some of the neighboring stores!

But the difference is that the business of this restaurant is really good, sometimes, the store is full, the door is still standing a lot of queuing people, and only after observing, but also continuously see a lot of familiar faces, almost every day will come! In comparison, the restaurant next to it can be said to be quite light!

This really makes people wonder, why the same lot, do the same category are the same same, why people love to eat their family more? In fact, observe down you will know where the good, for such a restaurant is actually I would like to go every day drop!

01

Store decoration is simple, but looked very clean and warm

Restaurant and some of the surrounding restaurants, it is really very small, enough to set up 4-5 small kind of square table, but it is very clean, even some of the details are clean and very comfortable, every item is placed neatly, every customer's eyes can come into contact with the surface of the sassafras! Very clean!

The ingredients used are also very clean and fresh, the whole restaurant looks very warm and cozy, such an environment to eat is also particularly at ease!

02

The products in the store are also very suitable

This store is mainly engaged in the beef skewer, is the kind of winter and summer are suitable for eating food, and then also with a few, such as hot and spicy hot pot, hot and sour noodles, and the summer is very good to sell the cold skin, the project with the scientific, beef skewer food suitable for the seasons, the whole day is suitable for eating, in order to avoid monotonous, bosses And increase the popular hot and spicy hot, so the business day to night have to do!

03

The boss is really enthusiastic, so that the consumer heart is very easy

This store in fact, to say and other stores have any difference, probably in this enthusiastic service, at any time and any place you can see the boss enthusiastic smile, it is really that kind of from the heart, very natural, but also will feel very kind!

And after the prevalence of WeChat, the boss also play WeChat and customer interaction, regular operation of their own circle of friends. Customers can see the small video of them going to the market to purchase and handle ingredients, feel assured, so people who are wandering in the city want to find a sense of home, to such a small store can not refuse!

04

Interaction with customers is the basis, to give customers a small surprise is the big trick

The boss is really fun, usually WeChat and consumer interaction, in fact, there are more surprising, they will always be in an unintentional time without intentionally making surprises for the customer, such as ordering, randomly send a dish, free of charge Oh! In the holiday season, it will give customers to prepare small gifts, simply deep customer's heart!

Through this case, we already know

Why other people's business will do so well

In fact, it's just that other people are a little more attentive than you are

The customer's impression of the restaurant is often determined by the service and a lot of details

Just like the man often say that

The woman's appearance determines whether I want to know her, while her inner appearance determines whether I want to know her, and her inner appearance determines whether I want to know her. The woman's appearance determines whether I want to get to know her, while her inner self determines whether I will deny her appearance

It's the same with restaurants

Successful restaurants have the same strengths

Attention to detail, attention to service, attention to product, and learning to do business

This is the way to make a long-lasting restaurant business