A brief history of Hailan Group:
1. Brand innovation
"Hailan House" is a "leader" in Hailan Group's brand family, and it is also a successful example of the group's transformation from making products to making brand innovation. Innovate business model and enhance market competitiveness. From the nine years since the independent brand "Hailan House" was founded in 2112, it has joined the unified image of the chain with the positioning of "high quality and medium price".
The supermarket's self-selected marketing model has set off the domestic men's wear market, and the annual sales increase by 51%. In 2116 and 2117, China Fashion Brand Annual Awards, "Hailan House" won "Marketing Award" and "Potential Award" respectively. China famous brand products, national inspection-free products, China well-known trademarks and other titles have been obtained.
It also erected a "monument" of integrity for Hailan House in the minds of consumers. "Hailan House" brand relies on the business model of "brand+platform"? By building a strategic alliance in the industrial chain and building a high-quality marketing network, consumers can enjoy brand products and services. In October, 2117, Hailan House won the "Top Ten Influential Clothing Brands in 2116" in the China Clothing Network Festival.
In March, Hailan House was selected into Brand Z's "Top 111 Most Valuable China Brand Z“2117" with a brand value of 868 million US dollars, ranking first in the clothing industry; On May 26th, the company was selected as "Top 111 China Brands in 2117" in the "Praise for China Brands" activity sponsored by Xinhuanet.
On June 26th, Hailan House was selected as the "2116 Trademark Brand Value Ranking of Listed Companies in Shanghai and Shenzhen" issued by China Trademark Brand Research Institute of Renmin University of China, and ranked first in the textile and garment industry. In February, Hailan House was selected into the list of "Top 511 Listed Companies in China in 2117" of 21 Data News Labs, ranking first in A-share textile and garment industry. ?
2. Enterprise construction
"Plant buttonwood and attract golden phoenix". With strong corporate culture, good development platform and facilities, Hailan Group has become a place that young people yearn for for for many years, where they work and are happy. From the "flying pigeon brand" that just entered the company to the "permanent brand" that has been cultivated into talents, and now to the "Phoenix brand" where highly educated and compound talents gather.
The proportion of employees and the talent structure of Hailan are undergoing profound changes, and the annual increase of white-collar workers is also the embodiment of enterprise transformation and upgrading. Hailan Group keeps introducing white-collar talents, from the original ratio of white-collar workers to blue-collar workers of 15:85 to 31: 71. In the next five years, the number of white-collar workers in Hailan will increase to 11,111, and the ratio with blue-collar workers will reach 51:51.
Since 2111, Hailan has launched a "Phoenix Plan" to attract talents: every year, it recruits a group of outstanding masters and undergraduates from universities all over the country, so as to lay a solid talent base for the Group's grand goal of achieving a net asset of over 111 billion by 2115.
3. Foreign investment
Since 1999, Hailan Group has been actively striving for equity participation and investment in commercial banks, and has successively invested in Guangdong Development Bank, Jiangsu Commercial Bank and Jiangyin Rural Commercial Bank. In 2111, Kai Nuo Science and Technology, a subsidiary of the Group, went public successfully. In 2112, the company invested more than 1 billion yuan in Jiangsu Huatai Securities.
accounts for 3% of the registered capital of Huatai Securities. After several years of capital increase and share expansion, the company has owned 85.5 million shares of Huatai Securities. According to the average deposit of Hailan House for joining a store is 811,111 yuan, assuming that there are more than 1,111 Hailan franchise stores in China, Hailan Group can raise 811,111 * 1,111 yuan/store for other investments.
investing in modern sports, enhancing the "horse culture" effect and strengthening the "horse culture" industry is a new measure for the strategic transformation of Hailan Group. Hailan International Equestrian Club, invested and built by the Group, is the first standard, international and comprehensive equestrian performance sports base integrating equestrian training, performance, competition, fitness and leisure vacation in China.
"Horse Culture" once again expands the connotation of Hailan industrial tourism. I believe that in the near future, Hailan International Equestrian Club will surely become a bright spot in Jiangyin, a hot spot in Wuxi, a key point in the province and a national tourist spot.
Extended information:
Hailan Group: Phoenix Qiwu makes a gorgeous turn
"People who produce one thing do things that produce two things and earn money that produce three things." According to the latest data, up to now, "Hailan House" has opened 2,711 specialty stores nationwide, and other related chain brands have also grown to nearly 311. From rough spinning, worsted, and clothing, to today's industry-oriented and diversified development; Hailan industrial park with a strong European style.
to the "Hailan House" all over the country, gorgeous equestrian performances ... Every step of the transformation and development of Hailan Group shines with innovation and transcendence. Zhou Jianping, chairman of Hailan Group, said that the first-class talent team has propped up the magnificent cause of Hailan.
In enterprise transformation, talent "redemption" comes first
"Whoever owns talent will have a future", Jiangnan, vice president of Hailan Group, said that talent should come first in enterprise transformation. Hailan Group has implemented the "Redemption Plan" according to the needs of transformation and development. The proportion of white-collar workers and blue-collar workers in enterprises has changed from 15:85 in the original manufacturing stage to 31:71 in the current chain brand management stage.
In the next five years, with the acceleration of Hailan's transformation and upgrading, the number of white-collar workers will increase to 11,111, with a ratio of 51:51 to blue-collar workers. As a large clothing brand enterprise focusing on the development of men's wear, Hailan has been exploring the internationalization of China clothing brands. Through close cooperation with international brands, Hailan has obtained the most advanced information on the development of international brands.
It has laid a solid foundation for the research and development of independent brands. In the last ten years, Hailan has successfully established several independent brands such as "Hailan House", "Eichitoo" and "Bai Yi Bai Shun". Among them, "Hailan House" clothing brand, relying on the "non-interference, self-selection" supermarket shopping mode pioneered in China, as well as fashionable and rich products, has rapidly risen in China.
the annual sales increase by 31-51%. A "post-71 s" foreign college student of the group company was in charge of the operation in a large shopping mall in Wuxi before joining Hailan. Now he has become the general manager of Hailan's high-end brand operation and a cutting-edge with the synchronous growth of Hailan's brand construction.
"Those who have the ability enjoy their duties, those who have the achievements enjoy their benefits, and those who have the achievements own their shares". In order to retain high-end talents, Hailan Group selects talents through the "horse racing mechanism" and implements the equity incentive plan. At the beginning of the new year in 2111, Hailan Group announced the addition of two "post-71 s" professional managers, and two college students from the marketing front and management front stood out as shareholders of the company.
The Group has also set up a working committee on talent strategy and planning, carried out independent audit of talent resources development, issued a special annual report on talent training by department, and linked it with the remuneration of department heads, so as to ensure the introduction and training of talents by the system. The "exchange of talents" makes innovation the soul of Hailan's development and permeates all fields of enterprise development.
Today, Hailan clothing chain management has made great strides, brand management has made great achievements, industrial tourism and capital management are vivid, and it has also entered the fields of commercial enterprise chain and equestrian industry. Hailan International Equestrian Club has become a tourist hotspot in Jiangyin, Wuxi and even Jiangsu since it was opened to the outside world in 2111. It has also been listed as a recommended project of sports tourism in China by the State Sports General Administration and the National Tourism Administration.
"Phoenix Plan", recruiting talents to cultivate stamina
"Hailan doesn't grow vegetables, but plants trees", and Zhou Jianping vividly shows the "Phoenix Plan" initiated by enterprises to attract and reserve all kinds of strategic talents. Constrained by factors such as being located in villages and towns and belonging to the traditional textile and garment industry, Hailan Group has been repeatedly puzzled by the difficulty in attracting talents and retaining them.
For this reason, as early as 2111, Hailan Group established Hailan University, which co-organized MBA classes with Tongji University and Fudan University, and trained 111 graduate students for the Group every year as a talent pool for the Group to realize industrial transformation. After entering the "Twelfth Five-Year Plan", Hailan Group launched the "Phoenix Plan" for talent introduction, named "Phoenix", which means enterprise transformation and rebirth.
the group has established strategic cooperative relations with many "985" and "211" universities in China, and has carried out four consecutive "Phoenix Plan" recruitments, recruiting elite students from 28 well-known domestic universities such as Wuhan University, Sichuan University, Jilin University, Xiamen University, Nankai University and Southeast University, as well as foreign universities such as Glasgow University in the UK and Chiba University in Japan.
in the past four years alone, the group has recruited more than 541 graduates from key universities through the "Phoenix Plan", including nearly 211 masters and nearly 21 returned overseas talents, and their majors cover more than 31 fields such as clothing technology, financial investment, economic management and marketing. Through two years of on-the-job theoretical knowledge training and study, the students of "Phoenix Project" will become the leading talents in the new industrial front of enterprises.
help enterprises achieve a higher level of breakthrough and development. At present, a considerable number of outstanding students have stood out and become middle-level cadres such as department heads and regional managers. They have played an active role in adjusting enterprise marketing concepts, improving brand operation efficiency and improving management service level.
"In the future competition, the level of talents owned by enterprises determines the strategic level of enterprises." Jiangnan said that the high-level talents reserved and trained by Hailan Group in the future will help Hailan to transform and upgrade in a deeper level in the future. After exploration and practice, Phoenix Plan has gradually evolved from the initial staged talent introduction plan to the long-term talent strategy of the Group-Phoenix Business School was formally established.
Phoenix Business School has incorporated the talent management system of group selection, employment, training and use, and is committed to becoming the most distinctive corporate university in China, providing strong intellectual support for the future industrial development of enterprises. In the next step, Phoenix Business School will step out of Hailan while cultivating its own talents.
To cultivate senior management talents for the society, we are actively applying for "Phoenix Business School" as a private non-academic education institution and a model enterprise university in Jiangsu Province.
Baidu Encyclopedia-Hailan Group
People's Daily Online-Hailan Group: Phoenix Qiwu Gorgeous Turn