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Zhihu, a high-quality Q&A community of Chinese Internet and an original content platform gathered by creators, was officially launched in October 2111, with the brand mission of "Let people better share knowledge, experience and opinions and find their own answers".

Zhihu has gathered the most creative people in the fields of Chinese Internet technology, commerce, film and television, fashion and culture by virtue of its serious, professional and friendly community atmosphere, unique product mechanism and structured and accessible high-quality content.

has become a comprehensive, all-category, knowledge-sharing community with key influence in many fields and an original content platform where creators gather, and established a community-driven content realization business model.

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When he sees a group of people looking at the sky, he will follow them. Seeing that there is a lot of money in the beggar's bowl, he will follow it to put money; When you see a clean place, you will consciously pay attention to hygiene ... This is the principle of social identity, or herd mentality.

Zhihu's senior users have created a very good and high-quality question-and-answer atmosphere.'s user Chen Bin's sentence "There is a great scholar in talking and laughing, no Bai Ding in communication, no nonsense in Weibo, no work in SNS" vividly describes the community atmosphere in Zhihu.

The teacher who gave me the invitation code repeatedly told me that I must ask questions with high quality and be active. I only believe in Nuo Nuo. Before asking questions, Google them to see if there are any answers. When answering questions, carefully check whether there are any mistakes or omissions. This shows Zhihu's conformity effect.

Of course, social identity is not everything; Once someone pours water from it, it will trigger a series of chain reactions, which is the broken window effect. Zhihu has long been aware of this threat, so on the one hand, it continues to adopt a strict invitation system, on the other hand, it has taken many measures to curb the broken window effect.

For example, the types of questions are restricted, allowing users to report repeated low-quality questions and hiding "unhelpful" answers. Of course, the threat of broken window effect still exists; How to find a good balance between the quantity and quality of users is a difficult problem for Zhihu in the next stage.