In the past 10 years, the national hot and spicy market has been developing rapidly, and the hot and spicy market in major cities is seriously saturated and the competition is extremely fierce. But there is a spicy hot store, resisted the heavy blows and fierce competition , has been operating for 11 years, through the first brine soup spicy hot and fruit bone soup spicy hot so that the repurchase rate of up to 70%; with big data ordering intelligent recommendation, so that the customer ordering time shortened from 5 minutes to 30 seconds; And through the sale of retail products so that revenue growth of 8%! !

This store is in Guangdong region has 40 stores Fukuo spicy hot, recently, professional catering network interviewed its founder Guo Liang, why in the end he can stand 11 years also enduring? And by what can successfully break through Yang Guofu Zhang Liang do category innovation, radiation throughout southern China? Guo Liang before entering the catering has been doing communications work, in 2008 to do catering, in Shenzhen opened the first Fuke spicy hot. Because there were fewer competitors at the time, and the taste was very unique, so the store was a hit! The 10-square-meter hot pot store was overcrowded, and there was no place for customers to sit. Basically, they are eating spicy hot bowl, some guests are too hot to borrow the sidewalk on the stone column as a table, then become a unique street scene. In this way all the way to 11 years, Fooker gradually branding, in the spicy hot category a red sea of the situation of strong market share at the same time, but also to open more than 40 stores, and now is still the first brand of spicy hot in the Guangdong area, he is how to do it?

The first fruit spicy hot, now boiled 6 hours in the traditional spicy hot brand under the influence of the market , the customer for a lot of spicy hot "soup heavy flavor" to form the main perception. Guangdong Province, the weather is hot all year round, heavy soup flavor single, can not be high-frequency choices, Fooker spicy hot store nearly 80% are female customers, so to reduce the greasy taste, rich product flavors is imperative. 2010 Fooker first brine soup spicy hot, all soup base all with fresh bones and more than 20 kinds of natural herbs and spices simmering for 4 hours , so that the hot and spicy hot! The soup base is fresh, fragrant and rich, and has conquered the stomachs of many customers.

Until now, marinade soup is still the king of Fooker's soup base. Soup base has also been the core of Fooker, last year, Fooker again upgraded spicy hot soup base, Fooker's product team according to the southern people to boil beautiful soup with fruit taste habits, developed a new fruit bone soup base, the new soup base is a good solution to the traditional spicy hot pot after meals dry mouth problem.