listen to beautiful music and read classic books. Hello, I'm Ma Dengqiang Bean, and this is Deng Qiangqiang reading classics.

Just now I talked about the five elements of the story.

but how? That's another matter.

this is the narrative strategy.

The five elements, with different positions, express completely different emotions.

there are four common narrative structures.

first, SCQAE standard formula

Take this example.

With the improvement of people's living standards, food safety has attracted more and more attention from consumers. However, inferior food and expired food are constantly exposed by the media, which makes consumers distrust food safety more and more, and the experience of the catering industry is greatly affected.

Haidilao, as a well-known catering brand, is inevitably affected; How to make consumers have confidence in our food safety deserves everyone's attention; A series of measures will be taken ...;

Tell us to take effective measures to make consumers have confidence in our food safety.

This is the most standard narrative strategy, which is rhythmic and logical, so that the audience can better absorb it.

second, ASCE comes straight to the point

answer the results first, and then talk about the background, conflict and evaluation.

... measures will be taken; With people's living standards ...; Haidilao is a well-known catering brand ...; This story tells us that ...

this narrative method will emphasize the action plan.

thirdly, CSQAE highlights the anxiety type

the way of conflict first expresses the comparative anxiety.

Haidilao is a well-known catering brand ...; With people's living standards ...; How to make consumers have confidence in …: Measures will be taken; This story tells us that ...

fourth, QSACE emphasizes confidence

ask questions first, then give background and answers.

this will highlight their confidence.

How to make consumers have confidence in ...; With people's living standards ...; Measures will be taken; Although Haidilao is a well-known catering brand ...; This story tells us that ...

The five elements of the story adopt different narrative order and express completely different feelings.

this form of story has been widely circulated for thousands of years and has great vitality.

Its essence is five elements and narrative strategies, which can effectively integrate the information flow and energy flow of communication and expression, and can bring profound touches to people.

So Mo Yan's reply message is "What should I do if I have a hard time in my life?" The letter.

I used two stories to tell everyone "Don't be blown down by the strong wind".

I rushed to the hot search topic and touched countless people.

finally, as the old man said.

in times of difficulty, don't lose heart, don't be depressed, because as long as you work hard, you will always get something.